Study the Impact of Customer's Profile and Participation on the Performance of Customer Relationship Management in Service Organizations [PDF]
International Journal of Research in Industrial Engineering, 2012 CRM or customer relationship management is a continuous process consisting of creating and applying knowledge and market intelligence to establish and maintain the relationships with customers that have the most efficiency.
S.K. Kamali +2 more
doaj
Testing the Marketing Performance of German Wheat Farmers
Agribusiness, EarlyView.ABSTRACT This paper analyses the marketing performance of wheat farmers in Germany. Wheat sales data from 465 individual farms over a 12‐year period are used to test against different market benchmarks. Market benchmarks are constructed by simulating passive trading agents using regional wheat prices.
Franziska Potts, Jens‐Peter Loy
wiley +1 more source
La estrategia CRM, una visión 360º del cliente
Ciencia Ergo Sum, 2005 CRM strategy (customer relationship management) is a business philosophy, stemming from relationship marketing that joins strategy and technology, with the objective of creating value for both customers and the company.
Ma. Rosa Llamas Alonso +2 more
doaj
CRM: a new formula for internal coordination
Вестник Северо-Кавказского федерального университетаIntroduction. Improving communication with clients and business partners is the main task that involves the use of CRM systems. Such systems contribute to effective business management through the use of information technology in modeling customer ...
E. V. Berezhnaya, D. A. Duginets
doaj +1 more source
Customer Relationship Management (CRM) Based on Web to Improve the Performance of the Company [PDF]
, 2019 Customer relationship management (CRM) is one of the model that can be used to maintain the relationship between customer and company. CRM is really helpful for the company to increase the customer interest toward the company, improve the economic ...
asiah, N. (Nur), yanto, A. (Adi)
core
Agribusiness, EarlyView.ABSTRACT The origin of a product, if associated with good quality, can contribute to building a positive collective reputation, leading to a potential price premium. However, it is conceivable that a producer markets a product by evoking symbols, images, words, and values typical of places other than where it was designed or produced, creating a ...
Annalisa Caloffi +2 more
wiley +1 more source
Hubungan Media Customer Relationship Management Dengan Kepuasan Pelanggan pada Hotel Istana Nelayan
Journal the Winners, 2003 Facing comptetition in service company, especially hotels, must have the ability to give services in order to satisfy the customer. Customer Relationship Managemen (CRM) is one of communication media between company and customer that profitable for both
Chandra Wibowo Widhianto +2 more
doaj +1 more source
Factors Affecting Customer Loyalty: The Mediating Role of Customer Relationship Management Quality [PDF]
Muṭāli̒āt-i Mudīriyyat-i Gardishgarī, 2019 In the tourism industry, maintenance of the customer is critical to the growth of the organization; therefore, the purpose of the study was to evaluation the relationship between the three variables of service quality, customer satisfaction and customer ...
Mahbubeh Arab +2 more
doaj +1 more source
A new model to support the personalised management of a quality e-commerce service
, 2003 The paper presents an aiding model to support the management of a high quality e-commerce service. The approach focuses on the service quality aspects related to customer relationship management (CRM). Knowing the individual characteristics of a customer,
Franceschini, Fiorenzo, Gianni', G.
core +1 more source
An explanatory and predictive PLS-SEM approach to the relationship between organizational culture,organizational performance and customer loyalty: The case of health clubs [PDF]
, 2018 Purpose This study aims to analyze the impact and predictive capacity of organizational culture on both customer loyalty and organizational performance in health clubs using data from managers and customers of health clubs in Spain.
Cepeda-Carrión, Gabriel +3 more
core +1 more source