Results 11 to 20 of about 26,818 (264)
Customer experience in marketing: History, concept and management [PDF]
Marketing (Beograd. 1991), 2017 Companies are nowadays faced with challenges regarding interaction with customers through various touchpoints in multichannel environment. Key priority in that situation is to manage all those touchpoints in such a way to optimize customer experience. In
Štavljanin Velimir
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Understanding and Managing Customer Experiences
, 2022 Peer ...
Jaakkola, Elina +2 more
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SAGE Open, 2023 In order to promote the innovative development of mobile fitness APP, based on value cocreation theory of customer-dominant logic, this paper discusses how the customer knowledge management, flow experience and customer involvement affect customer value ...
Chao Wang, Zhigang Wang
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Customer Experience of Electronic Services in Information Technology Organizations Based on Digital Developments [PDF]
International Journal of Digital Content Management, 2022 Purpose: Customer experience management is one of the most important activities for managers who are trying to grow and develop to achieve a favorable competitive position. The purpose of this study is to evaluate the dimensions of customer experience in
Fatemeh Saeedi +2 more
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At-Risk Brand Relationships and Threats to the Bottom Line
GfK Marketing Intelligence Review, 2018 Like a stock portfolio, each relationship type offers a brand higher or lower growth opportunities and risks. The type of relationship is particularly relevant in brand crisis events.
Hupp Oliver +2 more
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Designing a Model to Manage the Experience of Banking Service Customers [PDF]
کاوشهای مدیریت بازرگانی, 2019 The present study aims to design a model to manage the experience of banking service customers. The research method is qualitative. Data collection and data analysis were conducted based on the grounded theory method.
Ebrahim Heshmati +2 more
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Domain engineering for customer experience management
Innovations in Systems and Software Engineering, 2022 Customer experience management (CXM) denotes a set of practices, processes, and tools, that aim at personalizing a customer’s interactions with a company around the customer’s needs and desires (Walker in The emergence of customer experience management solutions, 2011). The past few years have seen the emergence of a new generation of context-aware CXM
Imen Benzarti +3 more
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Customer experience management and business performance [PDF]
International Journal of Quality and Service Sciences, 2015 Purpose – The purpose of this paper is to examine how essential dimensions of customer experience management (CEM) drive business performance in Danish companies. Design/methodology/approach – An empirical study is conducted to investigate the relationships ...
Grønholdt, Lars +3 more
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Towards a holistic customer experience management framework for enterprises
South African Journal of Industrial Engineering, 2016 We have entered the age of the customer where customer choice is the main differentiator between enterprises. Therefore, enterprises need to shift their focus to customer experience management (CEM).
De Vries, Marne, Du Plessis, Liezl
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International Journal of Business, Economics, and Social Development, 2023 In the service industry, a positive company reputation will influence customers' decisions to choose that business for their insurance needs. This reputation is systematically built by upholding the importance of responsibility and engaging in open ...
Rio Sukmawan, Zulganef Zulganef
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