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What Drives Consumers' Breakfast Food Choices? Case Study in South Africa-A Multiethnic Middle-Income Country. [PDF]
Rehm CD +6 more
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Exploratory Studies on the Potential Health Benefits of Spices and Herbs. [PDF]
Johnson GH.
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Children as consumers: A review
Journal of the Academy of Marketing Science, 1979Can children be characterized as consumers? This question appears to linger in the minds of consumer advocates and regulation agency members. An answer is attempted here through a review of some basic findings about the consumer behaviour of children.
James U Mcneal
exaly +2 more sources
Taiwanese Children as Consumers
European Journal of Marketing, 1990Driven by the needs of global marketers, a new programme is assessing the beginnings of consumer behaviour among young people of all industrialised nations of the world. The initial effort reported here was a study conducted among Taiwanese children. It measured the children′s income, savings, expenditures, frequency of store visits for purchasing, and
James U Mcneal
exaly +2 more sources
Learning the Consumer Role: Children as Consumers
Reference Services Review, 1998The consumer role may be divided among three persons: the decision maker who decides on the need for the good or service, the purchaser who buys the good or service, and the ultimate user who consumes the good or service. Children, especially those ages three to 18, have been studied and considered as a potential consumer market since the mid‐1950s. In
Tomasita M. Chandler +1 more
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2017
Commercial marketing to children is by no means a new phenomenon. Indeed, historical studies show that children have been a key focus of interest at least since the inception of modern mass marketing. This chapter provides a critical account of contemporary debates about children and consumer culture.
David Buckingham, Vebjørg Tingstad
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Commercial marketing to children is by no means a new phenomenon. Indeed, historical studies show that children have been a key focus of interest at least since the inception of modern mass marketing. This chapter provides a critical account of contemporary debates about children and consumer culture.
David Buckingham, Vebjørg Tingstad
openaire +1 more source

