Results 61 to 70 of about 26,818 (264)

MARKETING APPROACHES TO CUSTOMER EXPERIENCE MEASUREMENT AND EVALUATION

Вестник университета, 2017
The article shows the variety of existing marketing methods to measure and evaluate the consumer experience. The necessity of creation of a comprehensive Customer Experience Management System on the basis of empirical data in order to create a platform ...
A. Serzhantov, M. Orlova
doaj  

Customer Experience in Public Organizations: A Multidimensional Analysis

Proceedings
This paper presents a comprehensive investigation into the multifaceted realm of customer experience (CX), aiming to enhance understanding of the historical, current, and future aspects of customer experience theory.
Kalliopi-Maria Tramvalidou, Vasiliki G. Vrana   +1 more
doaj   +1 more source

Is Precision Agriculture Technology Adoption Persistently Overestimated?

Agribusiness, EarlyView.
ABSTRACT Precision agriculture is sometimes assumed to diffuse steadily over time, and industry planning frequently extrapolates early adoption trends forward. This study evaluates the accuracy of such expectations by comparing agricultural input dealers' forecasts of future service offerings with the actual levels of offerings that dealerships ...
Trey Malone, Chad Fiechter, Zanliang Meng, James Lowenberg‐DeBoer, Bruce Erickson, Jay Akridge   +5 more
wiley   +1 more source

Neuromarketing and artificial intelligence: innovative approaches to customer experience management from a firm perspective

Future Business Journal
The integration of advanced technologies has transformed marketing practices, making the roles of artificial intelligence and neuromarketing increasingly relevant to customer experience management. The aim of this study is to systematically conceptualize
Beyza Topcugil, Abdulkadir Hiziroglu
doaj   +1 more source

The Challenge of Managing Digital-Native Customer Experience: Designing a Customer Experience Quality Framework for Generation Z’s Use of Digital Media with an Exploratory Approach [PDF]

مطالعات رسانه‌های نوین
With the advent of digital technologies, Generation Z, having grown up in an era of technological advancement, actively engages with digital media and is recognized as an early adopter of innovative solutions.
Maryam Tajali, Seyed Mohammadbagher Jafari, Mona Jami Pour   +2 more
doaj   +1 more source

Quantifying Consumer Tradeoffs Across Firm‐Level Strategic Positioning Dimensions: Evidence from US Craft Beer Consumers

Agribusiness, EarlyView.
ABSTRACT Strategic positioning becomes increasingly important as markets mature, particularly in consumer‐facing industries that offer similar products, experiential cues, and values‐based messages. This study offers a conceptual model to examine the strategic positioning factors that motivate consumers to visit one local business over another before ...
Aaron J. Staples, Trey Malone, J. Robert Sirrine   +2 more
wiley   +1 more source

From IFCX to CXMMI: Validation and Evolution of a Customer Experience Management Maturity Model

IEEE Access
This study presents the evolution of the IFCX model into the Customer Experience Management Maturity Index (CXMMI), a comprehensive framework for assessing and benchmarking the maturity of customer experience management in organizations, by focusing on ...
Roberto P. Madruga, Edison Renato Silva, Jose Francisco Moreira Pessanha, Humberto Henriques de Arruda, Assed Naked Haddad   +4 more
doaj   +1 more source

Automated generative process synthesis via transformer‐based dual‐loop simulation and optimization

AIChE Journal, EarlyView.
Abstract This study presents a novel framework for automated generative process synthesis, addressing the complexity of simultaneously optimizing discrete topologies and continuous operating variables. To overcome conventional superstructure limitations, we propose a dual‐loop architecture integrating generative transformers with rigorous process ...
Yeong Woo Son, Chan Kim, Ji Hun Pak, Hain Lee, Jong Min Lee   +4 more
wiley   +1 more source

MARKETING APPROACHES TO CUSTOMER EXPERIENCE MEASUREMENT AND EVALUATION

Вестник университета, 2019
The article shows the variety of existing marketing methods to measure and evaluate the consumer experience. The necessity of creation of a comprehensive Customer Experience Management System on the basis of empirical data in order to create a platform ...
A. Serzhantov, M. Orlova
doaj  

Who Owns the Output? Authorship, Creative Labour, and Innovation Capability in Human‐AI Collaboration

AI &Innovation, EarlyView.
ABSTRACT Generative AI is radically transforming how creative authorship is understood, attributed, and governed across the world’s cultural and creative industries. As AI systems increasingly produce outputs that organisations and audiences recognise as creative, foundational assumptions about who authors creative work, who receives credit for it, and
Ololade A. Shonubi
wiley   +1 more source