Results 101 to 110 of about 74,373 (314)
Agribusiness, EarlyView.ABSTRACT Using a lab‐in‐the‐field experiment, we investigate how providing information about food miles and pesticide residue influences willingness to pay (WTP) for potatoes among 407 shoppers in Taiwan, split between a supermarket and a farmers market.
Chiu‐Lin Huang +3 more
wiley +1 more source
The Marketing Philosophy and Challenges for the New Millennium [PDF]
The world has changed a lot during this millennium and it still keeps changing. For this reason it sounds logical, that together with these changes marketing faces a lot of challenges which need to be overcome.
Dainora GRUNDEY
core
Effect of KOLs’ persuasiveness on impulsive buying behaviors: live streaming commerce
Cogent Business & ManagementThis study applies the Stimulus-Organism-Response (S-O-R) to clarify how the characteristics of Key Opinion Leaders (KOLs) in live streaming commerce affect impulsive buying behavior.
Mai Dong Tran +5 more
doaj +1 more source
Trump Tariffs 2.0: Assessing the Impacts on US Distilled Spirits Imports
Agribusiness, EarlyView.ABSTRACT The proposed 25% tariff on Mexico and Canada could have significant repercussions on US imports of distilled spirits. This study estimates US import demand across various spirit categories (e.g., tequila, whiskey) and assesses the potential impact of the proposed tariff.
Andrew Muhammad
wiley +1 more source
Food Tastes in the United States: Convergence or Divergence?
Agribusiness, EarlyView.ABSTRACT This study investigates how food consumption tastes have changed in recent decades across the United States. Using NielsenIQ data for over 77 million transactions, there is evidence of divergence in food tastes across regions from 2007 to 2016 and across households of different income, education, and race/ethnicity groups.
Michael DeDad
wiley +1 more source
City marketing: Ogre city example
, 2020 Bakalaura darba tēma ir “Pilsētas mārketings: Ogres pilsētas piemērs” Darba mērķis ir noskaidrot, vai un kā Ogres pilsētas mārketinga aktivitātes iespaido īstenotā administratīvi teritoriālā reforma, un kā to vērtē pilsētas iedzīvotāji un pilsētas viesi.
Gutāne, Elīna
core
, 2018 City branding literature discounts the nonmarketer-controlled aspects of city brand meaning co-creation as part of everyday, sociocultural meaning-making.
Perkins, Helen +8 more
core +1 more source
Agribusiness, EarlyView.ABSTRACT Farmers markets provide a direct‐to‐consumer marketing path for farmers and small businesses, facilitating customer discovery and product refinement. This paper explores farmers markets as a business incubator, with a focus on beginning vendors and resilience to a shock, namely, COVID‐19 market restrictions.
Mallory L. Rahe +2 more
wiley +1 more source
Who Are the Consumers of European Farmers' Markets? A Cross‐Country Analysis
Agribusiness, EarlyView.ABSTRACT With substantial growth in the number of farmers' markets (FMs) in developed countries, the number of consumers visiting FMs is also increasing. This study comparatively assesses the consumers of FMs in three European countries where FMs traditionally play a distinctive role in food supply chains.
Áron Török +6 more
wiley +1 more source
Material footprint, economic growth, and climate change in emerging Southeast Asian markets
Cogent Economics & FinanceThe trade-off between environmental degradation and economic growth is occurring at various global scales due to the use of non-renewable energy. In developed countries, the majority of this issue has been the focus of research and attention.
Thi Thuy Hang Le, Nga Thi Hang Phan
doaj +1 more source