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, 2015 Binnen het SIA-RAAK onderzoeksproject 'Touchpoints: persuasief ontwerpen voor duurzaam en gezond gedrag' werkten de lectoraten Crossmediale Communicatie in het Publieke Domein (PubLab) en Codesign (Hogeschool Utrecht; FNT) twee jaar lang samen met bureaus uit de creatieve industrie, kennisinstellingen en gedragswetenschappers. Het eindresultaat bestaat
Wallinga, Daniëlle van +1 more
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Service touchpoint assessment and optimization of online meeting platforms on the basis of an experiential memory model [PDF]
Scientific ReportsTo address the issues of high costs in optimizing service design and the singularity of evaluation dimensions for service touchpoints, in this study, a service touchpoint optimization process that is based on the experiential memory model is developed ...
Xuemei He, Anjie Tian
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Study of Customer Journey Map in Electronic Bookshops [PDF]
تحقیقات کتابداری و اطلاعرسانی دانشگاهی, 2021 Purpose: The purpose of this research was to identify the touchpoints in the customer journey map of electronic bookshops.Methodology: This study was an “applied research” and was conducted by analytical-survey method, the statistical population of this ...
Roghayeh Sabzalian +2 more
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Toward customer hyper-personalization experience — A data-driven approach
Cogent Business & Management, 2022 Today’s omnichannel business models incorporate physical and digital touchpoints interacting with customers. A hyper-personalization strategy relies on the organization’s capability to gather and transform customer data into personalized experiences ...
J. M. Valdez Mendia +1 more
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Journal of Applied Marketing Theory, 2023 This research is motivated by the industry and academic needs to corroborate a holistic understanding of preferred service brand status and customer service brand engagement (CSBE).
Thuy Nguyen, Qin Sun, Gopala Ganesh
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The Role of Consumer and Customer Journeys in Customer Experience Driven and Open Innovation
Journal of Open Innovation: Technology, Market and Complexity, 2021 Customer and Consumer Journeys, touchpoints and Consumer Goals have been widely discussed among Customer Experience theorists and practitioners, establishing that a hierarchical relationship between those exist.
Gundars Kokins +2 more
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"Online Touchpoints Matter!" - An Empirical Analysis of Consumer-Brand Relationships in Retail Settings [PDF]
Journal of Emerging Trends in Marketing and Management, 2021 Brand touchpoints represent any communicative touchpoints between consumers and brands along the customer journey and are thus essential for the success of retail brands (Ieva and Ziliani, 2018).
Janina SÜRKEN, Sören SUNDERMANN
doaj
Intervenciones para el desarrollo infantil basadas en el Modelo Touchpoints: revisión de alcance [PDF]
Revista Latino-Americana de Enfermagem, 2023 Objetivo: mapear las características de las intervenciones para promover el desarrollo infantil que utilizaron el Modelo Touchpoints. Método: se trata de una revisión de alcance, guiada por las recomendaciones del JBI Reviewer’s Manual, realizada en ...
Jéssica Batistela Vicente +3 more
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Designing a Customer Journey Experience for Income Generation Tourism Industry, Case Study: Dusun Bambu [PDF]
Management and Economics Review, 2022 The COVID-19 pandemic has caused a huge decline in the global tourism industry, including Indonesia, that causes many businesses to close and people to lose their jobs.
Dina Rizkia RACHMAH +2 more
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Exploring the concept of hostmanship through “50 cups of coffee”
Research in Hospitality Management, 2020 This article explores how hospitality academics and students understand, interpret and experience hostmanship. Building on a literature review which outlines and discusses the development and definition of hospitality, this exploratory study is framed by
Monique Medema, Brenda de Zwaan
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