Is City Marketing Opposed to Urban Planning? The Elaboration of a Pilot City Marketing Plan for the Case of Nea Ionia, Magnesia, Greece [PDF]
The role of city marketing has been increasingly important in Europe. Today it has become a necessity with regard to the processes of global competition of cities, tourist attraction, urban management, city branding and urban governance.
Alex Deffner, Theodoros Metaxas
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Pengaruh Internet Marketing, Brand Awareness, Dan Wom Communication Terhadap Keputusan Pembelian Produk Spa Bali Alus [PDF]
, 2017 The purpose of this study is to discuss the influence of internet marketing, brand awareness, and word of mouth communication to the purchase decision of SPA Bali Alus products in Denpasar City. This research was conducted by distributing questionnaires.
Dewi, N. N. (Ni), Warmika, I. G. (I)
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Agribusiness, EarlyView.ABSTRACT Sustainability labels can help support consumers select more socially and environmentally friendly options, thereby enhancing returns for conscientious producers and promoting the transition to a more sustainable food system. However, consumer confusion regarding labels' meaning undermines their effectiveness.
Monika Hartmann +4 more
wiley +1 more source
VIENNA`S BRANDING STATEGY. GOOD PRACTICES FOR BUCHAREST`S STRATEGIC DEVELOPMENT [PDF]
The study presents the key elements of the branding strategy applied by Vienna and the main target markets and the quantitative and qualitative effects, with an emphasis on the target group consisting of Romanian tourists, which is a priority market for ...
Ruxandra Irina POPESCU
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Strategi Pemasaran Politik Calon Legislatif Partai Kebangkitan Bangsa Dalam Pemilu Legislatif 2014 Pada PKB Kota Semarang [PDF]
, 2015 ION On the implementation of legislative general election in 2014, each candidate legislature was expected to maximize his political marketing strategies alone.
Astuti, P. (Puji) +2 more
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Agribusiness, EarlyView.ABSTRACT Native plants offer a variety of aesthetic (e.g., fall colour, fruit, flowers) and functional benefits (e.g., pollinator friendly, wildlife friendly, water management). How these benefits influence consumer choice and perceived value of native versus introduced plants is not well understood.
Alicia Rihn +3 more
wiley +1 more source
Cogent Economics & FinanceAs one of the Emerging and Growth-Leading Economies (EAGLES), Vietnam is maintaining rapid economic development at the cost of environmental degradation.
My-Linh Thi Nguyen, Thi Lam Ho
doaj +1 more source
Is it all about Money? A Randomized Evaluations of the Impact of Insurance Literacy and Marketing Treatments on the Demand for Health Microinsurance in Senegal [PDF]
In Senegal mutual health organizations (MHOs) have been present in the greater region of Thiès for years. Despite their benefits, in some areas there remain low take-up rates.
BONAN Jacopo +3 more
core +1 more source
Agribusiness, EarlyView.ABSTRACT The Mekong Delta (MKD), Vietnam has achieved high rice productivity through rapid intensification. However, this progress has led to environmental degradation and adverse economic and health effects. To mitigate these challenges, sustainable agricultural practices (SAPs) have been promoted.
Nguyen Thi Thu Hien +5 more
wiley +1 more source
Is it all about Money? A Randomized Evaluation of the Impact of Insurance Literacy and Marketing Treatments on the Demand for Health Microinsurance in Senegal [PDF]
In Senegal mutual health organizations (MHOs) have been present in the greater region of Thiès for years. Despite their benefits, in some areas there remain low take-up rates.
Jacopo Bonan +3 more
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