Results 41 to 50 of about 21,642 (253)
EVOLUTION OF THE MAIN MODELS OF INTEGRATED MARKETING COMMUNICATIONS WHO HAVE THE ROLE TO INFLUENCE CONSUMER BUYING BEHAVIOR [PDF]
Analele Universităţii Constantin Brâncuşi din Târgu Jiu : Seria Economie, 2015 The models of integrated marketing communication have become today a very useful tool, that can provide companies a sustainable competitive advantage.
OANCEA OLIMPIA ELENA MIHAELA +1 more
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City Marketing – Bucharest Case Study [PDF]
Journal of Emerging Trends in Marketing and Management, 2021 The current reality of social distancing and isolation brings big cities in front of a new reality. The investigated purpose of the article is to identify recent opportunities and challenges of cities.
Mihai-Ioan ROȘCA +2 more
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Advanced Science, EarlyView.This review identifies current and future directions in abiotic nanostructured catalysts to develop reliable and sustainable glucose fuel cells to power the next generation of bioelectronic devices. ABSTRACT The global rise in incidence of chronic diseases has led to the demand for innovative solutions that help patients manage their conditions with ...
Asghar Niyazi +3 more
wiley +1 more source
Advanced Science, EarlyView.Laser‐induced graphene (LIG) provides a scalable, laser‐direct‐written route to porous graphene architecture with tunable chemistry and defect density. Through heterojunction engineering, catalytic functionalization, and intrinsic self‐heating, LIG achieves highly sensitive and selective detection of NOX, NH3, H2, and humidity, supporting next ...
Md Abu Sayeed Biswas +6 more
wiley +1 more source
Advanced Science, EarlyView.Mesenchymal stromal cells (MSCs) show promise for treating immune‐related disorders through immunomodulation and tissue regeneration. This review gives a brief overview of current clinical approval of MSC therapies. It also discussed how bioengineering, including genetic modification, biomaterial delivery, extracellular vesicles, and iPSC‐derived MSCs,
Sichen Yang +6 more
wiley +1 more source
Advanced Science, EarlyView.Graphical abstract illustrating the transition from global biodiversity ambition to on‐the‐ground implementation of the Kunming–Montreal Global Biodiversity Framework after COP16, highlighting the roles of governments, non‐state actors, scientific knowledge systems, and resource mobilization in achieving transformative biodiversity outcomes.
Susan Enechojo Ogbe +3 more
wiley +1 more source
Advanced Science, EarlyView.Current technologies for spinal cord optogenetic stimulation rely on external power sources and face reliability constraints in freely behaving animals. Here, a fully implantable, battery‐powered optoelectronic device is introduced, enabling operation in any selected environment with wireless recharging for months‐long stimulation.
Shahriar Shalileh +8 more
wiley +1 more source
Optimising publicity: towards a theoretical model
Acta Academica, 2009 Generating a continuous presence in the media and targeting mass audiences with predetermined marketing communication messages in the process does not have to be synonymous with large budget allocations and the advertising dimension of integrated ...
Ndojisile Theys +2 more
doaj +3 more sources
International dimensions of the IMC [PDF]
Marketing (Beograd. 1991), 2005 Seems that one of the basic challenge facing marketing organizations today related to shift from traditional functions and operations to the new pattern of the 21st century and the global marketplace. The old traditional models are less and less relevant
Bešlin Marija
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Revista Criterio Libre, 2019 The objective of this article is to categorize the elements of integrated marketing communication, according to the assessments given by university students from Villavicencio - Colombia and Coatzacoalcos - Mexico.
María Cristina Otero Gómez +1 more
doaj +1 more source