Results 11 to 20 of about 4,306 (262)
A Model to Bank’s Customer Experience Management for Improving Performance Indices [PDF]
کاوشهای مدیریت بازرگانی, 2021 This research proposes a new model for customer experience management and investigates the impact of customer experience management on improving the performance of one of the Iranian banks, mediated by customer satisfaction, loyalty and verbal ...
Karim Atashgar, Fateme Mirshafiei
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Developing a Planned Journey Map of Banking Mobile Services Users (Case Study: Mellat Bank) [PDF]
مدیریت بازرگانی, 2020 Objective Given that the customers’ experience in each industry, service and communication channel is unique and special, this study aims at identifying and examining the strengths and weaknesses of the existing models in the developing customers ...
Gholamreza Jandaghi +4 more
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Journal of eScience Librarianship, 2021 Objective: Customer journey mapping and design thinking were identified as useful tools for identifying deeper insights into the research data service needs of researchers on our campus with their direct input.
Kay Bjornen, Cinthya Ippoliti
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Access-based customer journeys
Journal of the Academy of Marketing Science, 2023 Despite the popularity of access-based platforms, the understanding of customer journeys remains anchored in traditional market contexts that overlook prosumers' extended value-chain roles, interconnected experiences, and instrumental sociality in access-based consumption.
Trujillo-Torres, L. +4 more
openaire +3 more sources
Examining the Journey of a Pay-as-You-Go Solar Home System Customer: A Case Study of Rwanda
Energies, 2021 Solar home systems (SHSs) are successfully addressing energy access deficits across the globe, particularly when combined with pay-as-you-go (PAYG) payment models, allowing households to pay for energy services in small instalments.
Vivien Kizilcec +2 more
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The Role of Touchpoints in Shaping the Customer Experience throughout the Customer Journey [PDF]
المجلة العلمية للدراسات والبحوث المالية والتجاريةPurpose: Customer journeys in today’s markets are “multitouch” and multichannel. Thus, the significance of studying customer journeys reflects the need to understand how the customer goes in an ongoing cycle of experience through dealing with the ...
حلا البرقوقي +1 more
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Socially responsible customer journey: uncovering the meanings of local product consumption [PDF]
Journal of Responsible Production and ConsumptionPurposeThis study aims to investigate the meanings attached to local product consumption through the concept of the socially responsible customer journey.
Carolina Mapurunga Azevedo +1 more
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Data analytics in digital marketing for tracking the effectiveness of campaigns and inform strategy [PDF]
International Journal of Data and Network Science, 2023 The purpose of the study is to present a digital marketing data analytics model to analyze campaign efficacy and inform strategy based on website performance, social media metrics, email marketing performance, customer data for targeting and ...
Ahmad Al Adwan +3 more
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AGORA Magazine, 2013 Voor veel steden is veiligheid in de openbare ruimte een factor van groot belang. In toenemende mate worden bewakingscamera’s en andere vormen van toezicht ingezet om het veiligheidsgevoel te beinvloeden. Hoe effectief zijn al deze maatregelen? Gevoelens van veiligheid en onveiligheid zijn lastig te objectiveren. Waar de een zich onprettig voelt in een
van Aalst, I., Arets, D., Brands, J.
openaire +2 more sources
Embracing AI and Big Data in customer journey mapping: from literature review to a theoretical framework [PDF]
Innovative Marketing, 2019 Nowadays, Big Data and Artificial Intelligence (AI) play an important role in different functional areas of marketing. Starting from this assumption, the main objective of this theoretical paper is to better understand the relationship between Big Data ...
Mario D'Arco +3 more
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