Results 21 to 30 of about 243,760 (305)
Omni-channel retailing: propositions, examples and solutions [PDF]
Customers are not passive agents, but intrinsic to the value creation process. Because retailers are the customer’s link to the marketplace they are uniquely placed to develop value co-creation opportunities that give themselves a strategic advantage ...
Saarijärvi, Hannu +2 more
core +2 more sources
Analysis and operational challenges of dynamic ride sharing demand responsive transportation models [PDF]
There is a wide body of evidence that suggests sustainable mobility is not only a technological question, but that automotive technology will be a part of the solution in becoming a necessary albeit insufficient condition.
Barceló Bugeda, Jaime +3 more
core +1 more source
The theoretical aspects of using customer journey map as a marketing automation toolkit for developing a brand of local treatment facilities made of fiberglass and composite materials [PDF]
The current conditions for the functioning of enterprises-manufacturers of local treatment facilities made of fiberglass and composite materials have been given, a significant impact on the implementation of which is exerted, first of all, by changes in ...
Vira Zhuravel +2 more
doaj +1 more source
This paper presents an overview of the design, implementation, and findings of an exploratory project to evaluate customer experience at Edmonton Public Library (EPL).
David Mucz, Céline Gareau-Brennan
doaj +1 more source
Business process management tools as a measure of customer-centric maturity [PDF]
In application of business process management (BPM) tools in European commercial sectors, this paper examines current maturity of customer centricity construct (CC) as an emerging dimension of competition and as a potential strategic management direction
Hitz, Christian, Vojvodic, Mag. Milomir
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MEMBANGUN DIGITAL CUSTOMER EXPERIENCE PADA GENERASI MILENIAL
The theory of consumer experience has long been invented by schoolars, even starting in the 1990s. The disclosure of this theory began in the 1990s in a traditional and conventional business context.
Agatha Simamora, Andy Pratama Sulistyo
doaj +1 more source
The aim of this research is to examine the influence of customer experience on the customers’ emotions–customers’ behavioral intentions relationship. Moreover, this study seeks to obtain data that will help to address this research gap in the passenger ...
Anastasia Gerou
doaj +1 more source
The customer journey in the light of sensory marketing for fast food restaurants
Providing high-quality services and delivering a positive customer experience has become critical to the success of any restaurant. The purpose of the paper to analyse the customer journey during fast food service delivery, establish a correlation ...
Mohammed Edan Al Khazraje +2 more
doaj +1 more source
Purpose – While customer experience management has become an essential practice for service businesses, employee experience management is a less frequently used tool.
Viola HORVÁTH, Zsófia Kenesei
doaj +1 more source
Developing Scenarios for Product Longevity and Sufficiency [PDF]
This paper explores the narrative of peoples’ relationships with products as a window on understanding the types of innovation that may inform a culture of sufficiency. The work forms part of the 'Business as Unusual: Designing Products with Consumers in
Dewberry, E. L. +4 more
core +1 more source

