Results 91 to 100 of about 5,486 (162)

Millennials’ adoption of omnichannel retailing [PDF]

This study examines Millennials’ adoption of omnichannel retailing and the underlying mechanism. Four studies were conducted to examine the moderating roles of product category and regulatory focus on Millennial’s purchase intentions in omnichannel ...
Chong, Alain Yee Loong
core  

Less or More: Managing Channel Inventory and Store Service Strategies for Omnichannel Retailing

Journal of Theoretical and Applied Electronic Commerce Research
Retailers must reevaluate store positioning when implementing omnichannel strategies. This study examines retailers’ strategic preferences toward in-store services, including Buy-Online-Pickup-in-Store (BOPS), Buy-Online-Return-in-Store (BORS), and their
Fangfang Ma, Shaochuan Fu, Yuanyuan Zhang, Zhengwei Lyu   +3 more
doaj   +1 more source

Differentiation through Omnichannel Strategy [PDF]

The master’s thesis explores how an omnichannel strategy can serve as a means of differentiation in the automotive industry, addressing a significant gap in the existing literature. Its purpose is to analyze how dealership groups can leverage omnichannel
Isaksen, Julie Agnethe, Johnsen, Marte Ruud   +1 more
core  

Omnichannel shopping habit development

Given the growing importance of habit development in omnichannel literature, this study aims to explore the factors contributing to the development of omnichannel shopping habit and the subsequent impact on usage and word-of-mouth.
Amin, Sabreena, Fatima, Johra; id_orcid, Sharma, Shveta, Fatima, Johra, Amin, Sabreena Z. (R18471), Sharma, Shveta (R21455), Sharma, Neeru, Sharma, Neeru (R11885)   +7 more
core   +1 more source

Omnichannel integration strategy based on BOPS. [PDF]

PLoS One, 2023
Tan M, Li H, Yin P, Wang H.
europepmc   +1 more source

Omnichannel Revolution.

, 2019
Article discusses concept of Omnichannel retail and its impact on ...
Piotrowicz, Wojciech
core  

Who is the omnichannel shopper?

, 2016
The omnichannel shopper is the latest evolution of the online shopper. They shop anywhere, anytime and are not restricted by physical locations or channels. They have been shown to spend more and spend more often than non-omnichannel shoppers.
Gareth Jude (12304556)
core   +1 more source

Pengaruh omnichannel interaction terhadap omnichannel usage intention melalui cognitive experience dan affective experience pada bisnis kosmetik avasence [PDF]

Omnichannel atau pemasaran terintegrasi adalah sistem yang muncul pada era digital. Omnichannel merupakan evolusi dari sistem sebelumnya yaitu multi channel strategy, multi channel strategy adalah strategi channel distribusi dan pemasaran dengan ...
Drajad, Richard Lionel Jeremia
core  

The impact of consumers’ cross-channel experiencing behavior on omnichannel integration based on game-theoretic analysis

Humanities & Social Sciences Communications
In the evolving landscape of omnichannel retailing, delivering a seamless customer experience is critical for maintaining competitive advantage. While large brands often achieve omnichannel integration through vertical coordination of their online and ...
Junbin Wang
doaj   +1 more source

Configurational analysis of conditions influencing customers' channel switching intention in omnichannel retailing: a fuzzy-set analysis. [PDF]

Qual Quant, 2023
Van Nguyen AT, Halibas AS, McClelland R, Thuan NH.   +3 more
europepmc   +1 more source