Results 41 to 50 of about 12,447 (198)
Multichannel in a complex world [PDF]
, 2012 The proliferation of devices and channels has brought new challenges to just about every organisation in delivering consistently good customer experiences and effectively joining up service provision with marketing activity, data and content.
Clark, Moira, Perkins, N.
core
Journal of Consumer Behaviour, EarlyView.ABSTRACT The expansion of e‐commerce in the fashion sector has prompted exploration of the factors influencing the intention to purchase through this channel. Drawing on the theory of consumption values, this research examines how the usability of e‐commerce (functional value), together with satisfaction (epistemic value) and consumer happiness ...
Pedro Cuesta‐Valiño +3 more
wiley +1 more source
Clarification and Prioritization of Omnichannel Marketing Antecedents: A Meta-Synthesis Approach [PDF]
مدیریت بازرگانیObjectiveAs digital advancements continue to evolve and grow, customers anticipate a smooth purchasing experience when they engage with businesses. To meet these expectations, businesses adopt an omnichannel marketing strategy, which offers customers a ...
Hamid Reza Irani +2 more
doaj +1 more source
Omnichannel as a Consumer-Based Marketing Strategy
RAC: Revista de Administração Contemporânea, 2023 Objective: creating omnichannel strategies requires understanding how customers use multiple channels in their journeys. Yet the customer experience in this environment is under-researched, hindering the development of strategic guidelines and the ...
Isadora Gasparin, Luiz Antonio Slongo
doaj +1 more source
“All the world’s a shopping cart”: Theorizing the political economy of ubiquitous media and markets [PDF]
, 2014 Ubiquitous connectivity to networked information-communication technologies increasingly mediates social experiences of markets and retail environments.
Manzerolle, Vincent, McGuigan, Lee
core +3 more sources
Modelling Sustainability Performance in Manufacturing Companies
Corporate Social Responsibility and Environmental Management, EarlyView.ABSTRACT Nowadays, organisations need to operate with economic, social and environmental goals in mind. Indices objectively quantify such goals; hence, an organisation can develop and compare policies based on future index values. We propose a system dynamics‐based model of a manufacturing company that frames its operations in terms of a set of easily ...
Harol Andrey Avila‐Choconta +3 more
wiley +1 more source
Journal of Theoretical and Applied Electronic Commerce ResearchAlthough channel consistency and seamlessness have been regarded as two critical factors in conducting omnichannel business, their combined effect has yet to be revealed.
Wei Gao, Ning Jiang
doaj +1 more source
Shopping For Privacy: How Technology in Brick-and-Mortar Retail Stores Poses Privacy Risks for Shoppers [PDF]
, 2019 As technology continues to rapidly advance, the American legal system has failed to protect individual shoppers from the technology implemented into retail stores, which poses significant privacy risks but does not violate the law.
Nguyen, Vincent
core +1 more source
Strategic Change, EarlyView.ABSTRACT Digital platform (DP) enterprises have risen to the top of the global economy by inverting traditional business models. They earn money through matchmaking, transaction facilitation, and efficient orchestration of other stakeholders' resources.
Lukas R. G. Fitz, Jochen Scheeg
wiley +1 more source
Antecedents and outcome of omnichannel shopping intention: A study in Ho Chi Minh City
Tạp chí Khoa học Đại học Mở Thành phố Hồ Chí Minh - Kinh tế và Quản trị kinh doanhOmnichannel retailing is becoming increasingly important due to market changes. This approach enhances business performance and creates a solid competitive advantage. To identify factors influencing omnichannel shopping intention and omnichannel shopping
Cao Quốc Việt, Tô Lê Minh Thanh
doaj +1 more source