Results 261 to 270 of about 553,451 (313)
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2017
Commercial marketing to children is by no means a new phenomenon. Indeed, historical studies show that children have been a key focus of interest at least since the inception of modern mass marketing. This chapter provides a critical account of contemporary debates about children and consumer culture.
David Buckingham, Vebjørg Tingstad
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Commercial marketing to children is by no means a new phenomenon. Indeed, historical studies show that children have been a key focus of interest at least since the inception of modern mass marketing. This chapter provides a critical account of contemporary debates about children and consumer culture.
David Buckingham, Vebjørg Tingstad
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Children as consumers: A review
Journal of the Academy of Marketing Science, 1979Can children be characterized as consumers? This question appears to linger in the minds of consumer advocates and regulation agency members. An answer is attempted here through a review of some basic findings about the consumer behaviour of children.
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2019
Media consuption is a term in “sociology” that describes the individuals that organize information on the basis of the use of produced goods, rather than on the axis of services and production. Mediums that fall under the scope of media consumption include radio, television, computer, mobile phones, newspaper, and magazine formats.
Bahadir Köksalan +2 more
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Media consuption is a term in “sociology” that describes the individuals that organize information on the basis of the use of produced goods, rather than on the axis of services and production. Mediums that fall under the scope of media consumption include radio, television, computer, mobile phones, newspaper, and magazine formats.
Bahadir Köksalan +2 more
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2018
Children and young people have become fully functioning consumers and their lives are inherently connected to this. This is reflected in how children spend their free time, but also in the educational environments for children and young people. In this contribution, I will not focus on the issue of whether the commercialisation of the children’s world ...
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Children and young people have become fully functioning consumers and their lives are inherently connected to this. This is reflected in how children spend their free time, but also in the educational environments for children and young people. In this contribution, I will not focus on the issue of whether the commercialisation of the children’s world ...
openaire +1 more source
Consumable Reading and Children's Literature
2022Consumable Reading and Children's Literature explores how multisensory experiences enhance early childhood literacy practices through material and sensory interactions. Embodied engagements that focus on the gustatory experience and, in particular, the sense of taste are investigated by studying food-related narratives.
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Children as Consumers: Advertising and Marketing
The Future of Children, 2008Marketing and advertising support the U.S. economy by promoting the sale of goods and services to consumers, both adults and children. Sandra Calvert addresses product marketing to children and shows that although marketers have targeted children for decades, two recent trends have increased their interest in child consumers.
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Consumer behaviours: Teaching children to save energy
Nature Energy, 2016Energy-saving programmes are increasingly targeted at children to encourage household energy conservation. A study involving the assignment of energy-saving interventions to Girl Scouts shows that a child-focused intervention can improve energy-saving behaviours among children and their parents.
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Recent progress in the treatment of cancer in children
Ca-A Cancer Journal for Clinicians, 2021Theodore W Laetsch
exaly