Results 21 to 30 of about 7,818 (212)
Service Process Problem-Solving Based on Flow Trimming
Applied Sciences, 2023 Since entering the era of the experience economy, consumers’ attention gradually turns toward gaining a pleasant service process experience. This study addresses the service process problem, aiming to discover the root cause of the service process ...
Bai Zhonghang, Lin Siyue, Zhang Xu
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Identifying Touchpoints for Foreign Tourists in the Customer Journey through 5 A's Approach [PDF]
مدیریت بازرگانیObjectiveThe notions of customer journey and touchpoints are now fundamental in the realm of marketing, especially in the context of customer experience. The customer journey is comprised of three stages: pre-purchase, during purchase, and post-purchase,
Mostafa Esmaeili Mahyari +3 more
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How to Innovate the Service Design of Leisure Farms: The Innovation of Sustainable Business Models
Journal of Open Innovation: Technology, Market and Complexity, 2020 There is extensive academic literature about service satisfaction, business performance analysis, and management research of leisure farms, but there are still many problems and room for development on how to create customer journey maps for diversified ...
Mengyi Lin, Fu-Yuan Li, Zhe Ji
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Customer experience in marketing: History, concept and management [PDF]
Marketing (Beograd. 1991), 2017 Companies are nowadays faced with challenges regarding interaction with customers through various touchpoints in multichannel environment. Key priority in that situation is to manage all those touchpoints in such a way to optimize customer experience. In
Štavljanin Velimir
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BUYING WINE ONLINE OR OFFLINE: SOME DETERMINANTS OF BUYER INTENT FOR FRENCH CONSUMERS
Стратегические решения и риск-менеджмент, 2023 This paper aims at determining the reasons why customers prefer to buy wine online or offline, the first comprising both mobile-commerce (m-commerce) and e-commerce platforms. In particular, this research strives to understand effects of social influence
J. E. Pelet
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Complexity, 2021 Service process optimization is conducive to the innovation of enterprise services, but the poor logic design of multiple touchpoints can easily lead to problems in the service process, such as scattered layouts and repeated paths.
Zhonghang Bai +3 more
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The Role of Touchpoints in Shaping the Customer Experience throughout the Customer Journey [PDF]
المجلة العلمية للدراسات والبحوث المالية والتجاريةPurpose: Customer journeys in today’s markets are “multitouch” and multichannel. Thus, the significance of studying customer journeys reflects the need to understand how the customer goes in an ongoing cycle of experience through dealing with the ...
حلا البرقوقي +1 more
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Patient Journey Mapping in Mental Disorders: A Scoping Review. [PDF]
Int J Ment Health NursABSTRACT Patient journey mapping is a visualisation tool increasingly adopted in healthcare to optimise care processes. This scoping review mapped international evidence on its application to mental disorders. Following the Joanna Briggs Institute methodology and PRISMA‐ScR reporting guidelines, this review searched seven databases from inception to 1 ...
Wu J +5 more
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Consumer Reliance on Alternative Digital Touchpoints throughout the Buying Process
Expert Journal of Marketing, 2022 In both traditional and digital channels, the marketing function aims at devising and implementing appropriate strategies and tactics for each stage consumers go through when they are considering a purchase.
Christos LIVAS +2 more
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Dialogues with parents: a parental support and empowerment program based on the Touchpoints Model
Frontiers in Education, 2023 “Dialogues with Parents-welcoming, listening, and empowering” aimed to understand the impact of an innovative approach supporting parents with identified social/emotional vulnerabilities.
Ana Teresa Brito +9 more
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