Results 31 to 40 of about 5,486 (162)

Price promotion in omnichannel retailing: how much is too much?

, 2022
Purpose: The study aims to investigate customers' emotional and behavioral responses to price promotion in omnichannel retailing through the integration of the expectancy-disconfirmation theory, feelings-as-information-theory and regret regulation theory.
Thaichon, Park, Barari, Mojtaba, Quach, Sara, Moudry, Dann Vit   +3 more
core   +1 more source

Enhancing Omnichannel Customer Experience: From a Customer Journey Design Perspective

Journal of Theoretical and Applied Electronic Commerce Research
Customer experience is central to omnichannel marketing and is increasingly the focus of research attention. However, few studies have focused on the development of excellent omnichannel customer experiences.
Wei Gao, Ning Jiang
doaj   +1 more source

Environmental Performance and Corporate Innovation: Evidence From Korea's Rapid ESG Institutionalization

Business Strategy and the Environment, EarlyView.
ABSTRACT Environmental performance has become strategically critical as regulators mandate disclosure, investors screen for ESG commitments, and consumers reward sustainable practices. Yet whether environmental performance enhances or constrains corporate innovation capacity remains contested.
Jiyeon Kim, Wooyoung Yang
wiley   +1 more source

Reassessing customer trust and privacy concerns in omnichannel customer experience

Cogent Business & Management
In today’s retail landscape, omnichannel customer experience plays a crucial role in fostering long-term customer trust and satisfaction. However, there remains a gap in understanding the precise impact of omnichannel experiences on these key factors ...
Hadiqa Riaz, Hassaan Ahmed, Abdul Bashiru Jibril   +2 more
doaj   +1 more source

Unraveling the Roles of Supply Chain Management and Resilience in Advancing Circular Economy: Empirical Evidence Using PLS‐SEM

Business Strategy and the Environment, EarlyView.
ABSTRACT In recent years, environmental concerns have reached critical levels, emphasizing e‐waste management as essential to mitigating resource depletion. However, existing literature lacks frameworks identifying the antecedents of a circular economy.
Pedro Senna, Lino G. Marujo, Julio César Ferro de Guimarães, Leonardo Mangia Rodrigues, Míriam Machado Fabris Mesquita   +4 more
wiley   +1 more source

Consumers' Omnichannel Integration Quality, Credibility and Innovativeness Perceptions of the Brands and Omnichannel Adoptions

, 2023
In this study it is aimed to reveal how brands' omnichannel integration quality, omnichannel credibility and perceived innovativeness influence consumers' omnichannel adoption and to reveal the mediating role of perceived omnichannel value on this effect.
ÇETİNEL, MAKBULE HÜRMET, ONARAN, BERRİN, MAZAN, İLKNUR   +2 more
core   +1 more source

Demystifying the Combined Effect of Consistency and Seamlessness on the Omnichannel Customer Experience: A Polynomial Regression Analysis

Journal of Theoretical and Applied Electronic Commerce Research
Although channel consistency and seamlessness have been regarded as two critical factors in conducting omnichannel business, their combined effect has yet to be revealed.
Wei Gao, Ning Jiang
doaj   +1 more source

Rethinking Consumer Behavior Through Phygital Episodes

Journal of Consumer Behaviour, EarlyView.
ABSTRACT Consumption unfolds in fused encounters where physical presence and digital mediation co‐occur, which, in turn, reshapes how consumers search, evaluate, purchase, and relate to brands. Consumer behavior research, however, still parses these encounters into channels, touchpoints, and stages that can be studied and managed apart.
Wenny Candra Mandagie, Weng Marc Lim
wiley   +1 more source

Indexing fashion Omnichannel Retailing performance [PDF]

, 2017
This research is about Omnichannel Retailing and addresses the question how the omnichanneling of retailers in the fashion market can be measured. Our sources will include books, interviews, newspapers and scientific databases.
Bug, Peter, Zawiasinski, Tim, Bock, Tobias   +2 more
core   +1 more source

Antecedents and outcome of omnichannel shopping intention: A study in Ho Chi Minh City

Tạp chí Khoa học Đại học Mở Thành phố Hồ Chí Minh - Kinh tế và Quản trị kinh doanh
Omnichannel retailing is becoming increasingly important due to market changes. This approach enhances business performance and creates a solid competitive advantage. To identify factors influencing omnichannel shopping intention and omnichannel shopping
Cao Quốc Việt, Tô Lê Minh Thanh
doaj   +1 more source