Results 41 to 50 of about 1,296,097 (167)
Omnichannel Strategy as A Green Marketing Tool [PDF]
, 2020 The current trends in green products promotion characterizes by the relevant necessity of implementation the omni-channel approach for unification customer experience across all marketing channels. The goal of the article is to investigate the structural
Chygryn, Olena Yuriivna +11 more
core
Enhancing Omnichannel Customer Experience: From a Customer Journey Design Perspective
Journal of Theoretical and Applied Electronic Commerce ResearchCustomer experience is central to omnichannel marketing and is increasingly the focus of research attention. However, few studies have focused on the development of excellent omnichannel customer experiences.
Wei Gao, Ning Jiang
doaj +1 more source
Strategic Change, EarlyView.ABSTRACT Digital platform (DP) enterprises have risen to the top of the global economy by inverting traditional business models. They earn money through matchmaking, transaction facilitation, and efficient orchestration of other stakeholders' resources.
Lukas R. G. Fitz, Jochen Scheeg
wiley +1 more source
The impact of e-commerce platform operation mode on operation capability--empirical analysis based on marketing investment and financial performance [PDF]
SHS Web of ConferencesThe rapid development of the e-commerce industry has led to the differentiation of its operational models into platform based, self-operated, and omnichannel models.
Gao Yafeng, Hu Haonan, Zhou Chenxi
doaj +1 more source
In Favor of Digital Detox: Developing the Attitude Toward Digital Detox Scale
Psychology &Marketing, EarlyView.ABSTRACT The extensive usage of digital devices can lead to technological overload, potentially damaging interpersonal relations, individual performance, and personal well‐being. Digital detox describes consumers' counter‐reaction by intentionally reducing the use of digital devices for a specific period of time.
Svenja Winkler +3 more
wiley +1 more source
Why Do Consumers Use Technologies for Shopping in Omnichannel Environments? Examining a Special Relationship Between Consumers and Devices [PDF]
Journal of Emerging Trends in Marketing and Management, 2016 The proliferation of smartphones, tablet computers and mobile internet influences the evolution of consumer behaviour. Trade and industry cater incrementally to consumers who use more and more technologies within their demand journey.
Kull, Stephan, Hübner, Philipp
doaj
Sustainable Development, EarlyView.ABSTRACT This study presents an analysis of the literature on artificial intelligence (AI), blockchain and internet of things (IoT) for the sustainable development of the service industry of freight transport and logistics service providers (LSPs).
Roberto Cerchione +2 more
wiley +1 more source
Omnichannel diagnosis for micro, small and medium-sized companies, sectorial study
Cuadernos.infoThe study aims to explain the omnichannel characteristics and behaviors of micro, small and medium-sized enterprises (MSMEs) in the food sector in Antioquia, Colombia.
Marisol Valencia Cardenas +3 more
doaj +1 more source
The Circular Economy in European Union Supply Chains: A Literature Review
Sustainable Development, EarlyView.ABSTRACT This research aims to analyze the implementation of the circular economy (CE) in European Union (EU) supply chains (SC), highlighting its potential to transform production systems and maximize resource efficiency while minimizing waste. Our study identifies the major trends and advancements in this field, focusing on the barriers that prevent ...
Luis Oswaldo Rodríguez‐Mañay +2 more
wiley +1 more source
Journal of Management Studies, EarlyView.Abstract Ecosystem diversification extends joint value creation by developing new interdependencies between ecosystem actors while redeploying partners and their resources. Such diversification simultaneously generates tensions over ecosystem resources not controlled by the focal firm.
Ayomide Peter Alao +2 more
wiley +1 more source