Results 61 to 70 of about 3,470 (201)
Loneliness and the Customer Journey: Toward a Framework for Customer Experience Management
ABSTRACT How can customer experience (CX) frameworks be used to understand and support service firms to mitigate loneliness and social isolation? This paper addresses this question by developing the Lonely Customer Journey, a conceptual framework that uses the Touchpoints‐Context‐Qualities (TCQ) framework (De Keyser et al.
Nina Veflen, Lars Witell, Lars Fuglsang
wiley +1 more source
ABSTRACT Despite the proliferation of artificial intelligence (AI) in marketing, consumers often exhibit algorithm discounting—a tendency to evaluate AI‐generated recommendations less favorably than those from humans. Focusing on consumption goals, this study investigates how anthropomorphic AI agents (virtual assistants vs.
Jiayue Huang +4 more
wiley +1 more source
Designing Sensory Communication in the Digital Era: Between Tangibility and Virtuality
This critical review examines sensory communication across physical environments and digital retail channels in the fashion retail sector. It defines “the digital” within a set of e-commerce interfaces, social platforms, and immersive XR/virtual ...
Laura Giraldi
doaj +1 more source
ABSTRACT The purpose of this paper is to develop foundational propositions designed to reflect success factors in the recruitment and retention of volunteers for future longevity. Using insights gathered from three universities' experiences of student volunteering during COVID‐19, plus capturing the experiences of volunteer involving organizations, we ...
Ingrid O'Brien +5 more
wiley +1 more source
Inspiring the next generation of plant scientists: What we learned from 421 plant biologists
Addressing biodiversity and climate crises requires a new generation of plant scientists, yet interest in plant‐related careers is declining globally. A survey of 421 plant biologists revealed that the primary driver of pursuing botany is an emotional connection, curiosity, and appreciation for plants, often stimulated by hands‐on experiences and ...
Joanna Kacprzyk, Rainer Melzer
wiley +1 more source
Patient journey mapping in an open-door psychiatric inpatient unit
BackgroundOpen-door policies in inpatient psychiatric care have been increasingly adopted to enhance patient autonomy and reduce coercive practices. However, systematic methods for evaluating patient experiences in these settings remain limited.
Jorge Cuevas-Esteban +16 more
doaj +1 more source
ABSTRACT This study presents an analysis of the literature on artificial intelligence (AI), blockchain and internet of things (IoT) for the sustainable development of the service industry of freight transport and logistics service providers (LSPs).
Roberto Cerchione +2 more
wiley +1 more source
Glocal Regenerative Viticulture: Exploring Sustainable Winemaking Strategies in Europe
ABSTRACT The global wine industry is transforming due to climate change challenges. Glocalization is increasingly relevant in winemaking, where geographical and cultural diversity requires context‐specific solutions in the existing sustainability spectrum in viticulture.
Aleksandra N. Volkova +4 more
wiley +1 more source
Do digital platforms create entrepreneurial opportunities? Evidence from marginal areas
Abstract Research Summary This article enters the debate on the effects of digital platforms on entrepreneurial opportunities by estimating whether the entry of a home‐sharing platform shapes entrepreneurial decisions in marginal areas. We add a novel perspective to the literature, as we contend that when economic conditions are unfavorable, digital ...
Francesco Luigi Milone +2 more
wiley +1 more source
Digital customer experience: the risk of ignoring the non-digital experience
Digital technology can change the customer journey from a regular customer experience (CX) into a digital CX where touchpoints are supported by digital means.
Marcel Weber, Christos G. Chatzopoulos
doaj +1 more source

