Results 71 to 80 of about 1,296,097 (167)

Omnichannel Marketing Strategies: Enhancing Customer Experience in the Digital Marketplace [PDF]

As digital technologies transform consumer behavior, businesses increasingly adopt omnichannel marketing strategies to meet rising expectations for seamless, personalized experiences. This qualitative study investigates how omnichannel strategies enhance
Susbiyantoro, Susbiyantoro, Anggarini, Shinta Rahmani, Desy Tri   +1 more
core   +1 more source

Trust and Perceived Value as Strategic Drivers in Indonesia Omnichannel Beautypreneurship

Aptisi Transactions on Technopreneurship
This study aims to analyse the factors influencing customer loyalty within the omnichannel skincare ecosystem, focusing on the role of online trust, customer satisfaction, and repurchase intention. A quantitative approach was employed, utilizing a survey
Elke Alexandrina, Ujang Sumarwan, Lilik Noor Yuliati, Popong Nurhayati   +3 more
doaj   +1 more source

Factors affecting blockchain technology in routing-location of combined transportation in the Omnichannel distribution system [PDF]

ارزش آفرینی در مدیریت کسب و کار
The aim of the present study is to determine the factors affecting blockchain technology in routing-location of combined transportation of the Channel Security Distribution System.
Sayed Ali Mir Hosseini, Hassanali Aghajani, Mohammad Valipour Khatir   +2 more
doaj   +1 more source

Getting the Most from Omnichannel Management Strategy

, 2019
In recent years scholars and practitioners have suggested omnichannel management as the best approach to reach and engage the customer in the buying journey.
Tunisini A., Belvedere v.
core  

Omnichannel marketing communication management in movie distribution at pehagengsi [PDF]

E3S Web of Conferences
Generation Z in Java and Bali prefers to watch films via streaming, online and download services (51.54%) compared to watching movies in cinemas (33.89%). These teenagers proposed creating a particular atmosphere when watching films, such as in groups or
Sudiwijaya Erwan, Arifianto Budi Dwi, Nugroho Oki Cahyo   +2 more
doaj   +1 more source

Optimization of Behavioral Segmentation-Based Omnichannel Strategies in Managing the Student Journey Experience at Private Universities in Indonesia: A Conceptual Review

Indonesian Interdisciplinary Journal of Sharia Economics
The increasing reliance of students on both digital and physical channels necessitates private universities to manage interactions and services in a more integrated and cohesive manner.
Muhammad Ardiansyah, Muhammad Amir Anshori   +1 more
doaj   +1 more source

Omnichannel Integration in Integrated Marketing Communications: Implications for the Consumer Journey [PDF]

SHS Web of Conferences
The rapid evolution of technology, along with the prevalence of social media, mobile apps, and e-commerce, has significantly changed how customers connect with businesses.
Wang Linqiao
doaj   +1 more source

Omnichannel Marketing – Business Model of the Future

, 2018
Проаналізовано особливості та визначено переваги застосування омніканального маркетингу на підприємстві в порівнянні з моноканальним. Досліджено основні напрямки розвитку омніканального маркетингу.
Демченко Г. В., Демченко А. В., Demchenko G. V.   +2 more
core  

The influence of omnichannel digital marketing tools on the consumer's decision to buy. [PDF]

, 2022
In the last year, the consumer’s demand to shop online has become higher than the demand to shop in physical stores. Thus, it is crucial for brands that execute their sales in the digital space, as well as physical stores, to recognize how omnichannel ...
Deveikytė, Vismantė,
core  

Omnichannel Marketing and Customer Loyalty [PDF]

Customer loyalty is the most influential phenomenon for business success since customers are the king and the word-of-mouth marketing agents. However, more must be known about marketing strategies to integrate online and offline customer service ...
Kabir, Md Tuhin
core