A Customer Profiling Methodology for Churn Prediction [PDF]
, 2008 As markets have become increasingly saturated, companies have acknowledged that their business strategies need to focus on identifying those customers who are most likely to churn. To address this, a method is required that can identify these customers,
Hadden, John
core +7 more sources
Examining the Journey of a Pay-as-You-Go Solar Home System Customer: A Case Study of Rwanda
Energies, 2021 Solar home systems (SHSs) are successfully addressing energy access deficits across the globe, particularly when combined with pay-as-you-go (PAYG) payment models, allowing households to pay for energy services in small instalments.
Vivien Kizilcec +2 more
doaj +1 more source
A study of touchpoints adaptability at Helsinki airport: from customer experience perspective [PDF]
, 2014 Touchpoints design is the crucial parts of service design because touchpoints are the interface of service that customers have direct interaction. The quality of touchpoints affects directly to customer experience.
Su, Jinyi
core +2 more sources
MANAGEMENT OF CUSTOMER JOURNEY AND STORE ATMOSPHERE FOR MSMES IN TANGERANG CITY IN BUILDING CUSTOMER SATISFACTION IN THE NEW NORMAL ERA [PDF]
, 2022 Customers, by experience, they know more about purchasing than salespeople and they perceive themselves to have more control over the sales encounter.
Wardhani, Diah +2 more
core
The Role of Touchpoints in Shaping the Customer Experience throughout the Customer Journey [PDF]
المجلة العلمية للدراسات والبحوث المالية والتجاريةPurpose: Customer journeys in today’s markets are “multitouch” and multichannel. Thus, the significance of studying customer journeys reflects the need to understand how the customer goes in an ongoing cycle of experience through dealing with the ...
حلا البرقوقي +1 more
doaj +1 more source
Introducing the socialbot: a novel touchpoint along the young adult customer journey [PDF]
, 2020 Purpose The purpose of this paper is to contribute to the special issue theme by exploring customer response to automated relationship management tactics on social media channels.
Goode, Amy +2 more
core +1 more source
Socially responsible customer journey: uncovering the meanings of local product consumption [PDF]
Journal of Responsible Production and ConsumptionPurposeThis study aims to investigate the meanings attached to local product consumption through the concept of the socially responsible customer journey.
Carolina Mapurunga Azevedo +1 more
doaj +1 more source
, 2023 The research explores how digital brand storytelling, through The Hero's Customer Journey technique, influences customer acquisition and retention, focusing on the entertainment industry.
Prentice, C, Thaichon, P, Gachassin, E
core +1 more source
Embracing AI and Big Data in customer journey mapping: from literature review to a theoretical framework [PDF]
Innovative Marketing, 2019 Nowadays, Big Data and Artificial Intelligence (AI) play an important role in different functional areas of marketing. Starting from this assumption, the main objective of this theoretical paper is to better understand the relationship between Big Data ...
Mario D'Arco +3 more
doaj +1 more source
Social Customer Journey Map: A Research on Communication Agencies
Türkiye İletişim Araştırmaları Dergisi, 2023 The aim of this study is to obtain in-depth information about the knowledge and experience of communication agencies regarding the concept of social customer journey. Based on a phenomenological research pattern, semi-structured interviews were conducted
Işık Özkan, Cudi Kaan Okmeydan
doaj +1 more source