Results 111 to 120 of about 8,809 (225)

Navigating the Digital Frontier of Marketing: The Intersection of Identity, Consumption, and Market Dynamics in Online Communities

BAR: Brazilian Administration Review
In this manuscript, we build upon previous Special Issues in marketing from the Revista de Administração de Empresas (Barcelos & Rossi, 2015; Rossi & Farias, 2006) and the Revista de Administração Contemporânea (Vieira et al., 2023), as well as research ...
Valter Afonso Vieira, Marlon Dalmoro, Edvan Cruz Aguiar, Marcia Christina Ferreira   +3 more
doaj   +1 more source

Omnichannel integration strategy based on BOPS. [PDF]

PLoS One, 2023
Tan M, Li H, Yin P, Wang H.
europepmc   +1 more source

The Role Of Consumer Satisfaction In Mediating Factors Affecting Omnichannel-Based Repurchase Intention

Iqtishaduna: Jurnal Ilmiah Ekonomi Kita
This study analyzed the effect of product diversity, service quality, and perceived value on repurchase intention mediated by omnichannel-based consumer satisfaction.
Lukman Zaini Abdullah, Sherli Junianingrum   +1 more
doaj   +1 more source

Advancing the marketing‐operations interface in omnichannel retail

Journal of Operations Management, 2023
Robert Rooderkerk, Sander de Leeuw, Alexander Hübner   +2 more
openaire   +1 more source

Omnichannel Based Integrated Marketing Communication At Tripatria Innovation Marketing Program

EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis
This study explores the application of an Integrated Marketing Communication (IMC)-based omnichannel approach in Tripatria's Innovation Marketing Program. This program aimed to increase brand awareness and consumer trust through an integrated online marketing strategy.
Endy Gunanto Marsasi, Aliya Khoirunnisa
openaire   +1 more source

Customer Experience in Public Organizations: A Multidimensional Analysis

Proceedings
This paper presents a comprehensive investigation into the multifaceted realm of customer experience (CX), aiming to enhance understanding of the historical, current, and future aspects of customer experience theory.
Kalliopi-Maria Tramvalidou, Vasiliki G. Vrana   +1 more
doaj   +1 more source

The customer experience…Is there an app for that? A conceptual understanding of the customer experience with m-commerce mobile applications [PDF]

, 2016
This paper examines the customer experience in relation to high street retailers’ m-commerce mobile applications. The aim of the research is to gain an understanding of the variables capable of influencing the customer experience during use of high ...
Al Nabhani, Khalid Talib Sulaiman, McLean, Graeme, Wilson, Alan   +2 more
core  

Analysis of the 7P Marketing Mix and Strategic Recommendations Using an Omnichannel Approach: A Descriptive Study of Cooler City, Telukjambe Timur, Karawang

Jurnal Teknik Industri: Jurnal Hasil Penelitian dan Karya Ilmiah dalam Bidang Teknik Industri
This study examines the integration of the 7P marketing mix with a multichannel approach at Cooler City Telukjambe Timur Karawang, focusing on its impact on customer experience and business competitiveness.
Wildan Fatchan Maulidin, Wahyudin Wahyudin, Septia Indriyani, Gading Adithia Famella   +3 more
doaj   +1 more source

Configurational analysis of conditions influencing customers' channel switching intention in omnichannel retailing: a fuzzy-set analysis. [PDF]

Qual Quant, 2023
Van Nguyen AT, Halibas AS, McClelland R, Thuan NH.   +3 more
europepmc   +1 more source

Intersecções entre capacidades de marketing, orientação estratégica e o grau de internacionalização de empresas multinacionais brasileira

Internext: Revista Eletrônica de Negócios Internacionais
Objetivo: Este estudo foi desenvolvido para verificar se o domínio das capacidades de marketing e a orientação estratégica predominante influenciam o grau de internacionalização das empresas multinacionais brasileiras.
Cristina Anita Cassol, Flavia Luciane Scherer, Soraya de Souza Soares, Ivanete Schneider Hahn   +3 more
doaj   +1 more source