Classification of CRM systems with knowledge creation approach Case of: Internet Service Provider corp [PDF]
مدیریت مهندسی و رایانش نرم, 2022 Now a days Customer knowledge is one of the most interesting topics for every organizations in order to gain competitive advantage. Competitive advantage can be achieved through creation of new knowledge.
Seyyed Jamaleddin Hosseini
doaj +1 more source
From customer-oriented strategy to perceived organizational financial performance: the role of human resource management and customer-linking capability [PDF]
, 2015 Drawing on the organizational capabilities literature, we developed and tested a model of how supportive human resource management (HRM) improved firms’ financial performance perceived by marketing managers through fostering the implementation of a ...
Lin, C-H +16 more
core +1 more source
Measuring and managing customer relationship risk in business markets. [PDF]
, 2007 There have been repeated calls from top management and marketing academics for greater accountability in marketing so that the financial returns of marketing investments can be more robustly evaluated.
Ryals, Lynette, Knox, Simon
core +1 more source
The Multilevel Analysis of the Impact of Social Media on Customer Knowledge Management [PDF]
مدیریت راهبردی دانش سازمانی, 2021 Social media has a high potential to support two-way communication between organizations and their customers, at a relatively low cost and high levels of efficiency, so the present study aims to investigate the effects of social media use on the ...
Maryam Akhavan, Ehsan KhajeAli
doaj
Identifying Effective Indicators in the Assessment of Organizational Readiness for Accepting Social CRM [PDF]
International Journal of Management, Accounting and Economics, 2016 The main objective of this study is to provide a model for assessing organizational readiness for accepting social customer relationship management (SCRM).
Sajjad Shokohyar +2 more
doaj
Social Customer Relationship Management
International Journal of Entrepreneurial Knowledge, 2017 Social Customer Relationships Management (CRM) is a current business trend providing new channels of two-way communication with customers through social media sites, such as Facebook, Twitter etc.
Konstantinos Paliouras +1 more
doaj +1 more source
A Survey On Sutdying The Factors Affecting CRM Implementation In Insurance Corporates [PDF]
پژوهشهای مدیریت عمومی, 2011 Today the strong relationship with customers is the most important factor in successfulness of any business. Hence, the concept of customer relationship management, which means the effort to create and deliver value to customers, has been highly ...
doaj +1 more source
Integrated Marketing Communication and Competitive Advantage in Asian Markets
Journal of Asia Entrepreneurship and SustainabilityIntegrated Marketing Communication (IMC) has emerged as a critical strategic capability for firms seeking to achieve and sustain competitive advantage in Asian markets.
Dr. Haritika Arora +5 more
doaj +1 more source
, 2022 Currently, online travel agencies (OTA) allow their customers to make timely travel reservations anytime and anywhere through websites and mobile technologies.
Chan, MMW, Chiu, KWD
core +1 more source
The effect of digital marketing on customer relationship management in the education sector: Peruvian case [PDF]
, 2021 The objective of the research was to determine the impact of Digital Marketing on customer relationship management (CRM) in an educational institution in central Peru.
Oré Calixto, Sofía
core +1 more source