Results 91 to 100 of about 29,131 (257)

The Influence of Celebrity Endorser and Brand Image on Erigo Purchase Decisions in Surabaya

Indonesian Interdisciplinary Journal of Sharia Economics
This research aims to explore the influence of celebrity endorsers and brand image on Erigo's purchasing decisions in the city of Surabaya. In this case, celebrity endorsers and brand image are considered important in increasing purchasing decisions for
Calvin Rajagukguk, Ugy Soebiantoro
doaj   +1 more source

Strategies for branding the city of Gaborone as a tourist destination. [PDF]

African Journal of Hospitality, Tourism and Leisure, 2018
City branding is a 21st century phenomenon that has been enthusiastically embraced by cities in high income countries. In emerging markets or developing countries city branding has not received much enthusiasm for arguably varying reasons.
Mr L Sigwele, Prof JJ Prinsloo, Prof TG Pelser   +2 more
doaj  

The Price of Precision: A Critical Review of Molecular Diagnostics in Glioma, From Guidelines to Global Disparities

Annals of Clinical and Translational Neurology, EarlyView.
ABSTRACT Gliomas have undergone a profound redefinition over the past decade, transitioning from morphology‐based entities to biologically coherent diseases defined by molecular alterations. The 2021 WHO Classification of Tumors of the Central Nervous System and its 2022 update formalize this shift, establishing integrated diagnosis as the global ...
Maria Guarnaccia, Sebastiano Cavallaro
wiley   +1 more source

The Role of Storytelling, E-WOM, and Brand Experience in Shaping Brand Engagement and Brand Equity Among Generation Z Consumers

Jurnal Ecogen
This study examines the influence of storytelling, electronic word of mouth (e-WOM), and brand experience on brand engagement and their subsequent impact on brand equity among Generation Z consumers of Skintific skincare products in Malang City.
Vivi Armanda, Nur-Laili
doaj   +1 more source

Evaluation of Dried Plasma Spot‐Based Quantification of Glial Fibrillary Acidic Protein as a Disease‐Associated Biomarker in Neuromyelitis Optica Spectrum Disorder

Annals of Clinical and Translational Neurology, EarlyView.
ABSTRACT Objective To evaluate the diagnostic accuracy of glial fibrillary acidic protein (GFAP) measured in dried plasma spots versus conventional plasma‐ and serum‐GFAP testing for assessment of disease severity in aquaporin‐4 immunoglobulin G–positive neuromyelitis optica spectrum disorder (AQP4‐IgG+ NMOSD).
Felix Wohlrab, Evelyn Alvarez, Roua Hamdi, Bingqing Zhang, Hayeun Ji, Niyati Jhaveri, Patrick Schindler, Pedro Sanchez, Pia S. Sperber, Tanja Schmitz‐Hübsch, Frederike C. Oertel, Nisa Vorasoot, Najib Kissani, Falko Böhringer, Jens Kuhle, Anne‐Katrin Pröbstel, Xiao‐Jun Ma, Péter Körtvelyessy, Patrick Waters, Friedemann Paul   +19 more
wiley   +1 more source

Immune Checkpoint Inhibitor–Related Myositis and Associated Triad Overlap Syndrome

Arthritis Care &Research, EarlyView.
Objective Immune checkpoint inhibitor (ICI) myositis is a rare but a highly morbid condition, particularly with the ICI myositis triad syndrome of myositis, myocarditis, and myasthenia gravis. We report the clinical characteristics of ICI myositis and all‐cause mortality in these patients.
Selene Rubino, Grant W. Cannon, Brian C. Sauer, Jorge Rojas, Gregory J. Stoddard, Gary A. Kunkel, Jessica A. Walsh, Bryant R. England, Joshua F. Baker, Tawnie J. Braaten   +9 more
wiley   +1 more source

The Role of Future Generations in Place Branding: The Case of Huelva City

Politics and Governance
The process of creating place brands must position the citizen at the center of the debate. The City Council of Huelva, a city in Southern Spain with a population of 142,538 inhabitants, promoted a territorial brand in 2022 in order to seek a new ...
Xavier Ginesta, F. J. Cristòfol, Jordi de San Eugenio, Javier Martínez-Navarro   +3 more
doaj   +1 more source

Prevalence of Systemic Lupus Erythematosus in Australia, 2010–2022: A Population‐Based Study Using Linked National Administrative Health Data

Arthritis Care &Research, EarlyView.
Objective Systemic lupus erythematosus (SLE) is a heterogenous inflammatory condition with widely varying global prevalence estimates. The frequency of SLE in the general population of Australia has been reported to be notably lower than contemporary estimates in countries such as the United States or United Kingdom, at 19 to 39 per 100,000 as opposed ...
Lucinda Roper, Rachel Black, Joanna Tieu, Winnie Chen, Matthew Parker, Catherine Hill, Natasha Nassar, Mandana Nikpour   +7 more
wiley   +1 more source

Side effects of city branding: differences in brand image and loyalty factors from the perspective of residents in 21 Japanese cities

Urban, Planning and Transport Research
The literature on city branding has two main shortcomings. First, each related factor is evaluated individually, resulting in an insufficiently comprehensive evaluation.
Takumi Kato, Ryosuke Ikeda, Masaki Koizumi   +2 more
doaj   +1 more source

City Branding and the Tourist Gaze: City Branding for Tourism Development

European Journal of Social Science Education and Research, 2018
Abstract For many years now the topic of city branding has gained a significant interest in both the academics and policy maker’s specified fields. As many cities tend to compete globally in attracting tourism, investment or talents, the concepts of brand strategy has been increasingly adopted from the commercial filed and has been applied to the ...
openaire   +2 more sources