Results 51 to 60 of about 7,818 (212)
Patient journeys’ main steps and touchpoints.
Patient journeys’ main steps and touchpoints.
Cristina Masella (6199550) +3 more
core +1 more source
ABSTRACT Online fan communities are important peripheral arenas for sports consumption. However, the psychological and social mechanisms that sustain engagement across these digital spaces are not sufficiently understood. This study thus investigates how Orientation Toward Sporting Events (OSE) drives fan page engagement and, subsequently, satisfaction.
Hamid Shaker +3 more
wiley +1 more source
Background People who inject drugs (PWID) are vulnerable to SARS-CoV-2 infection. We examined correlates of COVID-19 testing among PWID in the U.S.-Mexico border region and described encounters with services representing potential opportunities (i.e ...
Samantha Yeager +11 more
doaj +1 more source
Rethinking Consumer Behavior Through Phygital Episodes
ABSTRACT Consumption unfolds in fused encounters where physical presence and digital mediation co‐occur, which, in turn, reshapes how consumers search, evaluate, purchase, and relate to brands. Consumer behavior research, however, still parses these encounters into channels, touchpoints, and stages that can be studied and managed apart.
Wenny Candra Mandagie, Weng Marc Lim
wiley +1 more source
Mitigating Chatbot Service Failures: The Roles of Anthropomorphism, Acknowledgment, and Apology
ABSTRACT This study examines how chatbot anthropomorphism shapes consumer responses to service failure by distinguishing between process failure and outcome failure and by testing alternative recovery responses. Across three pretests (N = 30, 120 and 240) and two scenario‐based experiments (Study 1: N = 346; Study 2: N = 778), consumers evaluated ...
Juyon Lee, Wujin Chu, Rajat Roy
wiley +1 more source
Beyond Governance Attributes: How Fashion Companies Prepare Social Disclosure for the CSRD
ABSTRACT This study examines how social disclosure readiness emerges under the Corporate Sustainability Reporting Directive (CSRD) and the European Sustainability Reporting Standards (ESRS) and investigates whether and how, corporate governance supports such readiness within the European fashion companies. By adopting a qualitative case‐study approach,
Sara Ianniello +2 more
wiley +1 more source
Improving touchpoints between customers and companies in the service delivery process (by example of lithuanian hotels). [PDF]
After analyzing and evaluating customers and companies touchpoints and customer journey theoretical aspects, and developing a theoretical model for customers and companies touchpoints improvement, evaluation model and guidelines was formulated for hotel ...
Prankaitė, Ieva,
core
Exploring customers’ likeliness to use e-service touchpoints in brick and mortar retail
E-commerce has embraced the digital transformation and innovated with e-service touchpoints to improve customers’ experiences. Now some traditional, less-digitalized brick and mortar (BaM) retailers are starting to counteract the increasing competition ...
Hoffmeister, Benedikt +4 more
core +1 more source
Tensions Behind the Trade: How Divergent Service Preferences Shape Peer‐To‐Peer Sharing Choices
ABSTRACT The landscape of ‘sharing’ services encompasses services ranging from access‐based services (car sharing) to peer‐to‐peer sharing platforms (Couchsurfing). These services differ in the levels of exchange and altruism, creating conflicting consumer motivations.
Vivian S. C. Tunn +2 more
wiley +1 more source
The COVID-19 pandemic has led to rapid change in health care, accelerating the use of digital health services, including telehealth. Moreover, growth in value-based care has compelled consumers to become more engaged in care processes.
Melanie A Meyer PhD
doaj +1 more source

