Results 31 to 40 of about 12,447 (198)

Omnichannel Marketing

Journal of Economics and Business UBS, 2021
Perkembangan teknologi membawa berbagai perubahan dalam bidang marketing. Saat ini, konsumen melakukan interaksi melalui saluran ritel dengan menggunakan perangkat gadget untuk menemukan suatu produk, membandingkan harga dan melakukan interaksi pembelian melalui transaksi digital. Hal ini akan memberikan penjual lebih banyak kemungkinan untuk memuaskan
openaire   +2 more sources

Varejo Omnichannel:

REMIPE - Revista de Micro e Pequenas Empresas e Empreendedorismo da Fatec Osasco, 2020
O varejo está enfrentando um momento desafiador: o de fornecer uma experiência fluida e sem atrito entre todos os pontos de contato do consumidor com a marca, ou seja, precisa ser "omnichannel". O objetivo deste estudo, então, é entender o que significa ser "omnichannel" e identificar as premissas para que uma empresa consiga entregar essa experiência ...
Caio Flavio Stettiner, Gabriela Carminatti, Alexandre Formigoni, Milton Francisco de Brito, Roberto Padilha Moia, Alex Paubel Junger   +5 more
openaire   +1 more source

Effect of Omnichannel Implementation on Service Quality, Customer Satisfaction, and Perceived Value in Indonesian Restaurant

Indonesian Journal of Business and Entrepreneurship
Omnichannel in restaurants provides ordering methods through various integrated channels. Customers can place orders using an online platform without waiting for a waiter from a restaurant to help them.
Yudhistira Qasthari Putra, Nurdin Sobari
doaj   +1 more source

Enhancing Omnichannel Customer Experience: From a Customer Journey Design Perspective

Journal of Theoretical and Applied Electronic Commerce Research
Customer experience is central to omnichannel marketing and is increasingly the focus of research attention. However, few studies have focused on the development of excellent omnichannel customer experiences.
Wei Gao, Ning Jiang
doaj   +1 more source

Consumer Responses to Physical, Digital and Integrative Sustainability Strategies in the Apparel Industry: A Systematic Review

Business Strategy and the Environment, EarlyView.
ABSTRACT The apparel industry is one of the world's most profitable sectors but also among the most environmentally damaging. Growing sustainability pressures have led companies to adopt diverse strategies to reduce their impact, yet no single study has systematically analysed these approaches or their consumer implications.
Maria Leonor Ferreira, João J. Ferreira   +1 more
wiley   +1 more source

Reassessing customer trust and privacy concerns in omnichannel customer experience

Cogent Business & Management
In today’s retail landscape, omnichannel customer experience plays a crucial role in fostering long-term customer trust and satisfaction. However, there remains a gap in understanding the precise impact of omnichannel experiences on these key factors ...
Hadiqa Riaz, Hassaan Ahmed, Abdul Bashiru Jibril   +2 more
doaj   +1 more source

The Future of E-Commerce: Overview and Prospects of Multichannel and Omnichannel Retail

Journal of Theoretical and Applied Electronic Commerce Research, 2023
Multichannel and omnichannel strategies have become a critical aspect of retailing. In this study, we present an overview of multichannel and omnichannel retail and discuss its applications in the future of retail.
Santiago Iglesias-Pradas, Emiliano Acquila-Natale   +1 more
doaj   +1 more source

Estrategia omnicanal para no usuarios del e-gobierno [PDF]

, 2017
Las organizaciones públicas vienen incorporando canales de distribución para que los ciudadanos puedan acceder a los servicios públicos. Si bien existían elevadas expectativas en relación a la adopción del e-gobierno por parte de los ciudadanos, las ...
Medina Molina, Cayetano, Pérez González, Benito, Rey Moreno, Manuel   +2 more
core   +3 more sources

Current Trends and Future Research in Management Control for Sustainability in Retail

Business Strategy and the Environment, EarlyView.
ABSTRACT The growing emphasis on sustainability in the retail sector, driven by regulatory frameworks, market trends and consumer demand, has placed management control at the forefront of facilitating sustainability practices. Despite increasing academic interest in this area, the literature is fragmented and provides limited sector‐specific insight ...
Miguel Gil, Mart Ots, Timur Uman
wiley   +1 more source

The impacts of omnichannel retailing properties on customer experience and brand loyalty: A study in the banking sector

Cogent Business & Management, 2023
Omnichannel retailing is regarded as an emerging trend in banking. The purpose of this study is to analyze the potential effects of omnichannel retailing properties on customer experience and brand loyalty; it further explores the moderating role of ...
Quynh Tran Xuan, Hanh T.H. Truong, Tri Vo Quang   +2 more
doaj   +1 more source