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FROM CLICK TO HORN: HOW TO MAP THE CUSTOMER JOURNEY IN THE RIDE-HAILING INDUSTRY
Экономика, профессия, бизнесRide-hailing services have afflictive «monopolized» regions of North Africa and changed the nature of interaction cities and various digital platforms. Yassir — which provides a mobile-based alternative to standard taxi services — has rapidly established
Самир Меради +1 more
doaj +1 more source
The yellow brick road: total quality management and the restructuring of organizational culture [PDF]
, 2007 The paper offers a critique of Total Quality Management . It is essentially in three parts: the first examines the rise of TQM through the western experience of Japanese development, second it examine the nature of TQM's promised cultural change and ...
Tuckman, A
core +1 more source
Customer Journey Value: A Conceptual Framework
Journal of Creating Value, 2023 Though firms are making substantial investments in the customer journey (CJ), the return on these investments remains tenuous, yielding a critical need for enhanced CJ-related accountability. Addressing this gap, we develop the concept of ‘customer journey value’ (CJV), defined as the perceived value of a customer’s journey to the customer and the ...
Hollebeek, Linda D. +4 more
openaire +3 more sources
Customer experience and engagement [PDF]
RAE: Revista de Administração de Empresas, 2020 The 11th Latin American Retail Congress (Congresso Latino-Americano de Varejo [CLAV]) conducted at Escola de Administração de Empresas de São Paulo da Fundação Getulio Vargas (FGV EAESP) on October 25 and 26, 2018, aimed to connect the frontier of ...
Delane Botelho +1 more
doaj
How Can Customer Experience on CDJ Be Shaped?: Can Rose Be Tamed?
Asia Marketing Journal, 2020 With the development of Information Technology, customers require promptly higher quality products and services. Companies try to make newly digital marketing strategies, but there are no empirical researches on them.
Sang mi Lee, Sang man Han
doaj +1 more source
Artificial intelligence in the digital customer journey
International Journal of Electronic Customer Relationship Management, 2022 info:eu-repo/semantics ...
Araújo, C. +4 more
openaire +2 more sources
Designing the customer journey in a service delivery network: evidence from cancer patient treatments [PDF]
, 2016 Customer experiences - not in the least for customers with chronic diseases - depend on a series of exchanges over a considerable amount of time with a variety of service providers and thus a service delivery network (SDN).
De Pourcq, Kaat +2 more
core +1 more source
Categorisation of visualisation methods to support the design of Human-Computer Interaction systems [PDF]
, 2016 During the design of Human-Computer Interaction (HCI) systems, the creation of visual artefacts forms an important part of design. On one hand producing a visual artefact has a number of advantages: it helps designers to externalise their thought and ...
Alcock, Jeffrey R. +3 more
core +1 more source
Agribusiness, EarlyView.ABSTRACT This study aims to explore the influence of Wine Tourism (WT) on the Sustainable Performance (SP) of wineries in Spain. It particularly investigates how Corporate Social Legitimacy (CSL) and Green Innovation (GI) may act as intermediary factors in this relationship.
Javier Martínez‐Falcó +3 more
wiley +1 more source
Assessing the Impact of Promotions on Consumer Purchasing Behavior During Crises
Agribusiness, EarlyView.ABSTRACT Understanding how households modify their food expenditure decisions during times of crisis is essential because consumer purchasing behavior frequently changes during these times. This study looks at these behavioral shifts during the COVID‐19 pandemic, concentrating on how price sensitivity and response to sales promotions changed over the ...
Wafa Mehaba, José María Gil
wiley +1 more source