Results 61 to 70 of about 8,809 (225)
Omnichannel diagnosis for micro, small and medium-sized companies, sectorial study
Cuadernos.infoThe study aims to explain the omnichannel characteristics and behaviors of micro, small and medium-sized enterprises (MSMEs) in the food sector in Antioquia, Colombia.
Marisol Valencia Cardenas +3 more
doaj +1 more source
Формирование омниканальнои сбытовой стратегии предприятия [PDF]
, 2016 Стаття присвячена висвітленню суті такого нового для світової маркетингової практики та теорії явища як омніканальні стратегії збуту підприємств.
Зозульов, Олександр Вікторович +1 more
core
Sustainable Development, EarlyView.ABSTRACT This study presents an analysis of the literature on artificial intelligence (AI), blockchain and internet of things (IoT) for the sustainable development of the service industry of freight transport and logistics service providers (LSPs).
Roberto Cerchione +2 more
wiley +1 more source
The Circular Economy in European Union Supply Chains: A Literature Review
Sustainable Development, EarlyView.ABSTRACT This research aims to analyze the implementation of the circular economy (CE) in European Union (EU) supply chains (SC), highlighting its potential to transform production systems and maximize resource efficiency while minimizing waste. Our study identifies the major trends and advancements in this field, focusing on the barriers that prevent ...
Luis Oswaldo Rodríguez‐Mañay +2 more
wiley +1 more source
Why Do Consumers Use Technologies for Shopping in Omnichannel Environments? Examining a Special Relationship Between Consumers and Devices [PDF]
Journal of Emerging Trends in Marketing and Management, 2016 The proliferation of smartphones, tablet computers and mobile internet influences the evolution of consumer behaviour. Trade and industry cater incrementally to consumers who use more and more technologies within their demand journey.
Kull, Stephan, Hübner, Philipp
doaj
Shaping expectations, losing flexibility: A study of CEO promises as strategic communication tools
Strategic Management Journal, EarlyView.Abstract Research Summary CEO promises are powerful but understudied communication tools. We develop a dual‐mechanism framework theorizing that while CEO promises elevate stakeholder expectations, they simultaneously constrain strategic flexibility. We argue that CEO promise‐making is shaped by two competing pressures: making more promises when the ...
Majid Majzoubi +2 more
wiley +1 more source
IJEBD (International Journal of Entrepreneurship and Business Development)Purpose: This study investigates the influence of omnichannel marketing and product assortment on brand engagement, with customer experience as a mediating variable, in the case of Pertamina Lubricants.
Muchammad Ilham Syarifullah Arabiy Mahju
doaj +1 more source
The Effect of Showrooming on Specialty Retailers: Leveraging a Framework for Success [PDF]
, 2015 As technology continues to increasingly infiltrate the lives of consumers around the globe, retailers are being faced with new challenges. Not only is there a push for retailers to be faster and more responsive, but retailers are also expected to have ...
Belk, Erin Jodi
core +1 more source
Learning Through Co‐opetition: How Knowledge Sharing Builds Supply Chain Resilience
Journal of Supply Chain Management, EarlyView.ABSTRACT This study explores how knowledge sharing among competing firms (co‐opetition) influences risk management and enhances supply chain resilience. Grounded in organizational learning theory, the study examines how co‐opetition enhances firms' visibility into the emerging challenges of tomorrow's world, enabling proactive risk management that can ...
Jacob C. Jensen +4 more
wiley +1 more source
オムニチャネル小売業におけるファッション商品の品切れに対する対応のモデル化分析 [PDF]
, 2018 筑波大学 (University of Tsukuba ...
Ovezmyradov Berdymyrat
core +1 more source