Results 61 to 70 of about 12,447 (198)
Swiss Marketing Leadership Studie 2016 : digitale Transformation im Marketing [PDF]
, 2016 Die meisten Schweizer Unternehmen haben verstanden, dass die Digitale Transformation das Marketing grundlegend verändert. Doch vielerorts fehlt es an strategischer Verankerung, Systematik und Ressourcen.
Bissig, Patrick +8 more
core +1 more source
The Circular Economy in European Union Supply Chains: A Literature Review
Sustainable Development, EarlyView.ABSTRACT This research aims to analyze the implementation of the circular economy (CE) in European Union (EU) supply chains (SC), highlighting its potential to transform production systems and maximize resource efficiency while minimizing waste. Our study identifies the major trends and advancements in this field, focusing on the barriers that prevent ...
Luis Oswaldo Rodríguez‐Mañay +2 more
wiley +1 more source
Service quality dimensions manifest in Omnichannel supermarket retail
Serbian Journal of ManagementBusinesses have increasingly adopted omnichannel retail strategies to deliver seamless services and enhance customer experiences across multiple channels.
Taha Falatouri, Felicita Chromjaková
doaj +1 more source
IEEE Access, 2023 Currently, Omnichannel distribution services are experiencing very rapid development around the world. In the Omnichannel distribution services, each existing sales channel will be connected to each other through integration capabilities so that no ...
Ferra Arik Tridalestari +2 more
doaj +1 more source
The Effect of Showrooming on Specialty Retailers: Leveraging a Framework for Success [PDF]
, 2015 As technology continues to increasingly infiltrate the lives of consumers around the globe, retailers are being faced with new challenges. Not only is there a push for retailers to be faster and more responsive, but retailers are also expected to have ...
Belk, Erin Jodi
core +1 more source
Online retail returns management: Integration within an omni-channel distribution context [PDF]
, 2016 Online retail returns management: Integration within an omni-channel distribution context Purpose With the rapid growth of consumer sales being fulfilled through omni-channel retailing, this paper explores the subsequent impact on the levels of ...
Carlos Mena and Michael Bourlakis +3 more
core +2 more sources
Omnichannel business research: Opportunities and challenges
Decision Support Systems, 2018 Detailing the opportunities and challenges of omnichannel business, this paper serves as an editorial note to the corresponding special issue. We advance a framework that delineates extant literature on omnichannel business into four predominant research streams according to their perspective (i.e., consumer versus retailer) and research orientation (i.
Yang Chen +2 more
openaire +2 more sources
Shaping expectations, losing flexibility: A study of CEO promises as strategic communication tools
Strategic Management Journal, EarlyView.Abstract Research Summary CEO promises are powerful but understudied communication tools. We develop a dual‐mechanism framework theorizing that while CEO promises elevate stakeholder expectations, they simultaneously constrain strategic flexibility. We argue that CEO promise‐making is shaped by two competing pressures: making more promises when the ...
Majid Majzoubi +2 more
wiley +1 more source
Omnichannel diagnosis for micro, small and medium-sized companies, sectorial study
Cuadernos.infoThe study aims to explain the omnichannel characteristics and behaviors of micro, small and medium-sized enterprises (MSMEs) in the food sector in Antioquia, Colombia.
Marisol Valencia Cardenas +3 more
doaj +1 more source
Applied Sciences, 2020 This research has interdisciplinarily employed the “SoLoMo” concept of Intern of Things (IoT) technology, Social Cognitive Theory and the Technological Acceptance Model (TAM) into the hierarchical Analytical Network Process (ANP) model of ...
Ming-Yuan Hsieh
doaj +1 more source