Technologiekompetenz für erfolgreiches Omnichannel-Marketing
, 2019 Konsequent umgesetzt, bietet Omnichannel-Marketing (OCM) ein nahtloses kanalübergreifendes Kundenerlebnis sowie eine personalisierte und zeitlich optimierte Ansprache an den einzelnen Kanälen.
Jung, Reinhard, Lehrer, Christiane
core
Interaction between online and offline marketing in Omnichannel strategies
This bachelor thesis focuses on exploring the dynamic interplay between online and offline marketing within omnichannel strategies. The aim is to analyse media consumption and, based on these analyses, to evaluate the effectiveness of reaching the target
Phamová, Kristýna
core +1 more source
Sustainability Transitions in E-commerce Research-Academic Achievements and Impediments. [PDF]
Circ Econ Sustain, 2023 Zhang M.
europepmc +1 more source
Trust as an Omnichannel-to-Advocacy Transmission Mechanism in Mandatory Health care Services: Empirical Evidence from Indonesia. [PDF]
F1000ResSuryanegara E +3 more
europepmc +1 more source
From Experience to Evangelism: Emotional and Social Drivers of Online Cosmetics Purchase Behavior-A 4Es Perspective. [PDF]
Behav Sci (Basel)Jangjarat K, Limna P, Shaengchart Y.
europepmc +1 more source
Design of an implementation research study for a digital omnichannel community engagement and risk communication intervention for the prevention and control of vector-borne diseases in India: the OMNIVEC-India study protocol. [PDF]
Front Public HealthRodrigues R +14 more
europepmc +1 more source
Social Media and out of Home Food Selection and Health Promoting Choices: A Generational Perspective in Poland. [PDF]
NutrientsSoroka A +2 more
europepmc +1 more source
Omnichannel Marketing of Shopping Malls in a Post-Pandemic World
This thesis investigates applications of omnichannel marketing by shopping malls in a post-pandemic ...
Klaffus, Justus Gerhard Peter
core
Consumption Patterns and Product Format Preferences of Inner Beauty Functional Foods Among Korean Adults. [PDF]
FoodsPark E, Kwon KH.
europepmc +1 more source