Results 61 to 70 of about 1,296,097 (167)

Omnichannel marketing

, 2020
Omnichannel marketing prepoznaje da potrošači vrlo često izmjenjuju kanale unutar određenih transakcija među maloprodajnim trgovinama, računalima, pametnim telefonima, tabletima i internetskim stranicama.
Grbčić, Karla
core   +1 more source

Omnichannel Marketing Strategy to Increase Sports Equipment Sales and Distribution [PDF]

The purpose of this study is to analyze the effectiveness of omnichannel marketing strategies in increasing sales and distribution of sports equipment through the integration of e-commerce and physical stores.
Kustandi, Tedi; Universitas Muhammadiyah Cirebon, Kurniawan, Fakhri Fajrin; Universitas Muhammadiyah Cirebon, Elsa, Siti Umi; Universitas Muhammadiyah Cirebon, Maulana, Sofik; Universitas Muhammadiyah Cirebon   +3 more
core   +1 more source

Consumer Behavior Analysis in Digital Marketing Using AI and Big Data Analytics: A Narrative Review and Methodological Taxonomy

WIREs Data Mining and Knowledge Discovery, Volume 16, Issue 3, September 2026.
AI and Big Data in Consumer Behavior Analysis. ABSTRACT The rapid expansion of digital consumer data has challenged traditional approaches to understanding behavior in digital marketing. Existing reviews often focus on individual methods and give limited guidance on how analytical techniques compare or how they should be selected for specific marketing
Leonidas Theodorakopoulos, Alexandra Theodoropoulou   +1 more
wiley   +1 more source

Maintaining Your Marketing Competitiveness Through Marketing Innovations

Mercados y Negocios
A revolution is occurring in marketing today due to the application of artificial intelligence (AI) to various marketing tasks and functions. In addition, marketing innovations are taking place on Web 3.0, in the Metaverse, in virtual and augmented ...
Nancy J. Church
doaj   +1 more source

Shaping expectations, losing flexibility: A study of CEO promises as strategic communication tools

Strategic Management Journal, Volume 47, Issue 7, Page 1980-2061, July 2026.
Abstract Research Summary CEO promises are powerful but understudied communication tools. We develop a dual‐mechanism framework theorizing that while CEO promises elevate stakeholder expectations, they simultaneously constrain strategic flexibility. We argue that CEO promise‐making is shaped by two competing pressures: making more promises when the ...
Majid Majzoubi, Alex Murray, William J. Mayew   +2 more
wiley   +1 more source

Navigating Environmental and Convenience Functions of Reusable Packaging for Products Sold in Bulk: A Consumer Logistics Perspective

Journal of Business Logistics, Volume 47, Issue 3, July 2026.
ABSTRACT Products sold in bulk and the reuse of packaging are attracting growing attention. While consumers perceive reusable packaging as providing an environmental function, it is not always convenient. Reusable packaging, as a reverse logistics model, forces them to consider a new logistical role—namely, packaging that requires balancing potentially
Fanny Reniou, Elisa Robert‐Monnot
wiley   +1 more source

Influence Of Phygital Marketing On Student Enrollment Decisions In Edtech Companies

Journal of Asia Entrepreneurship and Sustainability
The increase of digital technologies has brought about a shift in the way EdTech companies in India are perceived by their marketers. It is evident from the findings of previous studies that phygital marketing has become an integral part of the decision-
Mr.Rahul Laxman Dhanwad, Dr.Bhalchandra Bite   +1 more
doaj   +1 more source

Object‐Interactive Transvections: A Theory for Addressing Persistent Retail Supply Chain Problems

Journal of Business Logistics, Volume 47, Issue 3, July 2026.
ABSTRACT In conventional retail supply chains, the primary objective is to fulfill customer demand by delivering the right product at the right time. However, retailers face persistent problems, including product returns, inventory obsolescence, lost sales, and lost demand.
Emmelie Gustafsson, Patrik Jonsson, Mikael Öhman, Alireza Jaribion, Jan Holmström   +4 more
wiley   +1 more source

Learning Through Co‐opetition: How Knowledge Sharing Builds Supply Chain Resilience

Journal of Supply Chain Management, Volume 62, Issue 3, Page 81-101, July 2026.
ABSTRACT This study explores how knowledge sharing among competing firms (co‐opetition) influences risk management and enhances supply chain resilience. Grounded in organizational learning theory, the study examines how co‐opetition enhances firms' visibility into the emerging challenges of tomorrow's world, enabling proactive risk management that can ...
Jacob C. Jensen, Dustin Cole, LaDonna Thornton, Anthony Roath, Robert Glenn Richey   +4 more
wiley   +1 more source

Customer Experience: Heterogeneity Insights From Meta‐Analytic Synthesis

Psychology &Marketing, Volume 43, Issue 6, Page 1488-1506, June 2026.
ABSTRACT Overlooking heterogeneity (variability) in customer experience (CX) can lead to incomplete theoretical insights and suboptimal managerial decisions. To address this issue, this article reviews the causes of heterogeneity in extant meta‐analyses of CX research (n: 91).
Wagner Junior Ladeira, Weng Marc Lim, Tareq Rasul, Fernando de Oliveira Santini, Raouf Ahmad Rather, Musarrat Shaheen   +5 more
wiley   +1 more source