PENGARUH CITRA MEREK DAN KUALITAS PRODUK TERHADAP MINAT BELI KONSUMEN PORKBALL
Jurnal Performa, 2018 Penelitian ini bertujuan untuk mengetahui pengaruh citra merek dan kualitas produk terhadap minat beli produk Porkball. Variabel yang diteliti dalam penelitian ini adalah variabel citra merek (X1) dan variabel kualitas produk (X2).
Daniel Adhi Satria, Helena Sidharta
doaj +1 more source
Jurnal Bina Manajemen, 2021 The very high growth of smartphone users in Indonesia makes companies that issue smartphone products have to try to be the best among other smartphone companies. Currently, OPPO is in second place in the smartphone market share in Indonesia in the second quarter of 2019.
Yenny Lego, Hannes Widjaya
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Pengaruh Kesadaran Merek dan Citra Merek terhadap Loyalitas Merek Serta Implikasinya pada Minat Beli Ulang [PDF]
, 2023 Peneltian ini dilakukan untuk megetahui pengaruh Kesadaran Merek dan Citra Merek terhadap Loyalitas Merek serta Implikasinya pada Minat Beli Ulang konsumen Gerai Gudang Digital Yogyakarta dangan sampel 69 responden yang diambil dengan purposive sampling ...
Sadeli, Sadeli +2 more
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KETERLIBATAN PRODUK DAN PENGETAHUAN PRODUK YANG DIMEDIASI OLEH CITRA MEREK TERHADAP NIAT BELI MOBIL MEREK TOYOTA DI KOTA PAYAKUMBUH [PDF]
, 2020 Penelitian ini bertujuan untuk menganalisa bagaimana Keterlibatan Produk dan Pengetahuan Produk yang dimediasi oleh Citra Merek terhadap Niat Pembelian Mobil Merek Toyota di Kota Payakumbuh.
Widya, Citra Aini
core
Analisis Pengaruh Citra Merek Produk, Harga dan Promosi Terhadap Keputusan Pembelian pada Konsumen Teeqha Online Shop [PDF]
, 2013 Today, the world’s business grows and develops rapidly. The same is true to marketing which also grows and develops over time. In order to meet the need, a company is required to be able to plan a strategy in marketing a product which meets consumers ...
Nainggolan, Juliyanti Sri Kartika
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Almana: Jurnal Manajemen dan Bisnis, 2019 Metode yang digunakan dalam penelitian ini adalah metode deskriptif dan metode verifikatif. Variabel bebas adalah Kualitas Pelayanan sedangkan variabel terikat adalah Kepuasan Nasabah dan Citra Merek.
Eka Khaerull Fakhmy
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ANALISIS IDENTITAS MEREK, LOYALITAS MEREK, CITRA MEREK, DAN KEPERCAYAAN MEREK TOYOTA
Jurnal Manajemen Pemasaran, 2018 Consumer needs in vehicles is increasing, it triggers any car companies to create great brand identity in order to gain brand trust from consumen. Perception of brand from consumen is affect to gain brand trust which is have great deal to brand loyalty. This research is aiming to analyze the influence of brand identity on brand loyalty with brand image
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Pengaruh Aktivitas Pemasaran Media Sosial Terhadap Kesadaran Merek, Citra Merek, dan Loyalitas Merek Avoskin [PDF]
, 2023 Penelitian ini dibuat untuk menguji pengaruh aktivitas pemasaran media sosial terhadap kesadaran merek, citra merek, dan loyalitas merek. Objek pada penelitian ini adalah Avoskin.
Wardhana, Harja
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PERANAN KOMUNIKASI PEMASARAN, CITRA MEREK DAN KEPERCAYAAN MEREK TERHADAP KESETIAAN MEREK
, 2021 The retail business that continues to grow requires every company engaged in the retail sector to always carry out various strategies in order to expand market coverage and the number of customers. The existence of a number of loyal customers can ensure the survival of the company so that it must be continuously worked on and improved for the progress ...
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Pengaruh Desain Kemasan, Positioning Merek Dan Kekuatan Merek Terhadap Citra Merek
Jurnal Ilmiah Manajemen Kesatuan, 2018 The purpose of this study were (1) to acquire the influence of packaging design to the brand image Teh Gelas, (2) to know how the influence of brand positioning to the brand image Teh Gelas, (3) to know how the influence of the strength of the brand to the brand image Teh Gelas, and (4) to find out how the effect of packaging design, brand positioning ...
Adi S Widjojo, Eva V
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