From bricks-and-mortar to bricks-and-clicks: logistics networks in omni-channel grocery retailing [PDF]
, 2018 Purpose: The advent of grocery sales through online channels necessitates that bricks-and-mortar retailers redefine their logistics networks if they want to compete online. Because the general understanding of such bricks-and-clicks logistics systems for
Hübner, Alexander +3 more
core +2 more sources
Integrating the Metaverse into Omnichannel Fashion Retail: Customer Journey
Mercados y NegociosThe objective of this paper is to investigate how fashion brands incorporate metaverse retailing into their omnichannel strategies. To this end, the metaverse is conceptualised as a retail channel, and a real case was analysed using content analysis to ...
Verónica Crespo, Eva Sánchez-Amboage
doaj +1 more source
Управління міжнародним бізнесом: Agility Journey для високотехнологічних компаній [PDF]
, 2019 The purpose of the article is the development of recommendations for the business maturity determination and measurement in the implementation of the agile approach for high-tech companies.
Rusanova, L. D. +1 more
core
Webs i aplicacions mòbils: una aproximació des del punt de vista de l'experiència d'usuari [PDF]
, 2016 In this paper are presented and described the main characteristics of the different approaches of mobile website and mobile applications design, placing emphasis on the factors that determine a good user experience. Regarding the development of optimized
Alcaraz-Martínez, Rubén
core
Omnichannel's Perception Effect on Omnichannel Use and Customer-Brand Relationship
Journal of Distribution Science, 2016 Purpose - This study focuses on new type distribution channel that named as Omnichannel.
null 임덕순, null 한상설
openaire +1 more source
La elección del canal de queja en el contexto minorista omnicanal [PDF]
, 2017 La distribución omnicanal es la estrategia que están adoptando las empresas minoristas, lo que significa la proliferación de canales y puntos de contacto a disposición de los consumidores para interactuar con las empresas durante el proceso de compra ...
Frasquet Deltoro, Marta +2 more
core
Navigating the Omnichannel Landscape: Unraveling the Antecedents of Customer Loyalty
SAGE OpenIn today’s dynamic business landscape, retailers are progressively turning to omnichannel strategies to offer integrated shopping experiences across various touchpoints. This study endeavors to elucidate the determinants driving loyalty among omnichannel
Hyeon Jo, Youngsok Bang
doaj +1 more source
Jurnal Manajemen Teori dan TerapanObjective: This study will thoroughly explore the effects of the quality of integration, perceived fluidity, and the reliability of assurances on cognitive and emotional engagement and customer loyalty within the banking sector. The investigation will be
Andika +4 more
doaj +1 more source
L'éxpérience client dans le cadre de l'implantation omnicanal chez Visilab [PDF]
, 2016 Le marché de l’optique est très attractif en Suisse puisqu’il croit chaque année de près de 3% et qu’au total 71% de la population porte des lunettes de vue ou des lentilles de contact. Ce dernier pourcentage n’est, d’ailleurs, pas prêt de diminuer au vu
Ahr, Anthony, Schmid, Carole
core
Analysis of Bullwhip Effect and Inventory Cost in an Omnichannel Supply Chain
Journal of Theoretical and Applied Electronic Commerce ResearchThis paper explores the optimization of the bullwhip effect (BWE) and inventory costs considering price information symmetry in an omnichannel environment, offering novel insights into managing supply chain dynamics.
Dandan Gao, Chenhui Liu, Xinye Sun
doaj +1 more source