Results 91 to 100 of about 1,296,097 (167)

The Role Of Consumer Satisfaction In Mediating Factors Affecting Omnichannel-Based Repurchase Intention

Iqtishaduna: Jurnal Ilmiah Ekonomi Kita
This study analyzed the effect of product diversity, service quality, and perceived value on repurchase intention mediated by omnichannel-based consumer satisfaction.
Lukman Zaini Abdullah, Sherli Junianingrum   +1 more
doaj   +1 more source

Marketing in the metaverse era: toward an integrative channel approach. [PDF]

Virtual Real, 2023
Ramadan Z.
europepmc   +1 more source

Customer Experience in Public Organizations: A Multidimensional Analysis

Proceedings
This paper presents a comprehensive investigation into the multifaceted realm of customer experience (CX), aiming to enhance understanding of the historical, current, and future aspects of customer experience theory.
Kalliopi-Maria Tramvalidou, Vasiliki G. Vrana   +1 more
doaj   +1 more source

E O OSCAR VAI PARA… O VENDEDOR! Um Caso de Ensino Sobre o Crescimento de Vendas por meio do E-Commerce

Administração: Ensino e Pesquisa
O objetivo do caso é desenvolver o domínio cognitivo dos alunos no âmbito da estratégia de marketing em seis categorias: conhecimento, compreensão, aplicação, análise, síntese e avaliação.
Diocelio Goulart, Natalia Brito Zuca de Souza, Ramon Silva Leite, Rodrigo Baroni de Carvalho   +3 more
doaj   +1 more source

Omnichannel Communication to Boost Patient Engagement and Behavioral Change With Digital Health Interventions. [PDF]

J Med Internet Res, 2022
Blasiak A, Sapanel Y, Leitman D, Ng WY, De Nicola R, Lee VV, Todorov A, Ho D.   +7 more
europepmc   +1 more source

Omnichannel integration strategy based on BOPS. [PDF]

PLoS One, 2023
Tan M, Li H, Yin P, Wang H.
europepmc   +1 more source

MARKETING THROUGH OMNICHANNEL SHOPPING EXPERIENCE TO IMPROVE CUSTOMER CITIZENSHIP BEHAVIOR

The growing popularity of mobile devices and the expansion of internet usage have triggered an increase in online purchases. In addition to that, offline purchases and coming directly to the store are also some of the choices of some customers.
Ghazian, Geri, Masinta, Yolanda, Kurniawati, Kurniawati   +2 more
core   +1 more source

INTEGRASI OMNICHANNEL MARKETING DAN CONTENT MARKETING: KAJIAN KUALITATIF TENTANG DAMPAKNYA PADA LOYALITAS PELANGGAN SEKTOR RITEL KULINER DI BANDUNG [PDF]

Dalam era digital saat ini, integrasi omnichannel marketing dan content marketing menjadi strategi kunci untuk meningkatkan loyalitas pelanggan, terutama di sektor ritel kuliner.
Kartika Indah Lestari, Budi Harto
core   +1 more source

Configurational analysis of conditions influencing customers' channel switching intention in omnichannel retailing: a fuzzy-set analysis. [PDF]

Qual Quant, 2023
Van Nguyen AT, Halibas AS, McClelland R, Thuan NH.   +3 more
europepmc   +1 more source

Editorial: Omnichannel Customer Behavior: New Questions in the Age of Agility. [PDF]

Front Psychol, 2021
Reinares-Lara E, Olarte-Pascual C, Pelegrín-Borondo J, Oruezabala G.   +3 more
europepmc   +1 more source