Strategi Komunikasi Pemasaran Produk Smartphone Pada Perusahaan BRP Cellular Group Tulungagung
Jurnal Mediakita, 2022 Integrated Marketing Communication is still very widely used in the business world. The theory is the basis for the running of the activities of a marketing communication activity in a company. This article aims to find out about the Integrated Marketing
Diki Setiawan, Mutrofin
doaj
Implementation of Integrated Marketing Communication in Image of Private Higher Education
Trikonomika, 2017 This study aimed to examine the implementation of integrated marketing communication conducted by private universities in Kuningan Regency and analyze the influence of integrated marketing communication performance which includes advertising, sales ...
Dikdik Harjadi, Dewi Fatmasari
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Conceptualizing “Filter-ing”: Affordances, Context Collapse, and the Social Self Online
International Journal of Communication, 2022 Our article advances filter-ing as a vital affordance to understand how and which aspects of social lives dynamically manifest (or are excluded) from online settings.
Saesha Kini +2 more
doaj
The big advertising idea in integrated marketing communications campaigns (IMC)
Journal of Architecture, Art & Humanistic Science, 2018 The research aims to activate the concept of integration in marketing communication campaigns by integrating a combination of marketing communication tools such as advertising, personal selling, sales promotion, public relations and direct marketing in ...
Tamer Abdel Razek +2 more
doaj +1 more source
USING INTEGRATED MARKETING COMMUNICATION TO CREATE LONGTERM VALUE FOR A SUSTAINABLE ORGANIZATION. CASE STUDY: THE BAKERY INDUSTRY IN ROMANIA [PDF]
Analele Universităţii Constantin Brâncuşi din Târgu Jiu : Seria Economie, 2015 Integrated marketing communication is considered to be a major development domain during the last decennium of the 20th century. Today, consumers use as many information sources as possible, and the value of integrated marketing communication has grown
OANCEA OLIMPIA ELENA MIHAELA
doaj
, 2021 Integrated Marketing Communications in Risk and Crisis Contexts introduces risk and crisis within the context of IMC, the culture centered approach to communicating with multiple publics, and applies the IDEA Model for effective message construction ...
Sellnow Deanna D., +2 more
core
Global Banks Marketing Communication in Jordan: Standardisation or Adaptation – Developing an Effective Integrated Marketing Communication Model to Target the Jordanian Market: A Study of Global Banks in Jordan [PDF]
This research is concerned with international Integrated Marketing Communications (IMC) by global banks targeting a Jordanian audience. The main research question addressed in this work is concerned with adaptation versus standardisation of international
Samawi, Jamil Nazih
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Integrated marketing communication – concepts, practice, new challenges
, 2018 The issue of integrated marketing communication in contemporary research is clearly evolving along with the development of markets, their participants and technologies.
Pluta-Olearnik Mirosława +1 more
core +1 more source
MICRO ENTERPRISE DIGITAL MARKETING STRATEGY USING INSTAGRAM AND WHATSAPP DURING THE COVID-19 PANDEMIC [PDF]
, 2023 This study describes the micro business digital marketing strategy using Instagram and WhatsApp during the COVID-19 pandemic. Indonesia implemented a Large-Scale Social Restriction (PSBB) policy during the COVID-19 pandemic so that many shopping centers ...
Prastiwi, Luciana Retno
core
Generative AI in clinical practice: how should rheumatologists evaluate and monitor emerging tools?
Arthritis Care &Research, Accepted Article.Generative artificial intelligence (AI) is increasingly being used in rheumatology practice, to assist with tasks such as documentation, record summarization, and clinical decision support. Rheumatologists need a practical approach to determining what evidence and oversight each application requires.
Koushan Kouranloo +2 more
wiley +1 more source