Integrated marketing communications: a strategic priority in health and medicine [PDF]
BMC Health Services Research, 2020 Background Healthcare establishments portray themselves to their patient populations using many communicative mechanisms. Perhaps the first avenues that come to mind are the outward conveyances of the marketing communications mix, including advertising ...
James K. Elrod, John L. Fortenberry
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Evaluating the effectiveness of integrated marketing communications while implementing a CRM system in the agricultural industry [PDF]
E3S Web of Conferences, 2021 This article deals with the problem of insufficient objective characteristics for determining the productivity of integrated marketing communications in business and organizations of various fields of activity, including those involved in ecology, energy,
Fedyaeva Anna +3 more
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Conversational Marketing in Egyptian Universities’ Websites: Analytical Study of Websites and Consumers’ Perceptions [PDF]
المجلة العربية لبحوث الإعلام والإتصال, 2021 Conversational Marketing is considered a new form of interactive marketing in Egypt. As interactive marketing techniques have been replacing the traditional marketing communication strategies in the past decade, researchers are keen to better understand ...
Amany Bassyouny
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Integrated marketing communications in sport organizations [PDF]
Marketing (Beograd. 1991), 2011 Integrated marketing communications represent the unification of organization's marketing and communication activities. Sports organizations have the emphasized need for effective communication with their environment (the public, the media, advertisers ...
Gašović Milan
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ECONOMIC EFFECTS OF INTEGRATED MARKETING COMMUNICATIONS – THE CASE OF FOOD PRODUCTS [PDF]
Ekonomika Poljoprivrede (1979), 2018 Integrated marketing communications (IMC) present a concept in which various instruments of promotion and media are combined into a consistent message, in order to achieve their synergetic effects observed through better communication and economic ...
Ines Đokić
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UTICAJ INTEGRISANIH MARKETING KOMUNIKACIJA NA POZICIJU TURISTIČKE DESTINACIJE – PRIMJER BOSNE I HERCEGOVINE [PDF]
Zbornik Radova Ekonomskog Fakulteta u Istočnom Sarajevu, 2014 The paper entitled „The impact of integrated marketing communications on the position of tourist destination – example of Bosnia and Herzegovina“ strives to show the importance of integrated marketing communications in modern management of a tourist ...
Biljana Rađenović Kozić +1 more
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Identify and design an integrated marketing configuration pattern [PDF]
مطالعات مدیریت راهبردی, 2021 Aims and Introduction. In the period of communication, future's communication, communication policies and planning have a special necessity; Because they are necessary to achieve and maintain a competitive advantages.
Nasralah Hassanzadeh +3 more
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The evolution of marketing communication
Communicare, 2022 Marketing communication is not a new phenomenon. Communication has been part of the marketing process for as long as people have exchanged goods. However, the advent of technology and research, among other reasons, has made the marketing communication ...
Dalmé Mulder
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Developing a Model for the Impact of Media on the Quality and Variety of Services Regarding Integrated Marketing Communication in Sepah Bank [PDF]
مدیریت بازرگانی, 2021 Objective The aim of this study was to explain the impact of media on service quality and diversity based on the integrated marketing communication (IMC) approach.
Ali Adousi +3 more
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Marketing communications in conditions of crisis [PDF]
Marketing (Beograd. 1991), 2009 The paper aims to reveal potential economic benefits deriving from implementation of regionally integrated marketing communications strategy in the period of the global financial crisis. Possibilities for implementation of regionally integrated marketing
Ognjanov Galjina
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