Results 31 to 40 of about 1,296,097 (167)
Omnichannel Marketing Hubs [PDF]
, 2022 New skills and activities must be developed to be able to properly use intelligence systems, such as the omnichannel marketing hubs. One of the first steps to evolve in this digital transformation scenario is to recognize the importance of strategic data
Mendonça da Silva, Pedro
core
Omnichannel management capabilities in international marketing: the effects of word of mouth on customer engagement and customer equity [PDF]
, 2023 Purpose: The main purpose of this study is to fill the research gap on how B2B global service firms integrate dynamic capabilities within their omnichannel management to influence positive word of mouth (WOM), customer engagement (CE) and customer ...
Liu, H +5 more
core +1 more source
Retail Marketing Competencies in an Omnichannel World: A Post-Pandemic Shopping Revolution
SEISENSE Business Review, 2023 The pandemic has significantly impacted Metro Manila's local businesses in the Philippines. A series of lockdowns and government-imposed restrictions incapacitated the micro, small, and medium enterprises (MSMEs) because no customers could shop ...
Nelson B. Guillen Jr.
doaj +1 more source
Business Strategy and the Environment, EarlyView.ABSTRACT Environmental performance has become strategically critical as regulators mandate disclosure, investors screen for ESG commitments, and consumers reward sustainable practices. Yet whether environmental performance enhances or constrains corporate innovation capacity remains contested.
Jiyeon Kim, Wooyoung Yang
wiley +1 more source
Business Strategy and the Environment, EarlyView.ABSTRACT In recent years, environmental concerns have reached critical levels, emphasizing e‐waste management as essential to mitigating resource depletion. However, existing literature lacks frameworks identifying the antecedents of a circular economy.
Pedro Senna +4 more
wiley +1 more source
An Exploration of Omnichannel Marketing Through FIFA 16 [PDF]
, 2016 According to Forbes, Omnichannel marketing is a marketing strategy that engages consumers over multiple channels, a strategy reflecting the change in how consumers are willing to engage with companies.
Roman, Virginia N
core +3 more sources
Rethinking Consumer Behavior Through Phygital Episodes
Journal of Consumer Behaviour, EarlyView.ABSTRACT Consumption unfolds in fused encounters where physical presence and digital mediation co‐occur, which, in turn, reshapes how consumers search, evaluate, purchase, and relate to brands. Consumer behavior research, however, still parses these encounters into channels, touchpoints, and stages that can be studied and managed apart.
Wenny Candra Mandagie, Weng Marc Lim
wiley +1 more source
Literature Review on Omnichannel Retailing
Expert Journal of Marketing, 2021 The rapid changes seen in retailing practices and consumer behavior models could be attributed to the extensive number of new technology applications.
Wei-Jen HUANG
doaj
GENERATION Z: CONSUMER BEHAVIOR IN DIGITAL ECOSYSTEM
Вестник университета, 2020 The behavioral matters of Generation Z, who use the possibilities of the Internet to meet their needs, have been considered. There is no universal digital format.
T. A. Beregovskaya, S. A. Grishaeva
doaj +1 more source
Evolving Paradigms of Sustainability in Luxury Fashion: Evidence From an Emerging Market
Journal of Consumer Behaviour, EarlyView.ABSTRACT The global fashion industry is both an economic driver and a major contributor of environmental and social challenges. This research examines how sustainable luxury fashion is constructed and adopted within an emerging market context by integrating perspectives from entrepreneurs, industry managers, and consumers.
Sandipan Sen +4 more
wiley +1 more source