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The domain of omnichannel in marketing: approaches and scopes of research
Економіка, управління та адміністрування, 2023 The emergence of omnichannel is regarded as a direct consequence of digitalization. The first studies of omnichannel occurred in the retail sector, but today there is an increasing interest in omnichannel in other services, such as tourism, the ...
I.V.
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Cross-Channel Behavior in Indonesia: Are Omnichannel Shoppers More Loyal than Multichannel Shoppers?
Binus Business Review, 2022 The retail industry in Indonesia is still in the transition phase from multichannel to omnichannel. Hence, the behavior of shoppers is divided into two broad categories, namely multichannel and omnichannel shoppers.
Annetta Gunawan +3 more
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Omnichannel Banking Economy [PDF]
Risks, 2019 In modern market conditions, customers who purchase banking products require a high level of service. In particular, they require continuous real-time service with the ability to instantly “switch” between service channels. The article analyzed the economic component of the omnichannel sales management system in banking.
Vasiliev, Sergey A., Serov, Eugene R.
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Journal of Theoretical and Applied Electronic Commerce Research, 2021 Omnichannel retailing and sustainability are two important challenges for the fast fashion industry. However, the sustainable behavior of fast fashion consumers in an omnichannel environment has not received much attention from researchers.
Peng Shao, Hermann Lassleben
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Omnichannel marketing and beacon technologies: experience and prospects in Europe
Управление, 2021 The article presents the main results obtained from the use of Omnichannel marketing strategy and Beacon technologies in the field of European trade, determines by the difference between multichannel and omnichannel marketing strategies.
A. A. Sazonov, M. V. Sazonova
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Digital Marketing for Sustainable Growth: Business Models and Online Campaigns Using Sustainable Strategies [PDF]
, 2020 t: In recent years, digital marketing has transformed the way in which companies communicate with their customers around the world. The increase in the use of social networks and how users communicate with companies on the Internet has given rise to ...
Palos Sánchez, Pedro Ramiro +2 more
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Journal of Theoretical and Applied Electronic Commerce Research, 2022 Omnichannel as a strategy has long been associated with retailing, but service-based organizations have been increasingly embracing it with the help of digital technologies.
Carmen Gerea, Valeria Herskovic
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Omni-channel retailing: propositions, examples and solutions [PDF]
, 2018 Customers are not passive agents, but intrinsic to the value creation process. Because retailers are the customer’s link to the marketplace they are uniquely placed to develop value co-creation opportunities that give themselves a strategic advantage ...
Saarijärvi, Hannu +2 more
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How Does Anxiety Affect the Relationship between the Customer and the Omnichannel Systems?
Journal of Theoretical and Applied Electronic Commerce Research, 2023 Omnichannel is not just a marketing, e-commerce, or customer support buzzword. This future customer engagement platform helps businesses communicate with customers through centralized channels on a smart interface.
Bui Thanh Khoa, Tran Trong Huynh
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A systematic literature review of the use of social media for business process management [PDF]
, 2018 In today’s expansion of new technologies, innovation is found necessary for organizations to be up to date with the latest management trends. Although organizations are increasingly using new technologies, opportunities still exist to achieve the ...
A Looy Van +18 more
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