Results 21 to 30 of about 977,342 (244)
Data analytics in digital marketing for tracking the effectiveness of campaigns and inform strategy [PDF]
International Journal of Data and Network Science, 2023 The purpose of the study is to present a digital marketing data analytics model to analyze campaign efficacy and inform strategy based on website performance, social media metrics, email marketing performance, customer data for targeting and ...
Ahmad Al Adwan +3 more
doaj +1 more source
Illustration and evaluation of international research in the field of customer journey and analysis of research gaps [PDF]
ارزش آفرینی در مدیریت کسب و کارThe present study attempts to identify research gaps and new topics by analyzing and visualizing international research conducted on customer journey.
Elahe Alraji +4 more
doaj +1 more source
Integration of textual VoC into a CX data model for business intelligence use in B2C
Journal of Intelligence Studies in Business, 2020 Customer experience (CX) focuses on customer feedback. CX is a holistic construct which contains different perceptual elements such as satisfaction and loyalty, but also emotions or personality.
Lucie Sperkova
doaj +1 more source
Customer Experience in Fintech
Journal of Theoretical and Applied Electronic Commerce Research, 2021 The purpose of this paper is to analyse customer experience (CX) in the fintech sector. Fintech is a dynamic and innovative field that fully benefits from advances in information and communication technology.
Cătălin Mihail Barbu +3 more
doaj +1 more source
Partnership: The Canadian Journal of Library and Information Practice and Research, 2019 This paper presents an overview of the design, implementation, and findings of an exploratory project to evaluate customer experience at Edmonton Public Library (EPL).
David Mucz, Céline Gareau-Brennan
doaj +1 more source
The role of customer engagement behavior in value co-creation : a service system perspective [PDF]
, 2014 Recent developments in marketing highlight the blurring of boundaries between firms and customers. The concept of customer engagement aggregates the multiple ways customer behaviors beyond transactions may influence the firm.
Jaakkola, Elina, Alexander, Matthew
core +4 more sources
The customer journey in the light of sensory marketing for fast food restaurants
УправленецProviding high-quality services and delivering a positive customer experience has become critical to the success of any restaurant. The purpose of the paper to analyse the customer journey during fast food service delivery, establish a correlation ...
Mohammed Edan Al Khazraje +2 more
doaj +1 more source
FROM CLICK TO HORN: HOW TO MAP THE CUSTOMER JOURNEY IN THE RIDE-HAILING INDUSTRY
Экономика, профессия, бизнесRide-hailing services have afflictive «monopolized» regions of North Africa and changed the nature of interaction cities and various digital platforms. Yassir — which provides a mobile-based alternative to standard taxi services — has rapidly established
Самир Меради +1 more
doaj +1 more source
Customer experience and engagement [PDF]
RAE: Revista de Administração de Empresas, 2020 The 11th Latin American Retail Congress (Congresso Latino-Americano de Varejo [CLAV]) conducted at Escola de Administração de Empresas de São Paulo da Fundação Getulio Vargas (FGV EAESP) on October 25 and 26, 2018, aimed to connect the frontier of ...
Delane Botelho +1 more
doaj
Customer Journey Maps of Muslim Young Agropreneurs
, 2019 The Malaysian government has targeted to encourage more youths to venture in agricultural sector to be the agriculture-related entrepreneurs (agropreneur).
Abdul Rahim, Mohd Fairuz +4 more
core +1 more source