Results 41 to 50 of about 7,818 (212)
Business Strategy and the Environment, EarlyView.ABSTRACT The transition toward circular fashion is widely promoted as a pathway to sustainable development, yet consumer resistance continues to hinder the adoption of circular business models across resale, rental, repair, and remaking. Existing research identifies numerous consumer barriers, but insights remain fragmented, model‐specific, and largely
Sophie Rasfeld
wiley +1 more source
Business Strategy and the Environment, EarlyView.ABSTRACT Little is known about consumer preferences for combinations of circular business model patterns, despite their potential to benefit the design of product services. This study examines consumer preferences for product‐as‐a‐service offers, combined with circular product attributes, across Sweden and the Netherlands.
Steven Sarasini +5 more
wiley +1 more source
Customer Experience in Public Organizations: A Multidimensional Analysis
ProceedingsThis paper presents a comprehensive investigation into the multifaceted realm of customer experience (CX), aiming to enhance understanding of the historical, current, and future aspects of customer experience theory.
Kalliopi-Maria Tramvalidou +1 more
doaj +1 more source
Orchestrating Designable Touchpoints for Service Businesses
, 2013 Make better use of your company's designable touchpoints with this strategic framework. Not all touchpoints are designable. The ones that are can be classified by design discipline and, surprisingly, the type of service they ...
Nam, Ki-Young +2 more
core +1 more source
Business Strategy and the Environment, EarlyView.ABSTRACT Growing environmental awareness has intensified demand for sustainability and transparency, especially in cruise tourism, a high‐impact and highly scrutinised service context. This study examines how green consumption values (GCV) shape passengers' perceptions of the credibility of green marketing claims (believability) and, in turn, influence
Marcello Risitano +3 more
wiley +1 more source
The customer journey in the light of sensory marketing for fast food restaurants
УправленецProviding high-quality services and delivering a positive customer experience has become critical to the success of any restaurant. The purpose of the paper to analyse the customer journey during fast food service delivery, establish a correlation ...
Mohammed Edan Al Khazraje +2 more
doaj +1 more source
Artificial Intelligence (AI) .. Marketing touchpoints
المجلة الدولية للأداء الاقتصادي, 2023 Data analysts behind the "Marketing" desk keep trying to find links between identified data, but they can't easily find patterns in complex and huge amount of data, in order to generate insights.
Khalida ABI +2 more
doaj
Journal of Consumer Behaviour, Volume 24, Issue 2, Page 655-672, March 2025.ABSTRACT Consumers' increasing environmental concerns are prompting a shift in fashion consumption, fueling the remarkable growth of the second‐hand market. Over the last decade, this trend has spurred the emergence of a plethora of online platforms dedicated to the resale of pre‐loved fashion items.
Gabriele Murtas, Giuseppe Pedeliento
wiley +1 more source
Modelo desenvolvimental e relacional touchpoints : caracterização e conhecimentos dos participantes do curso intensivo em touchpoints em Portugal [PDF]
, 2022 Este estudo teve como objetivo principal caracterizar o grupo de pessoas que, realizaram Curso Intensivo em Touchpoints (CIT) em Portugal e contribuir para a reflexão sobre a eficácia do mesmo na aquisição de conhecimentos sobre o Modelo Touchpoints (MTP)
Silva, Ana Beatriz Ferreira Branquinho da
core +1 more source
Innovation and SustainabilityThe article discusses the topical issue of measuring the effectiveness of triggers and customer interaction in modern marketing theory. Particular attention is paid to the integration of qualitative and quantitative approaches to assessing the ...
V. Bobrovnyk, Z. Andrushkevych
doaj +1 more source