Results 71 to 80 of about 4,306 (262)

How consumer digital signals are reshaping the customer journey. [PDF]

open access: yesJ Acad Mark Sci, 2022
Schweidel DA   +11 more
europepmc   +1 more source

Operations Research‐Based Formalisation and Design of Sustainable Reverse Logistics for E‐Waste Supply Chains

open access: yesBusiness Strategy and the Environment, EarlyView.
ABSTRACT This study demonstrates how a profitable, lean, and environmentally responsible e‐waste reverse logistics system can be designed using integrated Operations Research (OR) techniques. Addressing the growing urgency of responsible consumption (UN SDG 12) and the projected rise of the e‐waste sector to USD 137.60 billion by 2029, the research ...
Sheeba Pathak, Hajar Fatorachian
wiley   +1 more source

Integrating Quantitative Data Analytics and Qualitative Insights for Digital Marketing Strategy: A Structural Equation Modeling (SEM) Approach

open access: yesJurnal Sisfokom
The rapid evolution of Batam digital economy presents a paradox: despite high digital channel adoption, many organizations report suboptimal returns on their online investments.
Suwarno Suwarno   +2 more
doaj   +1 more source

Applying Customer Journey Mapping in Social Marketing to Understand Salt-Related Behaviors in Cooking. A Case Study. [PDF]

open access: yesInt J Environ Res Public Health, 2021
Cateriano-Arévalo E   +3 more
europepmc   +1 more source

Sustaining Circular Innovation Under Volatile Market Conditions: The Critical Role of Industry Platforms

open access: yesBusiness Strategy and the Environment, EarlyView.
ABSTRACT While industry platforms are widely recognized as enablers of circular innovation, we still know little about how they evolve to scale and sustain innovation as economic conditions tighten and circular economy funding schemes become more selective.
Eva Qi Wang   +3 more
wiley   +1 more source

Sustainable Development Goals' Discourse in the Accounting and Business Literature: A Rhetorical Lens

open access: yesBusiness Strategy and the Environment, EarlyView.
ABSTRACT The role of academia in shaping the Sustainable Development Goals (SDGs) remains insufficiently understood. This study examines how SDG discourse is constructed within accounting and business research by integrating bibliometric analysis with a systematic review of 731 peer‐reviewed articles published between 2020 and 2024.
Silvia Panfilo   +2 more
wiley   +1 more source

The Fast, the Steady and the Tenacious: Funding Pathways for Circular Start‐Ups

open access: yesBusiness Strategy and the Environment, EarlyView.
ABSTRACT Circular start‐ups (CSUs) are critical for unlocking the circular economy, yet they face persistent barriers in accessing finance. Despite growing interest from policymakers and financing institutions, little empirical evidence explains how these ventures pursue and secure funding.
Pilar Mejía‐Vélez   +4 more
wiley   +1 more source

Strategy Development to Improve Customer Experience Based on Customer Journey (Study on Self-Photos in Inside Studio)

open access: yesIndonesian Interdisciplinary Journal of Sharia Economics
 This study aims to analyze Customer Experience based on the Customer Journey in photography services at Inside Studio and to identify pain points that emerge at each stage of the service process.
Ni Luh Kadek Tri Sasi Kirani Setiawati Hartawan   +1 more
doaj   +1 more source

From Eco‐Policy to Green Practice: Government Eco‐Initiatives, Managerial Attention and Frugal Green Innovation in Saudi Arabia

open access: yesBusiness Strategy and the Environment, EarlyView.
ABSTRACT Considering the need for environmental sustainability and fulfillment of the needs of customers at the bottom of the pyramid, this study integrates the attention‐based view of organizations and situational leadership theory to examine the impact of government eco‐initiatives on frugal green innovation through managerial attention toward the ...
Qaisar Iqbal   +2 more
wiley   +1 more source

Beauty Tech—Customer Experience and Loyalty of Augmented Reality- and Artificial Intelligence-Driven Cosmetics

open access: yesDigital
Cosmetics companies are increasingly integrating augmented reality and artificial intelligence technologies into products and services referred to as beauty tech; consumer perceptions of these solutions, however, remain understudied.
Jens K. Perret, Jana Schwientek
doaj   +1 more source

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