Results 31 to 40 of about 8,809 (225)
Grasping Marketing and Consumer Behavior in the Digital Environment: Brazilian Scholars Insights
RAC: Revista de Administração Contemporânea, 2023 The papers on this Special Issue of the Journal of Contemporary Administration promote an important discussion in the Brazilian digital marketing field.
Valter Afonso Vieira +2 more
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Onlinehändlerbefragung 2019 : Chancen und Herausforderungen im Vertrieb und Marketing von Schweizer Onlineshops [PDF]
, 2019 Kein Abstract ...
Steigerwald, Antonia, Zumstein, Darius
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New Journey Through Young Customer Experience in Omnichannel Context: The Role of Personalization
Jurnal Manajemen Teori dan Terapan, 2022 Objective: This study investigates the relationship between personalization and customer experience, with emotion and cognitive as the components through which the result repeats purchase intention.
Rahmawati Rahmawati, Rois Arifin
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Os desafios do marketing omnichannel
GV-EXECUTIVO, 2022 A “omnicanalidade” é simples na teoria e difícil na implementação. Os Chief Marketing Officers (CMOs) precisam considerar caminhos para ultrapassarem os principais obstáculos.
openaire +1 more source
Luxury retailers’ entry and expansion strategies in China [PDF]
, 2017 Purpose The purpose of this paper is to examine internationalising luxury fashion retailers’ entry and post-entry expansion strategies in mainland China.
Bai, H, McColl, J, Moore, C
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Ученые записки Российской академии предпринимательстваThe intense development of the competitive environment requires microfinance organizations to implement highly effective marketing, aimed at achieving commercial goals and realizing promotion functions in the digital environment.
S. B. Smelov
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Impact of omnichannel integration on Millennials’ purchase intention for fashion retailer
Cogent Business & Management, 2022 The COVID-19 pandemic has hastened the expansion of omnichannel purchasing globally including in Thailand. This quantitative study employs the stimulus-organism-response (S-O-R) framework to investigate the impact of channel integration on increasing ...
Teerada Cattapan +1 more
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Pemanfaatan Strategi Omnichannel Marketing di Perguruan Tinggi [PDF]
Jurnal Vokasi Indonesia, 2021 Perkembangan teknologi mendorong perubahan perilaku konsumen, termasuk pada interaksi perusahaan. Begitupula yang dihadapi institusi pendidikan, khususnya perguruan tinggi. Pemanfaatan multiple channels semakin meningkat, sehingga menjadi tantangan yang cukup kompleks bagi perguruan tinggi untuk menyediakan journey experience yang mulus, optimal ...
openaire +1 more source
The main aspects of current changes in marketing management
Економіка, управління та адміністрування, 2023 The modern business environment has been undergoing significant changes due to the rapid spread of information and communication technologies and the Internet.
I.V.
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Retail Marketing Competencies in an Omnichannel World: A Post-Pandemic Shopping Revolution
SEISENSE Business Review, 2023 The pandemic has significantly impacted Metro Manila's local businesses in the Philippines. A series of lockdowns and government-imposed restrictions incapacitated the micro, small, and medium enterprises (MSMEs) because no customers could shop ...
Nelson B. Guillen Jr.
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