Results 41 to 50 of about 3,470 (201)
From Confusion to Clarity: A Multi‐Stage Process Framework for Understanding Consumer Confusion
Journal of Consumer Behaviour, EarlyView.ABSTRACT This paper reconceptualizes consumer confusion as a multi‐stage temporal process rather than a static outcome, addressing theoretical fragmentation in existing antecedent‐consequence models. By integrating cognitive appraisal, contextual amplification, and adaptive coping within a unified framework, we explain how confusion unfolds rather than
Fatih Celik, Erdogan Koc
wiley +1 more source
Artificial Intelligence (AI) .. Marketing touchpoints
المجلة الدولية للأداء الاقتصادي, 2023 Data analysts behind the "Marketing" desk keep trying to find links between identified data, but they can't easily find patterns in complex and huge amount of data, in order to generate insights.
Khalida ABI +2 more
doaj
Fit to Perfection? How Regulatory Fit Affects Consumer Adoption of Innovations
Journal of Consumer Behaviour, EarlyView.ABSTRACT Understanding how regulatory focus shapes consumer responses is critical to explaining innovation adoption. Existing research has primarily examined chronic regulatory focus, product message‐related regulatory focus, and temporary regulatory focus in isolation, thereby neglecting their interplay and the role of regulatory fit in shaping ...
Slawka Jordanow +3 more
wiley +1 more source
Journal of Consumer Behaviour, EarlyView.ABSTRACT Online fan communities are important peripheral arenas for sports consumption. However, the psychological and social mechanisms that sustain engagement across these digital spaces are not sufficiently understood. This study thus investigates how Orientation Toward Sporting Events (OSE) drives fan page engagement and, subsequently, satisfaction.
Hamid Shaker +3 more
wiley +1 more source
Journal of Patient Experience, 2020 The COVID-19 pandemic has led to rapid change in health care, accelerating the use of digital health services, including telehealth. Moreover, growth in value-based care has compelled consumers to become more engaged in care processes.
Melanie A Meyer PhD
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Rethinking Consumer Behavior Through Phygital Episodes
Journal of Consumer Behaviour, EarlyView.ABSTRACT Consumption unfolds in fused encounters where physical presence and digital mediation co‐occur, which, in turn, reshapes how consumers search, evaluate, purchase, and relate to brands. Consumer behavior research, however, still parses these encounters into channels, touchpoints, and stages that can be studied and managed apart.
Wenny Candra Mandagie, Weng Marc Lim
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Interactions and touchpoints along the hotel guest journey: an approach to experience management.
ARA: Revista de Investigación en TurismoTo create a memorable experience for its customers, the hotel firm must have complete control over the process, down to the smallest detail.
Gloria Sanmartin
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Navigating the Prescription Drug Information System
Clinical Pharmacology &Therapeutics, EarlyView.Information on new prescription drugs is increasingly complex and fragmented, posing challenges for healthcare professionals, patients, and payers. Clinicians require concise, actionable guidance to support prescribing decisions, while patients seek to balance benefits and harms when making decisions aligned with their treatment goals.
Irina V. Wang +11 more
wiley +1 more source
Are customers ready to be smart? designing smart hotel experiences
Tourism and Hospitality ManagementPurpose – Even if it is often accepted that smart hotels are built on networks of technological devices, there is currently no consensus among researchers as to what level of technology is required to define a smart hotel.
Cecilia BARTALONI, Marco ALDERIGHI
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