Results 11 to 20 of about 775,700 (341)

Developing the Integrated Marketing Communication (IMC) through Social Media (SM): The Modern Marketing Communication Approach

SAGE Open, 2022
The increased usage of social media forced the brands to integrate social media in their marketing communication channel, as it becomes the need of the hour, as it determines overall brand identity, brand image, and company performance in the present ...
Shakeel ul Rehman, Rafia Gulzar, Wajeeha Aslam   +2 more
doaj   +2 more sources

The Role of Artificial Intelligence in Integrated Marketing Communication: An Evaluation of ChatGPT

Pamukkale Üniversitesi İşletme Araştırmaları Dergisi
Today, the use of Artificial Intelligence (AI) systems in various fields is increasing due to technological developments. In integrated marketing communications, the use of AI in particular stands out as an important advance.
Ebru Nur Yoldaş, Ali Aycı
doaj   +2 more sources

The Integration of Social Media in Integrated Marketing Communication: A Systematic Review and Theorical Framework

Academic Journal of Interdisciplinary Studies, 2023
This study examines the impact and significance of integrating social media into integrated marketing communication (IMC) strategies. By analyzing the literature and synthesizing existing research, this study aims to evaluate the role of social media in ...
Ariola Harizi, B. Trebicka
semanticscholar   +1 more source

Online integrated marketing communication strategies of international brands: standardization vs. adaptation approaches

Journal of Marketing Communications, 2023
Reaching communication consistency across online channels like websites and social media is pivotal for international brands (IBs) in their effort to internationalize their recognition.
Yanina Rashkova, L. Moi, Elona Marku, F. Cabiddu   +3 more
semanticscholar   +1 more source

Implementation of Integrated Marketing Communication for ERIGO Brand Through Instagram

Technium Social Sciences Journal, 2023
Today, the internet has made many things easier for business, including ERIGO, a local fashion brand from Indonesia. With the rapid development of fashion trends, consumers desire to be looked modern, stylish, and fashionable. This brand adopts a neutral

semanticscholar   +1 more source

City integrated marketing communication – identification and measurement framework

Argumenta Oeconomica, 2023
New challenges resulting from dynamic changes observed in the twenty-first century are driving the evolution of approaches to city marketing communication. This article adapts the integrated marketing communication (IMC) concept for cities and develops
Magdalena Daszkiewicz, E. Mazurek, A. Pukas   +2 more
semanticscholar   +1 more source

Integrated marketing communication and new media strategy for the domestic industry based on 4P and 4C theory

The Frontiers of Society, Science and Technology, 2023
: Based on the 4C theory, integrated marketing communication emphasizes consumer-centeredness, creating a good image of the brand by integrating all communication elements, meeting consumers' individual needs and helping to establish a long-term and ...
Zhanqiao Hu, Chen Wang, Zishuo Xu
semanticscholar   +1 more source

Identify and design an integrated marketing configuration pattern [PDF]

مطالعات مدیریت راهبردی, 2021
Aims and Introduction. In the period of communication, future's communication, communication policies and planning have a special necessity; Because they are necessary to achieve and maintain a competitive advantages.
Nasralah Hassanzadeh, Mohammadreza Hamidizadeh, Manijeh Gharache, Bahman Hajipour   +3 more
doaj  

Influence of Integrated Marketing Communication on Revisit Intention with Visitor Satisfaction as a Mediator

European Journal of Business and Management Research, 2023
This research aims to analyze the relationship between integrated marketing communication strategies in influencing visitor satisfaction and intention to revisit natural tourism destinations in Sampang Regency, Indonesia.
Pribanus Wantara, Alvin Sugeng Prasetyo
semanticscholar   +1 more source

The role of integrated marketing communication, ecological knowledge and co-creation of value toward visitor satisfaction in the hotel industry

Asian Management and Business Review, 2023
This research aims to examine the effect of integrated marketing communication on visitor satisfaction mediated by ecological knowledge and co-creation of value. Respondents in this study were 150 tourists who have stayed at hotels in Yogyakarta.
Antonius Satria Hadi
semanticscholar   +1 more source