Results 51 to 60 of about 977,342 (244)

Connecting the World and Reinventing Customer Centricity

GfK Marketing Intelligence Review, 2018
The classical customer journey with its touchpoints is transformed into a lifelong, interactive customer relationship within an IoT-based product-service ecosystem.
Aunkofer Rudolf
doaj   +1 more source

CREATING PLEASURABLE CUSTOMER EXPERIENCES FOR SUSTAINABLE COMPETITIVE ADVANTAGE [PDF]

ICTACT Journal on Management Studies, 2019
Customer experiences, whether pleasurable or unpleasurable, create long term memories influencing present and future behaviours of the customers. Pleasurable experiences not only lead to customer satisfaction or delight, and nostalgia, but also result in
Shilpa Bagdare
doaj   +1 more source

‘Shelter is a Dignity’: Rental Racism, Stress and Housing (In)justice

Australian Journal of Social Issues, EarlyView.
ABSTRACT Australia's private rental sector is in crisis, and culturally and racially minoritised renters face compounded harms through both covert and everyday direct forms of rental racism. Drawing on five community‐based focus groups in Melbourne (n = 37), the paper explores how racism manifests across the rental pathway and how it structures the ...
Erika Martino, Ilan Wiesel, Ang Li, Rebecca Bentley   +3 more
wiley   +1 more source

Customer Journey B2B : Customer Journey im Bereich der Industriegüter

, 2021
Eine Customer Journey kann Unternehmen dabei helfen, den Fokus auf den Kunden zu richten und dabei Marketing- und Vertriebsaktivitäten aufeinander abzustimmen.
Coric, Josip
core  

Identifying the Service Requirements for Primary Sexual Assault Medical Care and Forensic Evidence Collection in a Remote First Nations Community

Australian Journal of Social Issues, EarlyView.
ABSTRACT First Nations female sexual assault survivors in remote Northern Territory (NT) face significant barriers accessing place‐based medical care and forensic evidence collection, subsequently requiring evacuation to specialist services. Using decolonising Participatory Action Research methods, this study identified the workforce, training, and ...
Theresa Clasquin, Rachel Dikul Baker, Rosemary Gundjarranbuy, Annie Whybourne, Sue Kildea, Sue Kruske, Elaine Ḻäwurrpa Maypilama, Sarah Ireland   +7 more
wiley   +1 more source

Types and dimensions of intermediaries in the customer journey [PDF]

RAUSP Management Journal
PurposeThis paper aims to examine the role of marketing intermediaries in the customer journey, identify key dimensions and analyze how different intermediaries influence customer experiences across various purchase stages.Design/methodology/approachA ...
Daiane Pereira da Fonseca, Karim Marini Thomé, Ricardo Limongi   +2 more
doaj   +1 more source

Consistency Without Uniformity: Context‐Specific Disability Inclusion Action Planning in New South Wales Local Government

Australian Journal of Social Issues, EarlyView.
ABSTRACT Established under the Disability Inclusion Act 2014 (NSW), Disability Inclusion Action Plans (DIAPs) are public accountability instruments through which New South Wales (NSW) councils translate statutory disability inclusion obligations into place‐based inclusion planning.
Scott Denton
wiley   +1 more source

Customer relationship management for brand commitment and brand loyalty [PDF]

, 2015
This article examined the impact of customer relationship management strategy on customers brand commitment and brand loyalty in the Nigeria financial sector.
Wali, Andy Fred, Wright, Len Tiu, Uduma, Idika Awa   +2 more
core   +3 more sources

The impact of customer journey in restaurants on sustainable marketing practices: The moderating role of digital social media

Heritage and Sustainable Development
This study examines how the customer journey, with its various elements, influences sustainable marketing practices. It also examines the moderating effect of digital social media on this relationship. A questionnaire was used to collect data from eight
Yassin Ibrahim Hussein, Ahmed Dheyauldeen Salahaldin   +1 more
doaj   +1 more source

THE ROLE OF CUSTOMER EXPERIENCE IN RETAIL BANKING AND THE RISE OF FINTECHS [PDF]

Analele Universităţii Constantin Brâncuşi din Târgu Jiu : Seria Economie, 2018
We are part of historic changes in terms of profoundness and velocity in all industries and in customers’ expectations. The aim of this paper is to create an overview of a new age in customer experience generated by a banking environment disturbed by ...
PAUL HANDRO
doaj