Results 91 to 100 of about 37,031 (267)

Quantifying Consumer Tradeoffs Across Firm‐Level Strategic Positioning Dimensions: Evidence from US Craft Beer Consumers

open access: yesAgribusiness, EarlyView.
ABSTRACT Strategic positioning becomes increasingly important as markets mature, particularly in consumer‐facing industries that offer similar products, experiential cues, and values‐based messages. This study offers a conceptual model to examine the strategic positioning factors that motivate consumers to visit one local business over another before ...
Aaron J. Staples   +2 more
wiley   +1 more source

The marketing management of cities and metropolitan areas: from product orientation to marketing orientation

open access: yesManagement Letters/Cuadernos de Gestión, 2003
The application of marketing principles in the administration of cities has been usually reduced to the use of the communication tools to try to diffuse the city’s image among the different target publics.
PEDRO MANUEL GÓMEZ RODRÍGUEZ
doaj  

The Influence of Common Language on the Trade of Wheat and Bakery Products

open access: yesAgribusiness, EarlyView.
ABSTRACT This study examines whether sharing a common official language increases the probability that two countries engage in bilateral trade of wheat and bakery products. Using a binary choice framework applied to 54,780 country‐pair observations for 2023, probit and logit models of the extensive margin of trade are estimated, with a focus on whether
Felipe Durães do Nascimento Monteiro Barbosa   +1 more
wiley   +1 more source

Large Language Model‐Based Chatbots in Higher Education

open access: yesAdvanced Intelligent Systems, Volume 7, Issue 3, March 2025.
The use of large language models (LLMs) in higher education can facilitate personalized learning experiences, advance asynchronized learning, and support instructors, students, and researchers across diverse fields. The development of regulations and guidelines that address ethical and legal issues is essential to ensure safe and responsible adaptation
Defne Yigci   +4 more
wiley   +1 more source

AI‐Assisted IoT‐Enabled ECG Monitoring: Integrating Foundational and Generative AI Tools for Sustainable Smart Healthcare—Recent Trends

open access: yesAI &Innovation, EarlyView.
ABSTRACT The rapid evolution of the Internet of Things (IoT) has significantly advanced the field of electrocardiogram (ECG) monitoring, enabling real‐time, remote, and patient‐centric cardiac care. This paper presents a comprehensive survey of AI assisted IoT‐based ECG monitoring systems, focusing on the integration of emerging technologies such as ...
Amrita Choudhury   +2 more
wiley   +1 more source

Investigating tourist metaverse technology acceptance and behavioral intention for the impact on sustainable development in Antao Handicraft ICH Town

open access: yesDiscover Sustainability
As handicraft intangible cultural Heritage (ICH) tourism faces increasing technological and environmental challenges, understanding how metaverse technology (MT) influences tourism destination sustainability becomes critical.
Li Wang, Shan Shan Liu, YuanHao Qin
doaj   +1 more source

Material footprint, economic growth, and climate change in emerging Southeast Asian markets

open access: yesCogent Economics & Finance
The trade-off between environmental degradation and economic growth is occurring at various global scales due to the use of non-renewable energy. In developed countries, the majority of this issue has been the focus of research and attention.
Thi Thuy Hang Le, Nga Thi Hang Phan
doaj   +1 more source

Uncovering renewable energy policy impact channels on land values, the local farm structure, and farmland heterogeneity

open access: yesAmerican Journal of Agricultural Economics, EarlyView.
Abstract Germany's Renewable Energy Sources Act (REA), enacted in 2000 and subsequently amended, subsidized national renewable energy production with fixed feed‐in tariffs for renewable energy sources (RE) from wind, solar, and biogas. Empirical studies suggest that the policy was creating windfall effects for landowners and attribute farmland use ...
Lars Isenhardt   +6 more
wiley   +1 more source

Food insecurity and unemployment among immigrants in the United States

open access: yesAmerican Journal of Agricultural Economics, EarlyView.
Abstract Immigrants can be more vulnerable to economic downturns and, during periods of economic hardship, more likely to experience food insecurity compared to natives. This study examines the differential effect of the unemployment rate on the probability of being food insecure among diverse groups of immigrant households relative to natives in the ...
Siwen Zhou   +3 more
wiley   +1 more source

City marketing in U.S. smart cities: A comparative study

open access: yesSmart Cities and Regional Development Journal
Objectives This article investigates the city marketing strategies employed by selected U.S. Smart Cities, with the aim of understanding how they promote themselves to attract new residents, firms, investors and visitors.
Stefano CARBONI   +2 more
doaj   +1 more source

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