Results 11 to 20 of about 3,470 (201)
Fostering socio-emotional learning through early childhood intervention
Educators and researchers are increasingly interested in evaluating and promoting socio-emotional learning (SEL) beginning in early childhood (Newman & Dusunbury in 2015; Zigler & Trickett in American Psychologist 33(9):789–798 https://doi.org/10.1037 ...
Christina F. Mondi +2 more
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Even when customers are satisfied, they could be having experiences not intended by the company. By comparing dyad relationships between headquarters and stores of a Japanese auto dealer company, this paper examines how decision authority on touchpoints ...
Ryusuke Kosuge, Jing-Ming Shiu
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Contenidos transmedia de las teleseries españolas: clasificación, análisis y panorama en 2013
En este artículo analizamos los contenidos transmedia que tienen como “nave nodriza” las series programadas por las cadenas de televisión tanto nacionales (La 1, Antena 3, Telecinco) como autonómicas (TV3, ETB, TVG, Canal Sur) con producción propia y de ...
Raúl Rodríguez-Ferrándiz +2 more
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Understanding stakeholder experience through the stakeholder journey
In this article we consider stakeholder experience through the stakeholder's contact journey with a project. Drawing on the customer experience literature we consider the stakeholders experience by using customer experience as a metaphor.
Roya Derakhshan, Rodney Turner
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In the digital age, retailers face umpteen challenges, finding it increasingly difficult to fulfil the customer requirements. Studying the most trusted online stores in Romania, the authors aimed to identify the opportunities and the challenges for ...
Eliza Nichifor +4 more
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How to Innovate the Service Design of Leisure Farms: The Innovation of Sustainable Business Models
There is extensive academic literature about service satisfaction, business performance analysis, and management research of leisure farms, but there are still many problems and room for development on how to create customer journey maps for diversified ...
Mengyi Lin, Fu-Yuan Li, Zhe Ji
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Service Process Problem-Solving Based on Flow Trimming
Since entering the era of the experience economy, consumers’ attention gradually turns toward gaining a pleasant service process experience. This study addresses the service process problem, aiming to discover the root cause of the service process ...
Bai Zhonghang, Lin Siyue, Zhang Xu
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Identifying Touchpoints for Foreign Tourists in the Customer Journey through 5 A's Approach [PDF]
ObjectiveThe notions of customer journey and touchpoints are now fundamental in the realm of marketing, especially in the context of customer experience. The customer journey is comprised of three stages: pre-purchase, during purchase, and post-purchase,
Mostafa Esmaeili Mahyari +3 more
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Customer experience in marketing: History, concept and management [PDF]
Companies are nowadays faced with challenges regarding interaction with customers through various touchpoints in multichannel environment. Key priority in that situation is to manage all those touchpoints in such a way to optimize customer experience. In
Štavljanin Velimir
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BUYING WINE ONLINE OR OFFLINE: SOME DETERMINANTS OF BUYER INTENT FOR FRENCH CONSUMERS
This paper aims at determining the reasons why customers prefer to buy wine online or offline, the first comprising both mobile-commerce (m-commerce) and e-commerce platforms. In particular, this research strives to understand effects of social influence
J. E. Pelet
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