Results 21 to 30 of about 243,760 (305)

Omni-channel retailing: propositions, examples and solutions [PDF]

open access: yes, 2018
Customers are not passive agents, but intrinsic to the value creation process. Because retailers are the customer’s link to the marketplace they are uniquely placed to develop value co-creation opportunities that give themselves a strategic advantage ...
Saarijärvi, Hannu   +2 more
core   +2 more sources

Analysis and operational challenges of dynamic ride sharing demand responsive transportation models [PDF]

open access: yes, 2016
There is a wide body of evidence that suggests sustainable mobility is not only a technological question, but that automotive technology will be a part of the solution in becoming a necessary albeit insufficient condition.
Barceló Bugeda, Jaime   +3 more
core   +1 more source

The theoretical aspects of using customer journey map as a marketing automation toolkit for developing a brand of local treatment facilities made of fiberglass and composite materials [PDF]

open access: yesЕкономічний вісник Державного вищого навчального закладу Український державний хіміко-технологічний університет, 2021
The current conditions for the functioning of enterprises-manufacturers of local treatment facilities made of fiberglass and composite materials have been given, a significant impact on the implementation of which is exerted, first of all, by changes in ...
Vira Zhuravel   +2 more
doaj   +1 more source

Evaluating Customer Experience through Customer Journey Mapping and Service Blueprinting at Edmonton Public Library: An Exploratory

open access: yesPartnership: The Canadian Journal of Library and Information Practice and Research, 2019
This paper presents an overview of the design, implementation, and findings of an exploratory project to evaluate customer experience at Edmonton Public Library (EPL).
David Mucz, Céline Gareau-Brennan
doaj   +1 more source

Business process management tools as a measure of customer-centric maturity [PDF]

open access: yes, 2019
In application of business process management (BPM) tools in European commercial sectors, this paper examines current maturity of customer centricity construct (CC) as an emerging dimension of competition and as a potential strategic management direction
Hitz, Christian, Vojvodic, Mag. Milomir
core   +1 more source

MEMBANGUN DIGITAL CUSTOMER EXPERIENCE PADA GENERASI MILENIAL

open access: yesEkonomi dan Bisnis, 2023
The theory of consumer experience has long been invented by schoolars, even starting in the 1990s. The disclosure of this theory began in the 1990s in a traditional and conventional business context.
Agatha Simamora, Andy Pratama Sulistyo
doaj   +1 more source

Examining the Mediating Effect of Customer Experience on the Emotions–Behavioral Intentions Relationship: Evidence from the Passenger Transport Sector

open access: yesBehavioral Sciences, 2022
The aim of this research is to examine the influence of customer experience on the customers’ emotions–customers’ behavioral intentions relationship. Moreover, this study seeks to obtain data that will help to address this research gap in the passenger ...
Anastasia Gerou
doaj   +1 more source

The customer journey in the light of sensory marketing for fast food restaurants

open access: yesУправленец
Providing high-quality services and delivering a positive customer experience has become critical to the success of any restaurant. The purpose of the paper to analyse the customer journey during fast food service delivery, establish a correlation ...
Mohammed Edan Al Khazraje   +2 more
doaj   +1 more source

Employee experience journey mapping: a new approach to attracting talent in the tourism sector in the shadows of covid-19

open access: yesTourism and Hospitality Management, 2023
Purpose – While customer experience management has become an essential practice for service businesses, employee experience management is a less frequently used tool.
Viola HORVÁTH, Zsófia Kenesei
doaj   +1 more source

Developing Scenarios for Product Longevity and Sufficiency [PDF]

open access: yes, 2017
This paper explores the narrative of peoples’ relationships with products as a window on understanding the types of innovation that may inform a culture of sufficiency. The work forms part of the 'Business as Unusual: Designing Products with Consumers in
Dewberry, E. L.   +4 more
core   +1 more source

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