Results 81 to 90 of about 5,486 (162)
, 2018 Since internet was born digitalization has flourished and led to technological innovations that opened up new opportunities on the market. In the retail sector, the digitalization and development of mobile devices, tablets and social media have changed ...
Zwedberg, Sabina, Ekholm, Emma
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Marine tourism omnichannel coordination
, 2022 Purpose: With the growing economic impact of e-commerce and the increasing trend of omnichannel mode, more considerate services can be provided to customers.
Chen, Zhisong +2 more
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Cogent Business & ManagementDriven by rapid digitalization, the retail sector has shifted from multichannel to omnichannel models that integrate physical and digital channels and touchpoints. Omnichannel shopping has elevated the strategic importance of supply chain capabilities to
Alicia Neva Weber, Jacoba Orpha Cilliers
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, 2014 Syftet med denna uppsats är att beskriva samt skapa en djupare förståelse för hur tre svenska detaljföretag använder sig av omnichannel strategi. Det är även att kartlägga en rad olika faktorer som förhindrar omnichannel handel och att utreda om den ...
Moraru, Natalia, Oracz, Joanna
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From Fragmentation to Value Cocreation: A Meta-Review of Omnichannel Research
Business Research QuarterlyThis study conducted a meta-review (a systematic review of systematic reviews) to critically synthesize the existing body of omnichannel literature. By treating prior reviews as the unit of analysis, this study analyzes 38 reviews and systematic reviews,
Pham Thi Van Anh +4 more
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Integrating the Metaverse into Omnichannel Fashion Retail: Customer Journey
Mercados y NegociosThe objective of this paper is to investigate how fashion brands incorporate metaverse retailing into their omnichannel strategies. To this end, the metaverse is conceptualised as a retail channel, and a real case was analysed using content analysis to ...
Verónica Crespo, Eva Sánchez-Amboage
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openL’obiettivo della tesi è di dimostrare come il local omnichannel marketing possa essere uno strumento efficace per aiutare lo sviluppo delle imprese locali ed analizzare il modello operative di LungoLinea Studio, lo studio di comunicazione di ...
SACERDOTI, GIOVANNI
core
Analysis of Bullwhip Effect and Inventory Cost in an Omnichannel Supply Chain
Journal of Theoretical and Applied Electronic Commerce ResearchThis paper explores the optimization of the bullwhip effect (BWE) and inventory costs considering price information symmetry in an omnichannel environment, offering novel insights into managing supply chain dynamics.
Dandan Gao, Chenhui Liu, Xinye Sun
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Jurnal Manajemen Teori dan TerapanObjective: This study will thoroughly explore the effects of the quality of integration, perceived fluidity, and the reliability of assurances on cognitive and emotional engagement and customer loyalty within the banking sector. The investigation will be
Andika +4 more
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المجلة العلمية للبحوث التجارية - جامعة المنوفيةThis study investigates the impact of omnichannel integration on multidimensional customer experience (CX) within the Egyptian fashion retail sector, an underexplored context in emerging market literature.
أحمد قنديل
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