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Integrated marketing communications in sport organizations [PDF]

Marketing (Beograd. 1991), 2011
Integrated marketing communications represent the unification of organization's marketing and communication activities. Sports organizations have the emphasized need for effective communication with their environment (the public, the media, advertisers ...
Gašović Milan
doaj   +1 more source

Integrated Marketing Communications

, 2017
Promotion is one of the four major elements of the marketing mix. Therefore, an integrated marketing communications (IMC) strategy consisting of a combination of promotional tools could be an essential element of the businesses’ overall marketing strategy.
Charles Marsh, David W. Guth, Bonnie Poovey Short   +2 more
openaire   +3 more sources

Pengaruh Integrated Marketing Communication Terhadap Citra Perusahaan Ortuseight

TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora, 2023
Business competition between sports brands is very tight. There is intense competition between brands in Indonesia, for this reason each brand creates a strategy for its brand, such as Integrated Marketing Communication (IMC).
Muhammad Haidul Fikri, Sa’diyah El Adawiyah   +1 more
semanticscholar   +1 more source

BPR Siwi Sedana Marketing Communication Strategy in Attracting Customers in the Era of the Covid-19 Pandemic

Journal of Communication Studies and Society, 2022
This study discusses the marketing communication strategy at BPR Siwi Sedana during the covid-19 pandemic. As a BPR that has worked for 30 (thirty) years, BPR Siwi Sedana can attract customers and continue to exist in the current pandemic era. This study
Dewa Ayu Trisna Adhiswari Wedagama, Komang Ayu Eunike Sukaning Dewi, Kadek Yuni Pratiwi   +2 more
doaj   +1 more source

Research on Integrated Marketing Communication Strategy of Cultural Industry Brand

Advances in Economics, Management and Political Sciences, 2023
In many countries and regions, the cultural industry has gradually become the core part of economic activities. With the continuous deepening of marketing practice and the rapid development of media technology, the cultural industry brand construction ...
Zian Xu
semanticscholar   +1 more source

A Communication Model of Art Information Accessibility for People with Disabilities

Vilnius University Open Series, 2022
People with disabilities still face barriers to participation in society, face freedom of choice, lack of opportunities to act independently, discrimination, accessibility issues, and equal rights.
Rugilė Navickaitė
doaj   +1 more source

The role of local perceptions in the marketing of rural areas [PDF]

, 2013
This paper explores the ways that two rural counties are marketed, both as locations for enterprise and for tourist appeal. Secondary data sources and expert interviews provide the basis for a comparison of approaches in each case.
Aitken, Alsem, Anholt, Baines, Balmer, Bosworth, Bosworth, Brace, Chung, Crooks, Devine-Wright, Duff, Florida, Garrod, Hatch, Holloway, Kavaratzis, Keller, Kotler, Lee, Ley, Mayes, McDonald, McGranahan, McKercher, Melewar, Perry, Pritchard, Proshansky, Reimer, Richardson, Rosenfeld, Sharpley, Teller, Turner, Wang, Ward, Wilkie, Woods   +38 more
core   +2 more sources

INTEGRATED MARKETING COMMUNICATION PREFERENCES COFFEE SHOP IN SURABAYA

Scriptura, 2023
In modern era, technological developments affect people's lifestyles, especially in consumption behaviour which switched to be a consumptive one, we can barely see drinking coffee which now becoming a lifestyle.
H. Wono, Ria Agustania Kartikasari, Hadassah Elisha Karsten, F. Purnomo, Fikri Alvhirino   +4 more
semanticscholar   +1 more source

The Role of Brand Awareness and Integrated Marketing Communication on Consumer Purchase Decision of Online Travel Consumers

JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi), 2023
The purpose of this research is to explore and assess the deployment of integrated marketing communications in order to increase brand recognition and its impact on purchase decisions.
Sukirman Prodi Manajemen, Yunidyawati Azlina, Tengku Kespandiar, Teguh Setiawan, Wibowo Prodi Manajemen, Stie Mahardhika   +5 more
semanticscholar   +1 more source

Digital Integrated Marketing Communication (DIMC) Bantul events in communicating cultural events

Symposium of Literature, Culture, and Communication (SYLECTION) 2022, 2023
Technological advances are developing rapidly, making technology a tool or system that makes daily activities easier the ability to adapt and innovate quickly.
Pindy Subaldan, Aswad Ishak
semanticscholar   +1 more source