Results 41 to 50 of about 775,700 (341)

Analysis of The Effectiveness of Integrated Digital Marketing Communication Strategies in Building MSMEs Brand Awareness Through Social Media

Jurnal Sistim Informasi dan Teknologi, 2023
This research aims to analyze the stages of implementing an integrated marketing communications strategy for MSMEs to build brand awareness through Instagram social media. The paradigm used is a constructivist paradigm.
Sulistyo Budi Utomo, Jefri Putri Nugraha, Endang Sri wahyuningsih, Rachmadi Indrapraja, Feliks Anggia Binsar Kristian Panjaitan   +4 more
semanticscholar   +1 more source

Integrated Marketing Communication Practices as the Predictors on University Reputation of Malaysian Private Higher Education Institutions

Studies in Media and Communication
Integrated marketing communication (IMC) has piqued the fascination of both management and marketing specialists since its inception. Thus, it is worthwhile to investigate it in the context of private higher education institutions (PHEIs) as PHEIs ...
Tak Jie Chan, Nurul Aini Mahadi, A. A. Adamu, M. Ng, Asmaul Husna Haris Fadzilah   +4 more
semanticscholar   +1 more source

Kajian Literatur Peran Integrated Marketing Communication (IMC) Dalam Mempertahankan Loyalitas Konsumen

Jurnal Aplikasi Bisnis, 2022
Tujuan dari penelitian ini adalah mengetahui sejauh mana peran Integrated Marketing Communication (IMC) dalam menjaga maupun mempertahankan loyalitas konsumen terhadap suatu produk/merek.
Erlina Safitri, Lina Auliana, Iwan Sukoco, C. Barkah   +3 more
semanticscholar   +1 more source

The integrated marketing communication in digital environment: a case study of local radio in Yogyakarta

The Indonesian Journal of Communication Studies, 2022
The internet and the digitization of media have expanded the ability of mass media to reach the public. Radio is one type of mass media that has developed by utilizing digital technology in the internet era. The development of new technology has expanded
Maulidina Atikah Rachmawati, Subhan Afifi   +1 more
semanticscholar   +1 more source

The Influence of Integrated Marketing Communication, Brand Ambassador on Purchase Decisions through Brand Awareness, and Brand Image as Intervening Variables at Tokopedia in Medan City

International journal of research and review, 2022
This study aims to determine the effect of integrated marketing communication and brand ambassador on purchase decisions through brand awareness and image as intervening variables at Tokopedia in Medan City. This research is associative research.
Dicky Hendi, E. Rini, A. Silalahi
semanticscholar   +1 more source

From outreach to outcome: exploring the impact of integrated marketing communication on the performance of small and medium-sized enterprises

Cogent Business & Management
There is a growing need for small and medium-sized businesses (SMEs) to employ Integrated Marketing Communication (IMC) components to develop a robust brand-focused communications strategy given the present uncertain market circumstances and the ...
Vinod Sharma, Yogesh Mahajan, Manohar Kapse   +2 more
semanticscholar   +1 more source

SYSTEMATIC ANALYSIS OF INTEGRATED MARKETING COMMUNICATION RESEARCH

Jurnal Manajemen Pemasaran, 2022
This study aims to analyze international scientific articles for integrated marketing communication research systematically, both from the perspective of themes, research locations and subjects, as well as the research methods used.
Reza Widhar Pahlevi, Narwanto Nurcahyo
semanticscholar   +1 more source

What Experts Tell about Integrated Marketing Communication for Effective Business Promotion and Sale Strategy

Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE), 2022
The expert’s study about integrated marketing communications for promotion and sales strategies ineffective business activities is the main objective of this study.
Gunawan Widjaja
semanticscholar   +1 more source

Supporting Survivor‐Centered Care Through Digital Health Integration

Pediatric Blood &Cancer, EarlyView.
ABSTRACT Survivors of childhood cancer face barriers to receiving guideline‐based, long‐term follow‐up care. Two digital tools, Passport for Care (PFC) and Cancer SurvivorLink (SurvivorLink), address complementary gaps by enabling tailored survivorship care plan (SCP) generation, updating, storage, and sharing.
Jordan G. Marchak, Rebecca Williamson‐Lewis, Michael O'Connor, Michael Palgon, Yu‐Ra Kim, Michael Schuckenbrock, Paula Edwards, Abraham Mendoza, Anthony Adams, Brian Arriaga‐Solis, Justin Parker, Harry Tinoco‐Giraldo, Jason King, C. Michael Fordis, Karen E. Effinger, Maria Monica Gramatges   +15 more
wiley   +1 more source

Integrated Marketing Communication pada Heri Pemad Management Studi Kasus International ARTJOG MMXIX

Jurnal Tata Kelola Seni, 2020
ABSTRAK Penelitian ini bertujuan menganalisis lebih lanjut penerapan Integrated Marketing Communication pada Festival Seni Rupa Kontemporer Internasional ARTJOG MMXIX yang diselenggarakan oleh Heri Pemad Management (selanjutnya disingkat HPM).
Cut Nailil Muna
doaj   +1 more source