Results 51 to 60 of about 12,447 (198)
Location Optimization of Offline Physical Stores Based on MNL Model under BOPS Omnichannel
Journal of Theoretical and Applied Electronic Commerce Research, 2022 With the continuous upgrading of consumer demand and retail modes, more and more retailers are switching to an omnichannel retail mode. In order to study the location problem of offline physical stores of online retail enterprises that plan to implement ...
Peng Wan +3 more
doaj +1 more source
What Drives M-Shoppers to Continue Using Mobile Devices to Buy? [PDF]
, 2019 Producción CientíficaThe aim of this work is to offer a better understanding of consumer continued intentions to use mobile devices to shop. An integrated model is developed to identify the drivers that lead m-shoppers to repurchase.
Rodriguez Torrico, Paula +2 more
core +2 more sources
Customer Experience: Heterogeneity Insights From Meta‐Analytic Synthesis
Psychology &Marketing, EarlyView.ABSTRACT Overlooking heterogeneity (variability) in customer experience (CX) can lead to incomplete theoretical insights and suboptimal managerial decisions. To address this issue, this article reviews the causes of heterogeneity in extant meta‐analyses of CX research (n: 91).
Wagner Junior Ladeira +5 more
wiley +1 more source
オムニチャネル小売業におけるファッション商品の品切れに対する対応のモデル化分析 [PDF]
, 2018 筑波大学 (University of Tsukuba ...
Ovezmyradov Berdymyrat
core +1 more source
Sustainable Development, EarlyView.ABSTRACT This study presents an analysis of the literature on artificial intelligence (AI), blockchain and internet of things (IoT) for the sustainable development of the service industry of freight transport and logistics service providers (LSPs).
Roberto Cerchione +2 more
wiley +1 more source
Unlocking customer actual behavior: exploring omnichannel dimensions with brand perceived value
Future Business JournalIn the new digital era, most omnichannel apparel brands gain profit driven by customer purchasing behavior. The purpose of this research is to examine the actual behavior of customer by investigating the impact of omnichannel dimensions on customer ...
Maria Asif +3 more
doaj +1 more source
The Southern African Journal of Entrepreneurship and Small Business ManagementBackground: Nowadays, customers expect to have a seamless shopping experience, whether on an e-commerce platform or in brick-and-mortar stores. This requires the combination of online and offline businesses in a unique channel called Omnichannel.
Anh T.D. Nguyen
doaj +1 more source
Omnichannel in the fashion industry: A qualitative analysis from a supply-side perspective
Heliyon, 2020 Currently, many companies are abandoning multichannel and turning to a much more centralized model known as omnichannel, in order to gain a competitive advantage by integrating and optimizing different channels and thus the client has a unique experience.
Carlota Lorenzo-Romero +2 more
doaj +1 more source
Fatores que influenciam a compra omnichannel
Teoria e Prática em Administração, 2022 Objetivo: Identificar os fatores que influenciam o comportamento dos consumidores de Uberlândia na escolha de varejistas omnichannel. Metodologia/abordagem: A pesquisa exploratória foi desenhada e realizada por meio de cinco grupos focais com amostra de
Eduardo Pinheiro Aranda +3 more
doaj +1 more source