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Telecommunication operator’s transition to the omnichannel architecture [PDF]
Сучасний стан наукових досліджень та технологій в промисловостіThe subject matter of the article is the omnichannel architecture of information systems of telecom operators, functional requirements for it and the processes of transformation from multichannel to omnichannel architecture. The goal is to elaborate the
Леонід Смідович +2 more
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Omnichannel marketing strategy [PDF]
Вестник университета, 2019 Scientific and practical problem, associated with the organization of longterm mutually beneficial relations between the seller and the buyer based on digital marketing has been examined. The concepts of the marketing channel as a single channel of sales,
V. I. Aleshnikova +2 more
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, 2022 The widespread diffusion of digital technologies along with evolving consumer behaviors and requirements have fostered the emergence of omnichannel businesses, i.e., firms that can exploit integrated processes and information systems to realize a ...
Trenz, Manuel, Lehrer, Christiane
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Generational Differences in Omnichannel Experience: Rising New Segment: Gen Z [PDF]
, 2020 Marketplaces are changing, and customers are demanding improved experiences where they want, how they want, and when they want. The omnichannel concept is perceived as an evolution of multichannel retailing, which implies a blurring division between the ...
Bilge Baykal, Baykal B.
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Omnichannel marketing and beacon technologies: experience and prospects in Europe
Управление, 2021 The article presents the main results obtained from the use of Omnichannel marketing strategy and Beacon technologies in the field of European trade, determines by the difference between multichannel and omnichannel marketing strategies.
A. A. Sazonov, M. V. Sazonova
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Exploring the Role of Omnichannel Retailing Technologies: Future Research Directions
, 2023 Technological advances allow the development of an omnichannel strategy to create a seamless experience for customers. This study has adopted a systematic literature review approach to examine, synthesise and extend a body of literature in the area of ...
Mojtaba Barari +7 more
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Journal of Theoretical and Applied Electronic Commerce Research, 2022 Omnichannel as a strategy has long been associated with retailing, but service-based organizations have been increasingly embracing it with the help of digital technologies.
Carmen Gerea, Valeria Herskovic
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How Does Anxiety Affect the Relationship between the Customer and the Omnichannel Systems?
Journal of Theoretical and Applied Electronic Commerce Research, 2023 Omnichannel is not just a marketing, e-commerce, or customer support buzzword. This future customer engagement platform helps businesses communicate with customers through centralized channels on a smart interface.
Bui Thanh Khoa, Tran Trong Huynh
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Journal of Consumer Sciences, 2023 Young consumers prefer to switch shopping channels freely for optimal shopping results and experiences. To meet these changing needs, retailers have begun implementing an omnichannel retail strategy that integrates their various shopping channels to ...
Jay Sang Ryu +2 more
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Omnichannel Management in a B2B context: Concept, research agenda and bibliometric review
International Journal of Industrial Engineering and Management, 2021 The COVID-19 pandemic has driven increases in the provision of services through digital channels, even by more traditional companies. An Omnichannel model of service provision poses new management challenges for companies.
Javier Alonso-Garcia +2 more
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