Results 21 to 30 of about 5,486 (162)

Omnichannel Transition : A Panacea for Retail? [PDF]

open access: yes, 2021
Digitalization has affected the status quo of every industry and retail is no exception. Omnichannel isthe new norm in today’s retailing. The days of managing and highlighting ecommerce and digitalchannels are over, now the time is for omnichannel ...
Lohiya, Aparna,, Mirijamdotter, Anita,
core   +1 more source

A INCORPORAÇÃO DO VAREJO OMNICHANNEL PELA GERAÇÃO Y EM COMPARAÇÃO COM VAREJO TRADICIONAL E O VAREJO ONLINE

open access: yesRevista Brasileira de Gestão e Inovação, 2022
Este estudo examina a incorporação do varejo omnichannel pela geração Y em comparação com o varejo tradicional e o varejo online e o mecanismo de busca.
Norberto Almeida de Andrade   +3 more
doaj   +1 more source

Beyond the Digital Transformation in Omnichannel Transitions: A Scoping Review

open access: yesEuropean Management Studies, 2023
Purpose: We aim to grasp the various facets of shifts towards omnichannel and identify the gaps uncovered by extant scholarship Design/methodology/approach: The research approach is based on a scoping review to investigate the scope of literature on ...
Joanna Radomska   +3 more
doaj   +1 more source

Digital Consumer Behavior in an Omnichannel World

open access: yes, 2020
The main purpose of this chapter is to examine the attitudes and behaviors of digital consumers in omnichannel world. For this purpose, in order to understand the behavior of digital consumers, literature review has been made.
Pinar Yuruk-Kayapinar   +1 more
core   +1 more source

Are privacy concerns still relevant? Revisiting consumer behaviour in omnichannel retailing

open access: yes, 2020
Omnichannel retailing is a new retail norm that focuses on providing a seamless interaction between retailers and consumers. Although the effect of omnichannel retailing on business is increasingly recognised, privacy concerns remain a subject of debate ...
Liu, Y   +4 more
core   +1 more source

The Impact of Omnichannel Customer Experience Consistency: A Study Based on Customer Journey Perspective

open access: yesJournal of Theoretical and Applied Electronic Commerce Research
Although customer experience consistency contributes to omnichannel business success, few studies have investigated the influence of omnichannel customer experience consistency from the perspective of the customer journey.
Wei Gao, Ning Jiang, Qingqing Guo
doaj   +1 more source

Omnichannel pirkėjų elgsenos Azerbaidžane tyrimas. [PDF]

open access: yes, 2021
In this study, an analysis of the factors that drive the intention of the buyer in the omnichannel approach in Azerbaijan was carried out. Also the literature analysis was carried out to review the main concepts of Omnichannel approach from business ...
Jamalov, Murad,
core  

Omnichannel eCommerce Application

open access: yes, 2023
This document is about the practices and beliefs on the technological innovation process in the power of Omnichannel Retail eCommerce Application. The article will discuss the essential characteristics of an Omnichannel Retail electronic store for the ...
Ronald Valledor Gomeseria
core   +1 more source

omnichannel tradе [PDF]

open access: yes, 2017
The article considers the main trends, problems and prospects for the development of omnichannel trade in the world and Ukrainian retail. The concepts of mono-, multi- and omnichannel trade are studied; attention is focused on their comparative ...
Lisitsa, Viktoriia   +1 more
core   +1 more source

Effect of Omnichannel Implementation on Service Quality, Customer Satisfaction, and Perceived Value in Indonesian Restaurant

open access: yesIndonesian Journal of Business and Entrepreneurship
Omnichannel in restaurants provides ordering methods through various integrated channels. Customers can place orders using an online platform without waiting for a waiter from a restaurant to help them.
Yudhistira Qasthari Putra, Nurdin Sobari
doaj   +1 more source

Home - About - Disclaimer - Privacy