Review of Literature and Curricula in Smart Supply Chain & Transportation [PDF]
, 2018 This study provides a review of existing smart supply chain management (SCM) literature and current course offerings in order to identify unexplored implications of smart SCM. Specifically, the study focuses on curricula within the state of California to
Lee, Seung Jun, Shi, Tianqin
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THE LINK BETWEEN OFFLINE BRAND ATTRIBUTE AND CORPORATE BRAND IMAGE OF GRAMEDIA TUNJUNGAN PLAZA BOOKSTORE IN SURABAYA [PDF]
, 2014 The purpose of this paper is to look into the relationship between the Offline Brand Attribute (physical aspect, product related information, reliability and personal interaction) and Corporate Brand Image in Gramedia TP Bookstore, Surabaya.
Chandra, Amelia Hutomo +2 more
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Las tiendas físicas de moda en el siglo XXI [PDF]
, 2018 [ES] El comportamiento de compra del consumidor de moda hoy en día ha cambiado; su forma de consumir es muy diferente a la de años atrás y, por lo tanto, la forma en que las marcas deben relacionarse con su público también tiene que evolucionar.
Enjamio Madrazo, Jone
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¿Existen diferencias en el comportamiento omnicanal? Análisis webrooming y showrooming [PDF]
, 2017 Este trabajo evalúa la influencia que las rutas de procesamiento de la información tienen en el comportamiento webrooming y showrooming. Para ello, se utilizó la base de datos “Observatorio de e-Commerce 2014” de la Consultora GfK que contiene ...
Rondán Cataluña, Francisco Javier (Coordinador) +3 more
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Less or More: Managing Channel Inventory and Store Service Strategies for Omnichannel Retailing
Journal of Theoretical and Applied Electronic Commerce ResearchRetailers must reevaluate store positioning when implementing omnichannel strategies. This study examines retailers’ strategic preferences toward in-store services, including Buy-Online-Pickup-in-Store (BOPS), Buy-Online-Return-in-Store (BORS), and their
Fangfang Ma +3 more
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Omnichannel integration strategy based on BOPS. [PDF]
PLoS One, 2023 Tan M, Li H, Yin P, Wang H.
europepmc +1 more source
Omnichannel retailing: A consumer perspective.
, 2022 Peter C. Verhoef +3 more
openaire +2 more sources
Actionable Supply Chain Management Insights for 2016 and Beyond [PDF]
, 2016 The summit World Class Supply Chain 2016: Critical to Prosperity , contributed to addressing a need that the Supply Chain Management (SCM) field’s current discourse has deemed as critical: that need is for more academia-‐industry collaboration to ...
Haughton, Michael
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Тренды маркетинга в инновационной экономике [PDF]
, 2018 MARKETING TRENDS IN INNOVATION ECONOMICS N. CHERCHENKO, S. MARMASHOVAИсследуются тренды развития маркетинга в современных условиях развития инновационной экономики.
Мармашова, С. П. +1 more
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Configurational analysis of conditions influencing customers' channel switching intention in omnichannel retailing: a fuzzy-set analysis. [PDF]
Qual Quant, 2023 Van Nguyen AT +3 more
europepmc +1 more source