Results 71 to 80 of about 752,395 (306)

Emotions in business-to-business service relationships [PDF]

, 2005
Emotion in business-to-business service relationships regarding cargo services is explored. The service relationship is characterised by mutual trust and cooperation.
Armistead C, Ashforth BE, Bagozzi R, Broderick AJ, Davie M, Domagalski TA, Edwards D, Eisenberg R, Fineman S, Fineman S, Fineman S, Goleman D, Goleman D, Gronroos C, Gutek BA, Hatfield E, Hochschild AR, Johnson R, Julia A. Kiely, Kemper TD, Kruml SM, Kunda G, Leidner R, Liljander V, Locke K, Mano H, Menon K, Morris J, Oliver RL, Parasuraman A, Parasuraman A, Parkin W, Parkinson B, Price LL, Rafaeli A, Richins M, Schaubroeck J, Steinberg RJ, Strauss B, Strazdins LM, Sturdy A, Van Dolen W, Wharton AS, Wharton AS, Woodruffe C, Yu Y   +45 more
core   +1 more source

Regional Differences in U.S. Consumer Preferences for Native Woody Shrubs With Varying Aesthetic Characteristics

Agribusiness, EarlyView.
ABSTRACT Native plants offer a variety of aesthetic (e.g., fall colour, fruit, flowers) and functional benefits (e.g., pollinator friendly, wildlife friendly, water management). How these benefits influence consumer choice and perceived value of native versus introduced plants is not well understood.
Alicia Rihn, Ariana P. Torres, Sue Barton, Bridget K. Behe   +3 more
wiley   +1 more source

Analyzing the Effect of Brand Personality and Brand Experience on Customer Loyalty (a Study of Samsung Galaxy Smartphone) [PDF]

, 2016
Marketing in its course of development is in a phase in which the organizations are no more only thinking of finding new customers, and nowadays one of the most important goals of marketing is demand management through pushing customers up the loyalty ...
Tamalero, F. (Feiby), Tumiwa, J. R. (Johan)   +1 more
core  

Going back to its roots: can hospitableness provide hotels competitive advantage over the sharing economy? [PDF]

, 2019
While the customer experience is at the heart of the hospitality industry, experience-related research remains underrepresented. This gap is critical, particularly given the emerging threat of the sharing economy to the hotel industry along experiential ...
Lehto, Xinran, Mody, Makarand, Suess, Courtney   +2 more
core   +1 more source

Swedish Consumers' Willingness‐to‐Pay for Plant‐Based Proteins in Pasta Sauce: Preferences and Policy Scenarios

Agribusiness, EarlyView.
ABSTRACT This paper explores Swedish consumers' protein preferences by estimating the willingness‐to‐pay (WTP) for minced meat and plant‐based proteins in pasta sauce from an in‐store experiment (n = 206) and an online discrete choice experiment (n = 517). On average, the WTP was highest for minced meat.
Emilia Mattsson, Anna Kristina Edenbrandt, Jens Rommel, Sarah Säll   +3 more
wiley   +1 more source

ANALISIS STRATEGI MARKETING COMMUNICATION DALAM MENINGKATKAN OKUPANSI DI GRAND MERCURE MALANG MIRAMA [PDF]

In the hotel industry, marketing communications is an important component in the marketing strategy of a good or service. The type of research used by researchers is descriptive research with a qualitative approach.
Firdaus, Anas Rizky
core  

Asiakaskokemus pitkäaikaisessa asiakassuhteessa - Case WellDone Solutions Oy [PDF]

, 2013
Tämän työn tavoitteena on kartoittaa asioita, jotka ovat edesauttaneet hyvän asiakaskokemuksen muodostumista tutkimalla työn toimeksiantajayrityksen WellDone Solutions Oy:n pitkäaikaisimpia asiakassuhteita.
Väänänen, Sami
core  

Animal‐Based Brands Taking the Plant‐Based Opportunity: A Tasting Experiment Exploring Consumer Acceptance of Plant‐Based Brand Extensions

Agribusiness, EarlyView.
ABSTRACT This study investigates how consumer taste and brand equity perceptions shape the acceptance of plant‐based milk products. Using a blind/informed tasting experiment, we evaluated consumers' willingness to buy (WTB) and taste perception of a plant‐based milk alternative produced by a traditional dairy brand, compared with competing plant‐based ...
Federico Parmiggiani, Mirta Casati, Elena Castellari, Fosca Vezzulli, Veronica Vitali, Milena Lambri, Claudio Soregaroli   +6 more
wiley   +1 more source

ANALISIS PENGARUH CUSTOMER SERVICE EXPERIENCE TERHADAP BEHAVIOR INTENTIONS [PDF]

, 2014
Accommodation industry such as hotel is an industry that has an important role in tourism. As in the case of Indonesia's tourism industry continues to progress, especially hotel accommodation services business growing rapidly as well.
Syahid, Kendid
core  

Assessing the Impact of Promotions on Consumer Purchasing Behavior During Crises

Agribusiness, EarlyView.
ABSTRACT Understanding how households modify their food expenditure decisions during times of crisis is essential because consumer purchasing behavior frequently changes during these times. This study looks at these behavioral shifts during the COVID‐19 pandemic, concentrating on how price sensitivity and response to sales promotions changed over the ...
Wafa Mehaba, José María Gil
wiley   +1 more source