Results 51 to 60 of about 8,809 (225)
An Exploration of Omnichannel Marketing Through FIFA 16 [PDF]
, 2016 According to Forbes, Omnichannel marketing is a marketing strategy that engages consumers over multiple channels, a strategy reflecting the change in how consumers are willing to engage with companies.
Roman, Virginia N
core +1 more source
What Drives M-Shoppers to Continue Using Mobile Devices to Buy? [PDF]
, 2019 Producción CientíficaThe aim of this work is to offer a better understanding of consumer continued intentions to use mobile devices to shop. An integrated model is developed to identify the drivers that lead m-shoppers to repurchase.
Rodriguez Torrico, Paula +2 more
core +2 more sources
Modelling Sustainability Performance in Manufacturing Companies
Corporate Social Responsibility and Environmental Management, EarlyView.ABSTRACT Nowadays, organisations need to operate with economic, social and environmental goals in mind. Indices objectively quantify such goals; hence, an organisation can develop and compare policies based on future index values. We propose a system dynamics‐based model of a manufacturing company that frames its operations in terms of a set of easily ...
Harol Andrey Avila‐Choconta +3 more
wiley +1 more source
Strategic Change, EarlyView.ABSTRACT Digital platform (DP) enterprises have risen to the top of the global economy by inverting traditional business models. They earn money through matchmaking, transaction facilitation, and efficient orchestration of other stakeholders' resources.
Lukas R. G. Fitz, Jochen Scheeg
wiley +1 more source
Literature Review on Omnichannel Retailing
Expert Journal of Marketing, 2021 The rapid changes seen in retailing practices and consumer behavior models could be attributed to the extensive number of new technology applications.
Wei-Jen HUANG
doaj
The impact of e-commerce platform operation mode on operation capability--empirical analysis based on marketing investment and financial performance [PDF]
SHS Web of ConferencesThe rapid development of the e-commerce industry has led to the differentiation of its operational models into platform based, self-operated, and omnichannel models.
Gao Yafeng, Hu Haonan, Zhou Chenxi
doaj +1 more source
Reconceptualizing Integration Quality Dynamics for Omnichannel Marketing
Industrial Marketing Management, 2020 Abstract Omnichannel marketing, the notion of seamless integration between channels to provide consistent service experience for customers, has become one of the most crucial aspects of multichannel management for companies in recent years. Although many companies have embraced omnichannel strategies, there remains a gap of understanding factors ...
Hossain, Tasnim M Taufique +3 more
openaire +3 more sources
Shopping For Privacy: How Technology in Brick-and-Mortar Retail Stores Poses Privacy Risks for Shoppers [PDF]
, 2019 As technology continues to rapidly advance, the American legal system has failed to protect individual shoppers from the technology implemented into retail stores, which poses significant privacy risks but does not violate the law.
Nguyen, Vincent
core +1 more source
Swiss Marketing Leadership Studie 2016 : digitale Transformation im Marketing [PDF]
, 2016 Die meisten Schweizer Unternehmen haben verstanden, dass die Digitale Transformation das Marketing grundlegend verändert. Doch vielerorts fehlt es an strategischer Verankerung, Systematik und Ressourcen.
Bissig, Patrick +8 more
core +1 more source
Customer Experience: Heterogeneity Insights From Meta‐Analytic Synthesis
Psychology &Marketing, EarlyView.ABSTRACT Overlooking heterogeneity (variability) in customer experience (CX) can lead to incomplete theoretical insights and suboptimal managerial decisions. To address this issue, this article reviews the causes of heterogeneity in extant meta‐analyses of CX research (n: 91).
Wagner Junior Ladeira +5 more
wiley +1 more source