Results 101 to 110 of about 8,809 (225)
L'éxpérience client dans le cadre de l'implantation omnicanal chez Visilab [PDF]
, 2016 Le marché de l’optique est très attractif en Suisse puisqu’il croit chaque année de près de 3% et qu’au total 71% de la population porte des lunettes de vue ou des lentilles de contact. Ce dernier pourcentage n’est, d’ailleurs, pas prêt de diminuer au vu
Ahr, Anthony, Schmid, Carole
core
ISPRS International Journal of Geo-InformationWe live in an era where digitalization and omnichannel strategies significantly transform retail landscapes, and accurate spatial analytics from Geographic Information Systems (GIS) can deliver substantial competitive benefits.
Cristiana Tudor +2 more
doaj +1 more source
THE LINK BETWEEN OFFLINE BRAND ATTRIBUTE AND CORPORATE BRAND IMAGE OF GRAMEDIA TUNJUNGAN PLAZA BOOKSTORE IN SURABAYA [PDF]
, 2014 The purpose of this paper is to look into the relationship between the Offline Brand Attribute (physical aspect, product related information, reliability and personal interaction) and Corporate Brand Image in Gramedia TP Bookstore, Surabaya.
Chandra, Amelia Hutomo +2 more
core
International Journal of Information Management Data InsightsThis study investigates the influence of Omnichannel-Retailing (OCR) on customer-retention (CR) for Generation Z (Gen Z) in the nascent Industry 5.0 era.
Vardhan Choubey, Ayush Gautam
doaj +1 more source
¿Existen diferencias en el comportamiento omnicanal? Análisis webrooming y showrooming [PDF]
, 2017 Este trabajo evalúa la influencia que las rutas de procesamiento de la información tienen en el comportamiento webrooming y showrooming. Para ello, se utilizó la base de datos “Observatorio de e-Commerce 2014” de la Consultora GfK que contiene ...
Rondán Cataluña, Francisco Javier (Coordinador) +3 more
core
An Overview of Omnichannel Interaction in Health Care Services. [PDF]
Mayo Clin Proc Digit Health, 2023 Moreira A +3 more
europepmc +1 more source
Las tiendas físicas de moda en el siglo XXI [PDF]
, 2018 [ES] El comportamiento de compra del consumidor de moda hoy en día ha cambiado; su forma de consumir es muy diferente a la de años atrás y, por lo tanto, la forma en que las marcas deben relacionarse con su público también tiene que evolucionar.
Enjamio Madrazo, Jone
core
Marketing in the metaverse era: toward an integrative channel approach. [PDF]
Virtual Real, 2023 Ramadan Z.
europepmc +1 more source
Omnichannel Strategy as A Green Marketing Tool
, 2020 The current trends in green products promotion characterizes by the relevant necessity of implementation the omni-channel approach for unification customer experience across all marketing channels. The goal of the article is to investigate the structural and functional environment of the formation and development the marketing and omnichannel ...
Chygryn, Olena Yuriivna +3 more
openaire +1 more source
Review of Literature and Curricula in Smart Supply Chain & Transportation [PDF]
, 2018 This study provides a review of existing smart supply chain management (SCM) literature and current course offerings in order to identify unexplored implications of smart SCM. Specifically, the study focuses on curricula within the state of California to
Lee, Seung Jun, Shi, Tianqin
core +1 more source