Marketing in the metaverse era: toward an integrative channel approach. [PDF]
Ramadan Z.
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Exploring the Impact of Online and Offline Channel Advantages on Brand Relationship Performance: The Mediating Role of Consumer Perceived Value. [PDF]
Zhao Y, Zhao X, Liu Y.
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Benefit from a high store visiting cost in an omnichannel with BOPS. [PDF]
Feng Y, Zhang J, Feng L, Zhu G.
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Omnichannel pricing and inventory strategies considering live streaming selling: A data-driven distributionally robust optimization approach. [PDF]
Mou Y, Zhou H, Yang X, Guan Z.
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Design of an implementation research study for a digital omnichannel community engagement and risk communication intervention for the prevention and control of vector-borne diseases in India: the OMNIVEC-India study protocol. [PDF]
Rodrigues R +14 more
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Omnichannel Communication to Boost Patient Engagement and Behavioral Change With Digital Health Interventions. [PDF]
Blasiak A +7 more
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Benchmark Survey on Content Development and Key Performance Indicators: A phactMI Benchmarking Survey Update. [PDF]
Tamburri R +6 more
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Digital access, digital health information engagement, and self-reported preventive behavior among rural adults in Guizhou, China: media-use ecologies and cross-sectional associations. [PDF]
Lyu Y, Luo C.
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Dynamic pricing modeling and inventory management in omnichannel retail using Quantum Decision Theory and reinforcement learning. [PDF]
Roosta S, Sadjadi SJ, Makui A.
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From Experience to Evangelism: Emotional and Social Drivers of Online Cosmetics Purchase Behavior-A 4Es Perspective. [PDF]
Jangjarat K, Limna P, Shaengchart Y.
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