Analysis Integrated Marketing Communication Reddoorz East Java 1 in Redseller Application
Jurnal Spektrum Komunikasi, 2023 The existence of reseller programs in online businesses has a role as an extension of hands or a function in distribution. Part of reseller activity is the promotion of a product or service in return for the commission of each transaction.
M. Pramono, Poppy Febriana
semanticscholar +1 more source
Media Ethics: Human Ecology a Connected World, 2023 Still, the existence of Covid-19 affects all layers of elements, especially for automotive companies, both two-wheeled and four-wheeled. National motorcycle sales are known to be affected quite hard by Covid-19.
Niken Safitri, Endy Gunanto Marsasi
semanticscholar +1 more source
Implementation of Integrated Marketing Communication in Image of Private Higher Education
Trikonomika, 2017 This study aimed to examine the implementation of integrated marketing communication conducted by private universities in Kuningan Regency and analyze the influence of integrated marketing communication performance which includes advertising, sales ...
Dikdik Harjadi, Dewi Fatmasari
doaj +1 more source
IMOKEY's integrated marketing communication strategy in increasing product Sales in 2022
Symposium of Literature, Culture, and Communication (SYLECTION) 2022, 2023 Fashion trends is currently in great demand by the public, especially young people in 2022. This makes local brands in Indonesia try to fulfill the wishes of the community by becoming a local brand that is able to win the competition between local brands
Agsallita Oktiwulan Putri +1 more
semanticscholar +1 more source
Strategi Komunikasi Pemasaran Produk Smartphone Pada Perusahaan BRP Cellular Group Tulungagung
Jurnal Mediakita, 2022 Integrated Marketing Communication is still very widely used in the business world. The theory is the basis for the running of the activities of a marketing communication activity in a company. This article aims to find out about the Integrated Marketing
Diki Setiawan, Mutrofin
doaj
Conceptualizing “Filter-ing”: Affordances, Context Collapse, and the Social Self Online
International Journal of Communication, 2022 Our article advances filter-ing as a vital affordance to understand how and which aspects of social lives dynamically manifest (or are excluded) from online settings.
Saesha Kini +2 more
doaj
The big advertising idea in integrated marketing communications campaigns (IMC)
Journal of Architecture, Art & Humanistic Science, 2018 The research aims to activate the concept of integration in marketing communication campaigns by integrating a combination of marketing communication tools such as advertising, personal selling, sales promotion, public relations and direct marketing in ...
Tamer Abdel Razek +2 more
doaj +1 more source
USING INTEGRATED MARKETING COMMUNICATION TO CREATE LONGTERM VALUE FOR A SUSTAINABLE ORGANIZATION. CASE STUDY: THE BAKERY INDUSTRY IN ROMANIA [PDF]
Analele Universităţii Constantin Brâncuşi din Târgu Jiu : Seria Economie, 2015 Integrated marketing communication is considered to be a major development domain during the last decennium of the 20th century. Today, consumers use as many information sources as possible, and the value of integrated marketing communication has grown
OANCEA OLIMPIA ELENA MIHAELA
doaj
The Usage of Personal Data as Content in Integrated Marketing Communications [PDF]
, 2020 Personal user data has proven extremely valuable for firms in the digital age. The wealth of data available to firms has provided unprecedented access into the world of the consumer.
Donlin, Victoria
core
Information technology directors' efforts on innovation, integrated marketing communications and brand equity [PDF]
, 2017 Purpose – The main purpose of this study is to examine information directors in the area of communication activities related to innovation and marketing decisions in branding.
Dastourian, Banafsheh +3 more
core +1 more source