Results 71 to 80 of about 5,486 (162)

The impact of omnichannel dimensions on purchase intention through consumer benefits: A Peruvian approach

Management Letters/Cuadernos de Gestión
Omnichannel strategies continue to play a fundamental role in the evolution of consumer behavior in Peru. In response, retailers are integrating physical and digital spaces by implementing omnichannel strategies.
Arianne Astete-Meza, Samantha Yesquen-Mendoza, Martín Mauricio-Andía   +2 more
doaj   +1 more source

A Holistic Mental Model Framework for Optimizing Omnichannel Networks [PDF]

The Egyptian International Journal of Engineering Sciences and Technology
The shift towards omnichannel retailing signifies a profound transformation in how businesses interact with consumers, driven by the growing demand for a seamless shopping experience across various channels.
Mina Fahim, Mohamed Saleh, Mohamed Grida, Mansour Abu Gamila   +3 more
doaj   +1 more source

Navigating Environmental and Convenience Functions of Reusable Packaging for Products Sold in Bulk: A Consumer Logistics Perspective

Journal of Business Logistics, Volume 47, Issue 3, July 2026.
ABSTRACT Products sold in bulk and the reuse of packaging are attracting growing attention. While consumers perceive reusable packaging as providing an environmental function, it is not always convenient. Reusable packaging, as a reverse logistics model, forces them to consider a new logistical role—namely, packaging that requires balancing potentially
Fanny Reniou, Elisa Robert‐Monnot
wiley   +1 more source

Object‐Interactive Transvections: A Theory for Addressing Persistent Retail Supply Chain Problems

Journal of Business Logistics, Volume 47, Issue 3, July 2026.
ABSTRACT In conventional retail supply chains, the primary objective is to fulfill customer demand by delivering the right product at the right time. However, retailers face persistent problems, including product returns, inventory obsolescence, lost sales, and lost demand.
Emmelie Gustafsson, Patrik Jonsson, Mikael Öhman, Alireza Jaribion, Jan Holmström   +4 more
wiley   +1 more source

Omnichannel as a trend in managing marketing communications of microfinance business in the digital economy

Ученые записки Российской академии предпринимательства
The intense development of the competitive environment requires microfinance organizations to implement highly effective marketing, aimed at achieving commercial goals and realizing promotion functions in the digital environment.
S. B. Smelov
doaj   +1 more source

The last-mile logistical challenges of an omnichannel grocery retailer: A South African perspective

Journal of Transport and Supply Chain Management, 2018
Background: The intense competition between grocery retailers to access new revenue streams has seen brick-and-mortar retailers broadening their services to offer consumers the option of ordering their groceries over the Internet.
Alicia N. Weber, J. A. Badenhorst-Weiss
doaj   +1 more source

Learning Through Co‐opetition: How Knowledge Sharing Builds Supply Chain Resilience

Journal of Supply Chain Management, Volume 62, Issue 3, Page 81-101, July 2026.
ABSTRACT This study explores how knowledge sharing among competing firms (co‐opetition) influences risk management and enhances supply chain resilience. Grounded in organizational learning theory, the study examines how co‐opetition enhances firms' visibility into the emerging challenges of tomorrow's world, enabling proactive risk management that can ...
Jacob C. Jensen, Dustin Cole, LaDonna Thornton, Anthony Roath, Robert Glenn Richey   +4 more
wiley   +1 more source

Customer Experience: Heterogeneity Insights From Meta‐Analytic Synthesis

Psychology &Marketing, Volume 43, Issue 6, Page 1488-1506, June 2026.
ABSTRACT Overlooking heterogeneity (variability) in customer experience (CX) can lead to incomplete theoretical insights and suboptimal managerial decisions. To address this issue, this article reviews the causes of heterogeneity in extant meta‐analyses of CX research (n: 91).
Wagner Junior Ladeira, Weng Marc Lim, Tareq Rasul, Fernando de Oliveira Santini, Raouf Ahmad Rather, Musarrat Shaheen   +5 more
wiley   +1 more source

Millennials’ adoption of omnichannel retailing [PDF]

, 2018
This study examines Millennials’ adoption of omnichannel retailing and the underlying mechanism. Four studies were conducted to examine the moderating roles of product category and regulatory focus on Millennial’s purchase intentions in omnichannel ...
Chong, Alain Yee Loong
core  

An omnichannel approach to retailing: demystifying and identifying the factors influencing an omnichannel experience [PDF]

, 2019
The file attached to this record is the author's final peer reviewed version. The Publisher's final version can be found by following the DOI link.The purpose of this research is to identify the factors that influence an omnichannel experience ...
Hickman, Ellie, Kharouf, Husni, Sekhon, Harjit   +2 more
core   +1 more source