Results 41 to 50 of about 5,486 (162)
Cogent Business & Management, 2023 Omnichannel retailing is regarded as an emerging trend in banking. The purpose of this study is to analyze the potential effects of omnichannel retailing properties on customer experience and brand loyalty; it further explores the moderating role of ...
Quynh Tran Xuan +2 more
doaj +1 more source
Evolving Paradigms of Sustainability in Luxury Fashion: Evidence From an Emerging Market
Journal of Consumer Behaviour, EarlyView.ABSTRACT The global fashion industry is both an economic driver and a major contributor of environmental and social challenges. This research examines how sustainable luxury fashion is constructed and adopted within an emerging market context by integrating perspectives from entrepreneurs, industry managers, and consumers.
Sandipan Sen +4 more
wiley +1 more source
Omnichannel as a Consumer-Based Marketing Strategy
RAC: Revista de Administração Contemporânea, 2023 Objective: creating omnichannel strategies requires understanding how customers use multiple channels in their journeys. Yet the customer experience in this environment is under-researched, hindering the development of strategic guidelines and the ...
Isadora Gasparin, Luiz Antonio Slongo
doaj +1 more source
Strategic Change, EarlyView.ABSTRACT Digital platform (DP) enterprises have risen to the top of the global economy by inverting traditional business models. They earn money through matchmaking, transaction facilitation, and efficient orchestration of other stakeholders' resources.
Lukas R. G. Fitz, Jochen Scheeg
wiley +1 more source
Clarification and Prioritization of Omnichannel Marketing Antecedents: A Meta-Synthesis Approach [PDF]
مدیریت بازرگانیObjectiveAs digital advancements continue to evolve and grow, customers anticipate a smooth purchasing experience when they engage with businesses. To meet these expectations, businesses adopt an omnichannel marketing strategy, which offers customers a ...
Hamid Reza Irani +2 more
doaj +1 more source
The Future of E-Commerce: Overview and Prospects of Multichannel and Omnichannel Retail
Journal of Theoretical and Applied Electronic Commerce Research, 2023 Multichannel and omnichannel strategies have become a critical aspect of retailing. In this study, we present an overview of multichannel and omnichannel retail and discuss its applications in the future of retail.
Santiago Iglesias-Pradas +1 more
doaj +1 more source
In Favor of Digital Detox: Developing the Attitude Toward Digital Detox Scale
Psychology &Marketing, EarlyView.ABSTRACT The extensive usage of digital devices can lead to technological overload, potentially damaging interpersonal relations, individual performance, and personal well‐being. Digital detox describes consumers' counter‐reaction by intentionally reducing the use of digital devices for a specific period of time.
Svenja Winkler +3 more
wiley +1 more source
A New Distribution Strategy : The Omnichannel Strategy [PDF]
, 2014 In an increasingly globalized world, dependent on information technology, distribution companies are searching for new marketing models meant to enrich the consumer’s experience. Therefore, the evolution of new technologies, the changes in the consumer’s
Mihaela Gabriela Belu +1 more
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Service quality dimensions manifest in Omnichannel supermarket retail
Serbian Journal of ManagementBusinesses have increasingly adopted omnichannel retail strategies to deliver seamless services and enhance customer experiences across multiple channels.
Taha Falatouri, Felicita Chromjaková
doaj +1 more source
Sustainable Development, EarlyView.ABSTRACT This study presents an analysis of the literature on artificial intelligence (AI), blockchain and internet of things (IoT) for the sustainable development of the service industry of freight transport and logistics service providers (LSPs).
Roberto Cerchione +2 more
wiley +1 more source