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Digital marketing strategy in promoting product
Менеджмент та підприємництво: тренди розвитку, 2020 A rapid internet development and its function has become one of the most important technologies in the world since it is very influential for human life.
Imelda Debby Christina +2 more
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International dimensions of the IMC [PDF]
Marketing (Beograd. 1991), 2005 Seems that one of the basic challenge facing marketing organizations today related to shift from traditional functions and operations to the new pattern of the 21st century and the global marketplace. The old traditional models are less and less relevant
Bešlin Marija
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Revista Criterio Libre, 2019 The objective of this article is to categorize the elements of integrated marketing communication, according to the assessments given by university students from Villavicencio - Colombia and Coatzacoalcos - Mexico.
María Cristina Otero Gómez +1 more
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KOMUNIKASI PEMASARAN TERPADU DAN EKUITAS MEREK ALFAMART
Benefit Jurnal Manajemen dan Bisnis, 2016 In past few years, retail business has significantly improved. Company needs marketing strategy to raise their competitiveness and make a good brand equity. One of these strategy that can be used is Integrated Marketing Communication. This study aimed to
Jehuda Ghrahito Hutomo Krussell +1 more
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RevenueThis research adopts a quantitative research type in analyzing the influence of integrated marketing communication, Islamic service quality and complaint handling on customer loyalty with customer satisfaction as an intervening variable.
Nofi Tri Wijayanti, Rifda Nabila
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Optimising publicity: towards a theoretical model
Acta Academica, 2009 Generating a continuous presence in the media and targeting mass audiences with predetermined marketing communication messages in the process does not have to be synonymous with large budget allocations and the advertising dimension of integrated ...
Ndojisile Theys +2 more
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Revista Española de Comunicación en Salud, 2016 Resumen: Las comunicaciones de marketing en el sector de la salud se encuentran ante un reto fundamental: la incorporación de las nuevas tecnologías, la evolución en las actitudes y motivaciones de los públicos y un sustancial cambio del modelo ...
María Galmés-Cerezo +1 more
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Integrated Marketing Communication Tools: Traditional vs. Modern [PDF]
Journal of Emerging Trends in Marketing and Management, 2016 This paper proposes to provide a conceptual framework regarding integrated marketing communication tools modern versus traditional. The results of research performed offer the answer at the question: "Are the communication tools modern completely ...
Oancea, Olimpia +3 more
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Jurnal Kependidikan, 2016 Educational institutions in general public schools rarely use marketing strategies in getting new students. This is due to one of them because the public school when the acceptance of new learners have been flooded with new prospective students, but ...
Kuswantoro Kuswantoro
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Applying the integrated marketing communication approach to recruit and retain African American women. [PDF]
Health Promot Perspect, 2021 Hayes T, Sharma M.
europepmc +1 more source