Results 51 to 60 of about 19,775 (247)

Different views : including others in participatory health service innovation [PDF]

, 2011
We describe our experiences employing experience-based design (EBD) to improve an outpatients health service in the UK and discuss the impacts of incorporating the voices of those not directly using or working within the service. We suggest that such new
Bowen, Simon, Cobb, Mark, Dearden, Andy, Wolstenholme, Dan   +3 more
core  

Consumer Acceptance of Conversational Bots: Systematic Literature Review and Meta‐Analysis

Journal of Consumer Behaviour, EarlyView.
ABSTRACT As consumers increasingly rely on conversational bots for daily tasks, evidence surrounding motivations for acceptance remains scattered. A systematic literature review (SLR) was conducted on 64 journal articles published between 2008 and 2024, of which 48 provided sufficient quantitative data for inclusion in a meta‐analysis.
Omar H. Fares, Seung Hwan (Mark) Lee
wiley   +1 more source

Methodology for developing metrics to measure the effectiveness of triggers and customer interaction in modern marketing theory

Innovation and Sustainability
The article discusses the topical issue of measuring the effectiveness of triggers and customer interaction in modern marketing theory. Particular attention is paid to the integration of qualitative and quantitative approaches to assessing the ...
V. Bobrovnyk, Z. Andrushkevych
doaj   +1 more source

We are the Change that we Seek: Information Interactions During a Change of Viewpoint [PDF]

, 2020
There has been considerable hype about filter bubbles and echo chambers influencing the views of information consumers. The fear is that these technologies are undermining democracy by swaying opinion and creating an uninformed, polarised populace.
Adamic L.A., Agosto D.E., Alzougool B., Bates M.J., Bruckman A., Bruns A., Erdelez S., Flintham M., Gray C.M., Kathwohl D.R., Liao Q.V., Makri S., Makri S., McKay D., McKay D., Purpura S., Robertson R.E., Shibata H., Teevan J., Thaler R.H., Toscos T., Tufecki Z.   +21 more
core   +2 more sources

Why Are Consumers Ambivalent About AI‐Generated Images? The Moderating Role of Commercial Versus Noncommercial Content Type

Journal of Consumer Behaviour, EarlyView.
ABSTRACT Grounded in ambivalence theories, this research examined factors shaping consumer ambivalence toward AI‐generated content and investigated differences between commercial and noncommercial contexts. As a preliminary study, sentiment analysis of Reddit data using a support vector machine (SVM) revealed that most consumer sentiment toward AI ...
Garim Lee, Jinsu Park, Hye‐Young Kim, Divya Manoj   +3 more
wiley   +1 more source

Artificial Intelligence (AI) .. Marketing touchpoints

المجلة الدولية للأداء الاقتصادي, 2023
Data analysts behind the "Marketing" desk keep trying to find links between identified data, but they can't easily find patterns in complex and huge amount of data, in order to generate insights.
Khalida ABI, Salah ZAKRAOUI, Ahmed BENAHMED   +2 more
doaj  

COVID-19 Pandemic Accelerates Need to Improve Online Patient Engagement Practices to Enhance Patient Experience

Journal of Patient Experience, 2020
The COVID-19 pandemic has led to rapid change in health care, accelerating the use of digital health services, including telehealth. Moreover, growth in value-based care has compelled consumers to become more engaged in care processes.
Melanie A Meyer PhD
doaj   +1 more source

Measuring Consumer Aversion Toward AI in Marketing Communication and Assessing Its Relationship to Brand Perceptions and Purchase Intention

Journal of Consumer Behaviour, EarlyView.
ABSTRACT Some consumers exhibit aversion toward artificial intelligence (AI), particularly when it is embedded in persuasive marketing communication (MarCom). Here, we developed and validated a measure of consumer aversion to AI in MarCom and examined its downstream consequences for brand perceptions and purchase intention.
Louvins Pierre, Viviana Carolina Zambrano Rodriguez, Jiayi (Joy) Wang   +2 more
wiley   +1 more source

Using patients’ experiences to identify priorities for quality improvement in breast cancer care: patient narratives, surveys or both? [PDF]

, 2012
Background: Patients' experiences have become central to assessing the performance of healthcare systems worldwide and are increasingly being used to inform quality improvement processes.
Davies, Elizabeth A., Griffin, Mairead, Maben, Jill, Madden, Peter, Richardson, Alison, Robert, Glenn, Tsianakas, Vicki, Wiseman, Theresa   +7 more
core   +2 more sources

Nice‐to‐Have or Must‐Have? Revisiting the Corporate Sustainability–Customer Loyalty Relationship Across Generations

Corporate Social Responsibility and Environmental Management, EarlyView.
ABSTRACT This study revisits the relationship between environmental and social sustainability and customer loyalty, integrating both sufficiency and necessity theoretical perspectives within a generational framework. It examines whether generational differences moderate these relationships and whether these sustainability dimensions act not only as ...
Ovidiu I. Moisescu, Oana A. Gică
wiley   +1 more source