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A study on the effects of marketing communication using integrated marketing communication [PDF]
Management Science Letters, 2014 Integrated Marketing Communication (IMC) is one of the needed concepts in competitive edge. IMC is defined as a cross functional process for creating and nourishing profitable relationships with customers and other stakeholders by strategically ...
Solmaz Sellahvarzi +2 more
doaj +3 more sources
Integrated Marketing Communication in Project Activities
Tehnički Glasnik, 2021 The paper deals with integrated marketing applied in project activities. The reason for this is the fact that such activities should refine their offer with a supplement in the project documentation but in the means of a different approach to the market.
Krešimir Lacković +2 more
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Creating employee-based brand equity through integrated marketing communication and social media adoption: Indonesian private universities [PDF]
International Journal of Data and Network Science, 2023 The study employed a quantitative method to investigate the association between social media adoption, integrated marketing communication, and employee-based brand equity for 34 private universities in Jakarta, Indonesia.
Wenny Candra Mandagie +1 more
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The evolution of marketing communication
Communicare, 2022 Marketing communication is not a new phenomenon. Communication has been part of the marketing process for as long as people have exchanged goods. However, the advent of technology and research, among other reasons, has made the marketing communication ...
Dalmé Mulder
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Integrated Marketing Communication (IMC) and the role of Public Relations (PR) therein
Communicare, 2022 This study determines the role of public relations as a marketing communication function in University X’s integrated marketing communication approach. The research topic was selected for numerous reasons.
Ilse Niemann-Struwig +2 more
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Ease of use, security concerns and attitudes as antecedents of customer satisfaction in ATM banking [PDF]
Banks and Bank Systems, 2016 This study examines the influence of ease of use, security concerns and attitudes on South African consumers’ satisfaction with ATM banking services. Participants of the study were solicited through electronic mailing list of ATM users in South Africa ...
Hilda Bongazana Dondolo +1 more
doaj +1 more source
Exploring motives behind Generation Y’s smartphone purchase [PDF]
Problems and Perspectives in Management, 2018 Considering the increase in smartphones, it becomes important to understand why people buy them. The purpose of this paper is to examine Generation Y’s motives behind smartphone purchases. The study made use of a qualitative research paradigm.
Nkosivile Welcome Madinga +1 more
doaj +1 more source
Profetik, 2021 . The development of information and communication technology has now had a major impact on the industrial world in Indonesia. Changes in the industrial model towards digital have a major influence on marketing activities carried out by companies so that
Baharudin Noveriyanto +1 more
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Integrating exhibit marketing into integrated marketing communications [PDF]
Journal of Consumer Marketing, 2006 PurposeThe purpose of this paper is to explore developments in the field of integrated marketing communication and the changing relevance of its component processes that have implications for marketing managers.Design/methodology/approachThe paper integrates concepts including a range of recently published (1993‐2005) theoretical works, practitioner ...
Dennis A. Pitta +2 more
openaire +1 more source
مجلة العلوم و آفاق المعارف, 2023 Public relations is constantly increasing, as the need has increased significantly in recent times, and it has become widely used by many institutions and organizations to improve their image among their external audiences, and at the same time ...
sliman bourahla
doaj +1 more source