Results 11 to 20 of about 1,491 (175)
Customer loyalty in the South African long-term insurance industry
Acta Commercii, 2013 The primary objective of this study is to investigate the influence of selected independent variables, two-way communication and conflict handling on intentional customer loyalty via Customer Relationship Management (CRM) as the intervening variable ...
Leon du Plessis, Mornay Roberts-Lombard
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ROUGH SETS-BASED DECISION SUPPORT SYSTEMS FOR CUSTOMER RELATIONSHIP MANAGEMENT [PDF]
ICTACT Journal on Soft Computing, 2023 Customer Relationship Management (CRM) plays a crucial role in maintaining and enhancing customer satisfaction and loyalty. To effectively manage customer relationships, organizations require decision support systems that can provide valuable insights ...
N. Vijayanand
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An empirical study to identify and rank CSFs in customer relationship management (CRM): A case study of oil products distribution [PDF]
Management Science Letters, 2011 Customer relationship management (CRM) is founded based on the value exchange between organization and customers and focuses merely on the value created in this connection.
Seyed Mehdi Tofighi +3 more
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Hubungan Media Customer Relationship Management Dengan Kepuasan Pelanggan pada Hotel Istana Nelayan
Journal the Winners, 2003 Facing comptetition in service company, especially hotels, must have the ability to give services in order to satisfy the customer. Customer Relationship Managemen (CRM) is one of communication media between company and customer that profitable for both
Chandra Wibowo Widhianto +2 more
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Strategi Customer Relationship Management (CRM) PT Angkasa Pura II (Persero)
Jurnal Kajian Komunikasi, 2018 Penelitian ini bertujuan untuk mengetahui alasan PT Angkasa Pura II (Persero) melakukan strategi Customer Relationship Management (CRM), mengetahui strategi Customer Relationship Management (CRM) yang dilakukan PT Angkasa Pura II (Persero) dan untuk ...
Janiar Puspa Wildyaksanjani +1 more
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THE INFLUENCE OF CUSTOMER RELATIONSHIP MANAGEMENT ON CUSTOMER LOYALTY
Journal of Management Small and Medium Enterprises (SME's)This study aims to examine the influence of Customer Relationship Management (CRM) on customer loyalty. The research is conducted quantitatively, with a descriptive explanatory design and a survey research type.
Aliya Naura Fakhirah +2 more
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The effect of customer relationship management on customer satisfaction performance in the hotel industry in Jordan [PDF]
Innovative MarketingDespite extensive research and practice in the topic of customer relationship management (CRM), the hotel industry still lacks clarity on the effect of CRM on customer satisfaction performance.
Abdulrahman Al-Kharabsheh
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Jurnal Teknologi Informasi dan Ilmu Komputer, 2018 Customer Service Information System that implements Customer Relationship Management (CRM) strategy is a tool used to drive Creative House Ogan Ilir Indralaya so as to improve the quality of service to its customers.
Shabrina Amatullah +3 more
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The importance of implementing CRM concept in the banking sector [PDF]
Bankarstvo, 2015 In the past banks traditionally operated at the predominantly stable market. With the outbreak of the economic crisis and the increased number of competitors the situation has drastically changed.
Marinković Vladimir
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Asian Journal of Technology Management, 2012 Electronic Customer relationship management performance E-CRM is a comprehensive business and marketing strategy that integrates people, process, technology and all business activities for attracting and retaining customers over the internet and mobile ...
Khalid Al-Momani, Nor Azila Mohd. Noor
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