Results 81 to 90 of about 1,296,097 (167)

FROM DIGITAL MARKETING TO DIGITAL MARKETING MANAGEMENT: EVOLUTION OF CONCEPTS AND MANAGERIAL LOGIC

Economy and Sociology
The digitalisation of the economy has significantly transformed marketing theory and practice, leading to the rapid development of digital marketing as a set of tools, channels, platforms, and technologies for customer interaction.
Arina Gagauz
doaj   +1 more source

Local Omnichannel Marketing: how LungoLinea Studio supports the growth of local businesses through omnichannel marketing strategies.

openL’obiettivo della tesi è di dimostrare come il local omnichannel marketing possa essere uno strumento efficace per aiutare lo sviluppo delle imprese locali ed analizzare il modello operative di LungoLinea Studio, lo studio di comunicazione di ...
SACERDOTI, GIOVANNI
core  

Where Business Meets Location Intelligence: A Bibliometric Analysis of Geomarketing Research in Retail

ISPRS International Journal of Geo-Information
We live in an era where digitalization and omnichannel strategies significantly transform retail landscapes, and accurate spatial analytics from Geographic Information Systems (GIS) can deliver substantial competitive benefits.
Cristiana Tudor, Aura Girlovan, Cosmin-Alin Botoroga   +2 more
doaj   +1 more source

Integration of omnichannel marketing systems: dimensions of economic efficiency [PDF]

Вступ. Сучасне бізнес-середовище характеризується зростаючою складністю та інтегрованістю маркетингових комунікацій, а розвиток цифрових технологій створив нові форми відносин між брендом і споживачами, що зумовило розвиток омніканального підходу до ...
Бобер, Лариса Петрівна, Никонюк, Катерина Олегівна   +1 more
core   +1 more source

Evaluating omni channel retailing in the emergence of industry 5.0: A perspective of South Asian generation Z

International Journal of Information Management Data Insights
This study investigates the influence of Omnichannel-Retailing (OCR) on customer-retention (CR) for Generation Z (Gen Z) in the nascent Industry 5.0 era.
Vardhan Choubey, Ayush Gautam
doaj   +1 more source

A New Distribution Strategy : The Omnichannel Strategy [PDF]

, 2014
In an increasingly globalized world, dependent on information technology, distribution companies are searching for new marketing models meant to enrich the consumer’s experience. Therefore, the evolution of new technologies, the changes in the consumer’s
Mihaela Gabriela Belu, Ana-Maria Marinoiu   +1 more
core  

Impact of Omnichannel Marketing on Purchase Decision of Apparel Products

This study examines the impact of omnichannel marketing on the purchase decision and post-purchase behaviour of apparel consumers in Cuddalore district.
CHINNADURAI P, HARIPRABHU DHAKAL B, VELAUDHAM C   +2 more
core   +1 more source

Navigating the Digital Frontier of Marketing: The Intersection of Identity, Consumption, and Market Dynamics in Online Communities

BAR: Brazilian Administration Review
In this manuscript, we build upon previous Special Issues in marketing from the Revista de Administração de Empresas (Barcelos & Rossi, 2015; Rossi & Farias, 2006) and the Revista de Administração Contemporânea (Vieira et al., 2023), as well as research ...
Valter Afonso Vieira, Marlon Dalmoro, Edvan Cruz Aguiar, Marcia Christina Ferreira   +3 more
doaj   +1 more source

Il “nuovo” Chief Marketing Officer: come evolve il ruolo nell’era della trasformazione digitale del marketing?

, 2022
Lo sviluppo delle tecnologie digitali è alla base di una profonda trasformazione delle imprese e, in particolare, del marketing. Centrale risulta essere l’impatto di tali tecnologie sull’organizzazione, nel segno di una crescente tensione verso la ...
Maria Vernuccio, Michela PATRIZI, Federica Ceccotti   +2 more
core  

An Overview of Omnichannel Interaction in Health Care Services. [PDF]

Mayo Clin Proc Digit Health, 2023
Moreira A, Alves C, Machado J, Santos MF.   +3 more
europepmc   +1 more source