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Integrated marketing communications in sport organizations [PDF]
Marketing (Beograd. 1991), 2011 Integrated marketing communications represent the unification of organization's marketing and communication activities. Sports organizations have the emphasized need for effective communication with their environment (the public, the media, advertisers ...
Gašović Milan
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An integrated social media communication view on content marketing by South African non-profit sectors [PDF]
, 2021 Background: Organisations widely adopt social media to communicate with stakeholders, yet research into content marketing in the South African non-profit sector is sparse.
Swart, C, Greeff, E., Du Plessis, T. C.
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Integrated marketing communication: evolution, defining and implementation [PDF]
, 2018 In the attempts to define (marketing) communication, it is very likely that each of us will come to a different conclusion about what communication means, on the basis of individual use and understanding of the term.
Jovanov, Tamara
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Identify and design an integrated marketing configuration pattern [PDF]
مطالعات مدیریت راهبردی, 2021 Aims and Introduction. In the period of communication, future's communication, communication policies and planning have a special necessity; Because they are necessary to achieve and maintain a competitive advantages.
Nasralah Hassanzadeh +3 more
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A study on the effects of marketing communication using integrated marketing communication [PDF]
Management Science Letters, 2014 Integrated Marketing Communication (IMC) is one of the needed concepts in competitive edge. IMC is defined as a cross functional process for creating and nourishing profitable relationships with customers and other stakeholders by strategically ...
Solmaz Sellahvarzi +2 more
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Integrated Marketing Communications
, 2017 Promotion is one of the four major elements of the marketing mix. Therefore, an integrated marketing communications (IMC) strategy consisting of a combination of promotional tools could be an essential element of the businesses’ overall marketing strategy.
Charles Marsh +2 more
openaire +3 more sources
Journal of Communication Studies and Society, 2022 This study discusses the marketing communication strategy at BPR Siwi Sedana during the covid-19 pandemic. As a BPR that has worked for 30 (thirty) years, BPR Siwi Sedana can attract customers and continue to exist in the current pandemic era. This study
Dewa Ayu Trisna Adhiswari Wedagama +2 more
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A Communication Model of Art Information Accessibility for People with Disabilities
Vilnius University Open Series, 2022 People with disabilities still face barriers to participation in society, face freedom of choice, lack of opportunities to act independently, discrimination, accessibility issues, and equal rights.
Rugilė Navickaitė
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EVENT AS A FORM OF HANDICRAFT PRODUCT MARKETING COMMUNICATION STRATEGY [PDF]
, 2022 Event marketing strategy can be known as a form of marketing strategy that is realized through organizing an event. The event marketing strategy itself includes all things equipment, technical, and promotional channels.
Wilantara, Jaka, Mulyana, Ahmad
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Interactivity and Branding, public political communication as a marketing tool [PDF]
Effective communication is essential for brands to gain awareness, interest and loyalty from their consumers; the same is as true for politics as for any manufacturer or service provider. The challenge for political parties and candidates seeking support
Jackson, Nigel, Lilleker, Darren
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