Results 61 to 70 of about 7,818 (212)
Abstract Retirees re‐entering the workforce, popularly termed as bridge employment, is a phenomenon that is anticipated to increase in the coming years. Though research establishes that these employees have unique aspirations and work motives (see Mazumdar et al., 2020), primary research on how the retirement transition and bridge employment shape each
Bishakha Mazumdar +2 more
wiley +1 more source
Interactions and touchpoints along the hotel guest journey: an approach to experience management.
To create a memorable experience for its customers, the hotel firm must have complete control over the process, down to the smallest detail.
Gloria Sanmartin
doaj +1 more source
Modified process for developing touchpoints for young people who offend.
Modified process for developing touchpoints for young people who offend.
Tracy Finch (3497930) +2 more
core +1 more source
ABSTRACT This study explores the direct and indirect effects of digital transformation (DT) promotion and digital transformational leadership (DTL) on work engagement (WE) and proactive behavior (PB). For many firms, DT requires a change from existing business strategies.
Tomoharu Mukaidaira, Hidenori Sato
wiley +1 more source
ABSTRACT This study utilized a cross‐sectional survey via a structured questionnaire to evaluate disease‐related knowledge, treatment preferences, and unmet needs among 200 adults with confirmed inflammatory bowel disease (IBD) at a tertiary referral center.
Yi‐Chen Wu +11 more
wiley +1 more source
Analizamos el Facebook de la teleserie Pulseras Rojas emitida en España por Antena 3, en tanto recurso transmedia y fuente de oportunidades para estimular el engagement del espectador.
Victoria Tur-Viñes +1 more
doaj +3 more sources
Are customers ready to be smart? designing smart hotel experiences
Purpose – Even if it is often accepted that smart hotels are built on networks of technological devices, there is currently no consensus among researchers as to what level of technology is required to define a smart hotel.
Cecilia BARTALONI, Marco ALDERIGHI
doaj +1 more source
ABSTRACT Despite the proliferation of artificial intelligence (AI) in marketing, consumers often exhibit algorithm discounting—a tendency to evaluate AI‐generated recommendations less favorably than those from humans. Focusing on consumption goals, this study investigates how anthropomorphic AI agents (virtual assistants vs.
Jiayue Huang +4 more
wiley +1 more source
Paying for Pain: How Healthcare Costs Influence Physical Pain Predictions
ABSTRACT As healthcare costs continue to rise in the United States, consumers increasingly encounter financial burdens that impact their economic well‐being along with their psychological experiences surrounding medical care. This research examines how the pain of paying, a well‐established concept in marketing, shapes consumers' predictions of ...
Helen Colby +3 more
wiley +1 more source
RECASTING THE CUSTOMER EXPERIENCE IN TODAY’S OMNI-CHANNEL ENVIRONMENT
Omni-channel marketing refers to the synergetic management of the available channels and customer touchpoints to enhance the customer experience and improve performance.
doaj +1 more source

