Results 11 to 20 of about 21,642 (253)
Identify and design an integrated marketing configuration pattern [PDF]
مطالعات مدیریت راهبردی, 2021 Aims and Introduction. In the period of communication, future's communication, communication policies and planning have a special necessity; Because they are necessary to achieve and maintain a competitive advantages.
Nasralah Hassanzadeh +3 more
doaj
A study on the effects of marketing communication using integrated marketing communication [PDF]
Management Science Letters, 2014 Integrated Marketing Communication (IMC) is one of the needed concepts in competitive edge. IMC is defined as a cross functional process for creating and nourishing profitable relationships with customers and other stakeholders by strategically ...
Solmaz Sellahvarzi +2 more
doaj +1 more source
Integrated Marketing Communications
, 2017 Promotion is one of the four major elements of the marketing mix. Therefore, an integrated marketing communications (IMC) strategy consisting of a combination of promotional tools could be an essential element of the businesses’ overall marketing strategy.
Charles Marsh +2 more
openaire +3 more sources
Integrated marketing communications in sport organizations [PDF]
Marketing (Beograd. 1991), 2011 Integrated marketing communications represent the unification of organization's marketing and communication activities. Sports organizations have the emphasized need for effective communication with their environment (the public, the media, advertisers ...
Gašović Milan
doaj +1 more source
Journal of Communication Studies and Society, 2022 This study discusses the marketing communication strategy at BPR Siwi Sedana during the covid-19 pandemic. As a BPR that has worked for 30 (thirty) years, BPR Siwi Sedana can attract customers and continue to exist in the current pandemic era. This study
Dewa Ayu Trisna Adhiswari Wedagama +2 more
doaj +1 more source
A Communication Model of Art Information Accessibility for People with Disabilities
Vilnius University Open Series, 2022 People with disabilities still face barriers to participation in society, face freedom of choice, lack of opportunities to act independently, discrimination, accessibility issues, and equal rights.
Rugilė Navickaitė
doaj +1 more source
Implementation of Integrated Marketing Communication in Image of Private Higher Education
Trikonomika, 2017 This study aimed to examine the implementation of integrated marketing communication conducted by private universities in Kuningan Regency and analyze the influence of integrated marketing communication performance which includes advertising, sales ...
Dikdik Harjadi, Dewi Fatmasari
doaj +1 more source
Strategi Komunikasi Pemasaran Produk Smartphone Pada Perusahaan BRP Cellular Group Tulungagung
Jurnal Mediakita, 2022 Integrated Marketing Communication is still very widely used in the business world. The theory is the basis for the running of the activities of a marketing communication activity in a company. This article aims to find out about the Integrated Marketing
Diki Setiawan, Mutrofin
doaj
Conceptualizing “Filter-ing”: Affordances, Context Collapse, and the Social Self Online
International Journal of Communication, 2022 Our article advances filter-ing as a vital affordance to understand how and which aspects of social lives dynamically manifest (or are excluded) from online settings.
Saesha Kini +2 more
doaj
The big advertising idea in integrated marketing communications campaigns (IMC)
Journal of Architecture, Art & Humanistic Science, 2018 The research aims to activate the concept of integration in marketing communication campaigns by integrating a combination of marketing communication tools such as advertising, personal selling, sales promotion, public relations and direct marketing in ...
Tamer Abdel Razek +2 more
doaj +1 more source