Results 41 to 50 of about 8,809 (225)
Estrategia omnicanal para no usuarios del e-gobierno [PDF]
, 2017 Las organizaciones públicas vienen incorporando canales de distribución para que los ciudadanos puedan acceder a los servicios públicos. Si bien existían elevadas expectativas en relación a la adopción del e-gobierno por parte de los ciudadanos, las ...
Medina Molina, Cayetano +2 more
core +3 more sources
Multichannel in a complex world [PDF]
, 2012 The proliferation of devices and channels has brought new challenges to just about every organisation in delivering consistently good customer experiences and effectively joining up service provision with marketing activity, data and content.
Clark, Moira, Perkins, N.
core
“All the world’s a shopping cart”: Theorizing the political economy of ubiquitous media and markets [PDF]
, 2014 Ubiquitous connectivity to networked information-communication technologies increasingly mediates social experiences of markets and retail environments.
Manzerolle, Vincent, McGuigan, Lee
core +3 more sources
Business Strategy and the Environment, EarlyView.ABSTRACT The apparel industry is one of the world's most profitable sectors but also among the most environmentally damaging. Growing sustainability pressures have led companies to adopt diverse strategies to reduce their impact, yet no single study has systematically analysed these approaches or their consumer implications.
Maria Leonor Ferreira +1 more
wiley +1 more source
Omnichannel Marketing in Ambato’s SMEs
, 2023 Globalization and the pandemic showed the shortcomings that exist in the management of small and medium-sized enterprises (SMEs) in Ambato, especially in marketing issues, because they do not allocate the necessary resources to design and implement strategies that allow them to satisfy the demands of consumers who, thanks to the Internet, access large ...
openaire +1 more source
Current Trends and Future Research in Management Control for Sustainability in Retail
Business Strategy and the Environment, EarlyView.ABSTRACT The growing emphasis on sustainability in the retail sector, driven by regulatory frameworks, market trends and consumer demand, has placed management control at the forefront of facilitating sustainability practices. Despite increasing academic interest in this area, the literature is fragmented and provides limited sector‐specific insight ...
Miguel Gil, Mart Ots, Timur Uman
wiley +1 more source
GENERATION Z: CONSUMER BEHAVIOR IN DIGITAL ECOSYSTEM
Вестник университета, 2020 The behavioral matters of Generation Z, who use the possibilities of the Internet to meet their needs, have been considered. There is no universal digital format.
T. A. Beregovskaya, S. A. Grishaeva
doaj +1 more source
Consumer-driven e-commerce: A literature review, design framework, and research agenda on last-mile logistics models [PDF]
, 2018 Purpose The purpose of this paper is to re-examine the extant research on last-mile logistics (LML) models and consider LML’s diverse roots in city logistics, home delivery and business-to-consumer distribution, and more recent developments within the e-
Jin, X, Lim, SFWT, Srai, JS
core +1 more source
Journal of Consumer Behaviour, EarlyView.ABSTRACT The expansion of e‐commerce in the fashion sector has prompted exploration of the factors influencing the intention to purchase through this channel. Drawing on the theory of consumption values, this research examines how the usability of e‐commerce (functional value), together with satisfaction (epistemic value) and consumer happiness ...
Pedro Cuesta‐Valiño +3 more
wiley +1 more source
Enhancing Omnichannel Customer Experience: From a Customer Journey Design Perspective
Journal of Theoretical and Applied Electronic Commerce ResearchCustomer experience is central to omnichannel marketing and is increasingly the focus of research attention. However, few studies have focused on the development of excellent omnichannel customer experiences.
Wei Gao, Ning Jiang
doaj +1 more source