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Case Study Of Omnichannel Marketing in PT Arwana Citramulia Tbk [PDF]
, 2019 Omnichannel marketing is a marketing method that integrates marketing channels to target specific target markets. This research is a case study of the use of omnichannel marketing for B2B activities at PT Arwana Citramulia Tbk, the largest company of ...
Aruan, Daniel Tumpal H.; Magister of Management University of Indonesia, Jakarta, Indonesia +1 more
core +1 more source
Sorot, 2022 Penelitian ini mengkaji strategi UMKM untuk bertahan di masa pandemic COVID-19. Hasil kajian ini dapat digunakan oleh pelaku UMKM untuk mengambil keputusan dalam ketidakpastian masa pandemic. Penelitian ini sedikit agak berbeda pada penelitian-penelitian
Muhammad Arif Lubis +3 more
doaj +1 more source
The Way Forward in Fashion e‐Commerce Returns: Enhancing Eco‐Efficiency
Journal of Business Logistics, Volume 47, Issue 4, October 2026.ABSTRACT In fashion e‐commerce, about one in three orders is returned; however, firms keep offering free, fast returns driving these volumes even as they acknowledge the economic and environmental costs. Why do inefficient return practices persist? We argue that the answer is not a failure to optimize but a collective trap in which no single actor can ...
Claudia Colicchia +6 more
wiley +1 more source
Omnichannel Based Integrated Marketing Communication At Tripatria Innovation Marketing Program [PDF]
This study explores the application of an Integrated Marketing Communication (IMC)-based omnichannel approach in Tripatria's Innovation Marketing Program.
Marsasi, Endy Gunanto +1 more
core +1 more source
Omnichannel approach for customer journey optimization for Czech SMEs via marketing automation
, 2022 This thesis aims to evaluate the level of implementation and awareness of omnichannel strategy and marketing automation among Czech SMEs. To address the research question, this study adopts a three-phased research design that consists of interviews with ...
Makarova, Elizaveta
core +2 more sources
Telecommunication operator’s transition to the omnichannel architecture
Сучасний стан наукових досліджень та технологій в промисловостіThe subject matter of the article is the omnichannel architecture of information systems of telecom operators, functional requirements for it and the processes of transformation from multichannel to omnichannel architecture. The goal is to elaborate the
Леонід Смідович +2 more
doaj +1 more source
Current Trends and Future Research in Management Control for Sustainability in Retail
Business Strategy and the Environment, Volume 35, Issue 6, Page 8972-9005, September 2026.ABSTRACT The growing emphasis on sustainability in the retail sector, driven by regulatory frameworks, market trends and consumer demand, has placed management control at the forefront of facilitating sustainability practices. Despite increasing academic interest in this area, the literature is fragmented and provides limited sector‐specific insight ...
Miguel Gil, Mart Ots, Timur Uman
wiley +1 more source
Modelling Sustainability Performance in Manufacturing Companies
Corporate Social Responsibility and Environmental Management, Volume 33, Issue 5, Page 6246-6263, September 2026.ABSTRACT Nowadays, organisations need to operate with economic, social and environmental goals in mind. Indices objectively quantify such goals; hence, an organisation can develop and compare policies based on future index values. We propose a system dynamics‐based model of a manufacturing company that frames its operations in terms of a set of easily ...
Harol Andrey Avila‐Choconta +3 more
wiley +1 more source
Cogent Business & ManagementThe growth of omnichannel retail has created a different way to attract customers compared to traditional methods. Additionally, the emergence of Augmented Reality (AR) technology has supported retailers within the marketing field.
Le Quynh Lam Vo +2 more
doaj +1 more source
Impulse Buying in Live Streaming: Value Determinants and Self‐Control
Global Business and Organizational Excellence, Volume 45, Issue 6, Page 631-641, September/October 2026.ABSTRACT Although e‐commerce is still in its early stages of development in developing regions, the growing economy and improving digital infrastructure have created favorable conditions for positioning a country as an emerging digital commerce hub, attracting both consumers and businesses seeking new opportunities.
Ing Grace Phang +3 more
wiley +1 more source